In this episode Gary discusses the challenges and issues with running Google ads for advisers.

If you're looking to generate leads and increase sales you may have looked into running adverts. Gary explains the high costs associated with running Google ads, the added cost of using an agency to run the ads for you and the long wait for a return on investment.

Only 3% of the market is ready to buy at any given time, which means that competition is high and the cost per lead is also high. You need to cash flow yourself for several months before seeing a return on investment.

Gary tells you the many variables that need to be taken into account when running Google ads, including the hook, context, video, image, landing page, and audience targeting.

What Is Covered In Today's Episode Of The PRO Podcast:

• The challenges and issues with running Google ads
• How ad fatigue and competition impact cost per lead
• What should be taken into account when running Google ads

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