In this episode, Dr. Manning and Dr. Brianna Rhue, founder of DrContactLens discuss the efficiency implications of offering e-commerce to your patients in the contact lens space. 

Key Takeaways:

1. Patients want to purchase from you and want the convenience of ordering from an e-commerce platform. 
2. Patients are also consumers and often make decisions in the context of being a consumer. Thinking of them as such does not diminish the doctor patient relationship. 
3. E-commerce platforms can enhance the patient experience by providing more control to your patients, reminding them when it's time to order, and providing direct shipping. 
4. Engage your team in the implementation process so they can be fully invested in its success.

What Dr. Rhue is reading:

Traction: Get a Grip On Your Business by Gino Wickman

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