Being efficient in the optical is critical but can be a significant challenge for your entire team. Shaun Damico, Director of Operations and Business Development at Williams Group, shares the best strategies for improving your optical's efficiency. 

Takeaways: 

1. Engage your entire team in the optical sales process. Everyone on your team should be able to sell eyewear.
2. Reevaluate your approach to cross training. Can all team members can jump in to adjust, dispense, repair. Making a patient wait is one of the biggest causes for a poor experience and a negative review.
3. Consider adding clinical opticians to your exam room to improve patient perception, education, and treatment compliance.
4. Stop asking, "Do you want to buy glasses today?"
5. Embrace the reality that you have to be able to afford to deliver the level of care you desire to give your patients.

What Shaun is reading:

1. The Culture Code: The Secrets of Highly Successful Groups by Daniel Coyle
2. The Infinite Game by Simon Sinek
3. Leaders Eat Last by Simon Sinek

Learn more about Healthy Eyes Advantage and the PracticeAdvantage program by following the links or emailing [email protected].