There are people in rural Mexico for whom Mezcal is 100% cultural heritage. And there are people there for whom it’s 100% business — sometimes tied to cultural heritage but sometimes tied simply to paying for food, clothing, shelter, and life’s aspirations and pleasures. So what does it mean when that business side taps into the cultural heritage side to increase business? It’s a thoughtful, precious episode of Agave Road Trip!

Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with Shawn Miller of PKGD Group.

Episode Notes

Shout outs this episode to Ultramundo Mezcal, Mezcal Palomo, Chrissie Hynde, Sleep Walk’s award-winning Blanco Jaguar chocolate bar, red Solo cups, DC Chocolate Festival, Linda Sullivan, The Tequiladies, Connie, and Mezcal Lalocura!

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