Today on the podcast we hear from marketing guru Julie Rhodes from Not Your Hobby Marketing.

Julie and I talk about The Power of Marketing + Finance. And dig in on why NOW is the time to invest in your marketing and sales strategy. 

Key Topics:

• Brewery marketing trends, new ideas to try, fundamental marketing tactics to revisit
• Why NOW is the time to double down on your investment in sales and marketing (and where to find the cost savings to pay for this)
• When to add a sales rep (and how to pay them)

Resources:

• Connect with Julie Rhodes at Not Your Hobby Marketing
• Learn more about the Beer Business Finance Association, a network of brewery owners and managers focused on driving profits and cash flows