How do you retain and grow your customers and your revenue when big changes come to your company?

Mark Stiving, former Pragmatic Institute instructor and current pricing maestro, follows up on his previous podcast on subscription models with his thoughts on net dollar retention. Mark examines how expansion is crucial to your future growth, while keeping in mind your current customers. How do you get those customers to spend more money with your company without running the risk of losing them? And how does that impact your subscription models? Check out this podcast to find out.  

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