Design Thinking is a powerful tool for solving problems in your practice, whether they range from staffing issues to patient experience challenges. In this episode of the PracticeAdvantage podcast, Mike Feinson, President of Engaged Strategies, joins Dr. Manning to discuss how independent eye care professionals can implement the five steps of design thinking to improve their businesses: Empathize, Define, Ideate, Prototype, and Test. 

Key Takeaways to Implement This Week

1. Focus on empathizing with your patients and staff around problems they’re facing in their daily lives and in their work lives.
2. Put a whiteboard in your staff common area and encourage them to write their ideas on the board. Consider posting the challenges you want to solve within the practice. Avoiding anonymity builds trust.
3. Ask each of your team member these questions: “What’s on your mind? What’s an opportunity where you think we can do better?” Don't be afraid of silence in waiting for a response.

More Resources: 

Change by Design by Tim Brown

IDEOU

Design Thinking: How It Helped Me Build a Specialty Contact Lens Niche

What Mike is reading:

1. John Adams by David McCullough
2. Platform Revolution by Geoffrey Parker