The CDC, in close collaboration with industry partners, has organized Contact Lens Health Week as a strategy to increase public awareness and promote healthy contact lens wear and care. Jennifer Cope, MD, MPH from the CDC and Joseph P. Shovlin, O.D., F.A.A.O., the President, American Academy of Optometry, join the Power Hour to discuss the fourth annual Contact Lens Health Week. This year's campaign theme is "healthy habits mean healthy eyes" with a focus on encouraging youth to start healthy habits early, for healthy eyes later. Increased awareness about the importance of proper contact lens hygiene can encourage contact lens wearers to adopt healthy habits that can reduce their chances of getting an eye infection.