Tarik Sedky from Agency Pure has done advertising for Glaxo Smith Kline, DuPont, AT&T, Home Depot and many other large corporations. Now, he's our guest on the Power Hour where he shares his words of wisdom and discusses how optometrists can emulate the marketing messaging of these huge companies – at a fraction of the cost. He covers the most common mistakes small businesses make in their marketing and talks about how you can improve yours.