Today, Andy Storch goes solo on the Talent Development Hot Seat to break down the misunderstood, high-impact topic of personal brand and what it really means, why it matters, and how anyone can start building theirs for career and organizational success.

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This episode is sponsored by LearnIt, which is offering a FREE trial of their TeamPass membership for you and up to 20 team members of your team. Check it out here.

This episode is also sponsored by Mento, which offers a unique 80/20 model of coaching with 80% powerful coaching and 20% real-world experience. Check them out at Mento.co

Connect with Andy here: Website | LinkedIn

Andy takes listeners beyond the buzzwords, drawing on his experience as a coach, author, and talent development leader to explain why crafting an intentional, authentic personal brand is quickly becoming a must for professionals at every level, not just executives or influencers.

In this episode, Andy explores:

• What are you known for? Key questions to help you define and evolve your own brand and reputation at work and beyond.
• The hidden elements: Why your personal brand is shaped by everything from your work style to your hobbies, and how it impacts internal and external opportunities.
• Real-life exercises: Simple ways to assess your current brand and identify strengths, gaps, and actionable next steps.
• Lessons from coaching: Stories of professionals who’ve grown their brand both inside and outside the office, including actionable tips anyone can apply.
• Reputation in action: How micro-judgments in meetings or emails quietly shape how colleagues see you and what to do about it.
• Opportunities for teams: Why HR, talent, and L&D departments can (and should) build their own reputations to drive greater organizational impact.
• Humanizing your brand: The value of sharing personal interests, family, or resilience journeys and how this helps people connect and remember you.
• LinkedIn as a tool: The difference between internal and external personal brands, and why even small steps on social can pay off big.
• Organizational ripple effects: How developing employee brands can elevate the entire company’s reputation, culture, and recruiting potential.
• Practical resources: Sneak peek into Andy’s new book, “Own Your Brand, Own Your Career,” with activities and frameworks for teams and individuals.

Whether you’re an individual contributor, HR leader, or senior exec, Andy’s practical strategies will help you harness your personal brand as a lever for career growth, visibility, and positive workplace change.

Inspired to get started? Find more resources, book info, and connect with Andy directly at ownyourbrandbook.com or andystorch.com, and don’t forget to pre-order or check out his new book for the full playbook.

Stay ambitious, stay grateful, and join us next week for a conversation with Andy’s co-author Mike Kim on the art of building a brand and career you’re proud of!

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