In this episode of Advisor Talk, Elite Consulting Partners CEO Frank LaRosa is joined by Elite’s very own CMO, Tina Beck, for a detailed conversation tackling one of the most vital components of the digital marketing mix – Search Engine Optimization (SEO).

Perspectives shared during the conversation include:

*Why SEO needs to be considered a marketing fundamental in any branding strategy.

*How to identify key client segments and use that intelligence to optimize content specifically catered to client interests.

*The pros and cons of Organic SEO versus Pay-Per-Click Advertising.

*The biggest mistakes that advisors are making right now with their online presence.

*How SEO is an “Evergreen” marketing tool.

Using terms and analysis that breaks the complicated topic of Search Engine Optimization down into a digestible format that we can all understand, Frank and Tina convey a direct message to advisors – that a strong online presence is essential to every practice and that tapping into the power of SEO is a must.

If you would like to hear even more about the topic or are interested in learning more about Fractional CMO services, email [email protected] for more information.