The Product Launch Podcast

By Sean Boyce

Sean Boyce from NxtStep shares the latest B2B SaaS strategies to help you succeed. The show covers everything from identifying problems worth solving to scaling B2B SaaS businesses. Sean will walk y... more

· Technology

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FAQs about The Product Launch Podcast:

How many episodes does The Product Launch Podcast have?

The podcast currently has 315 episodes available.

The Product Launch Podcast episodes:

January 04, 2021Product Flexibility as a Growth Strategy with Agora’s SVP of Marketing Virginia Liu
Virginia is the SVP of Marketing and Ecosystems at Agora. On this episode of Product Launch, Sean and Virginia cover
How a platform as a service product is unique when compared with traditional SaaS products

How the demand for the Agora service has increased due to the pandemic

The creative applications Agora’s customers have developed with access to their tools and services

How to organize data and feedback from users to make your product better as a platform as a service company
Resources:
Agora on LinkedIn: https://www.linkedin.com/company/agora-lab-inc/

Agora on Twitter: https://twitter.com/AgoraIO
Connecting:
Connect with Virginia in LinkedIn - https://www.linkedin.com/in/virginia-liu-3705004/
Free Email Course
How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas

Connect with Sean
Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/

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22min
December 22, 2020Pivoting your Product Business with Daniel Senyard from Shep
Daniel Senyard who is the Co-founder and CEO of Shep. On this episode of Product Launch, Daniel and Sean cover
The Shep value proposition

How Shep pivoted due to industry impact due to the pandemic

Framing you product as a hypothesis

Distinguishing between adjustments and pivots for your product

Pivoting from SMB to enterprise as a target market
Resources:
The Start-Up J Curve, by Howard Love - https://www.amazon.com/Start-Up-Curve-Steps-Entrepreneurial-Success/dp/162634292X

Obviously Awesome, by April Dunford - https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005

Shep Travel - https://sheptravel.com/

Get Shep - https://getshep.io/
Connecting with Daniel:
Connect with Daniel over Email at [email protected]
Free Email Course
How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas

Connect with Sean
Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/

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27min
December 15, 2020Sales as the Key to Success for your Product Business with Lisa Peskin
Lisa is the Founder and CEO of Business Development University or BDU. On this episode of Product Launch, Lisa and Sean cover
The importance of passion and authenticity in communicating your value proposition to prospects

They 3 keys to business development and sales

Folding 30/60/90 day game plans into your annual plan

Building your prospecting process to deliver effective results

Why your initial conversations need to start with their problems (and not your solutions)

Putting together the pieces to tell an effective sales story

Why not everything can be done online
Resources:
Business Development University - https://businessdevelopmentuniversity.com/

BDU's Prospect Visit Checklist - https://businessdevelopmentuniversity.com/bdu-prospect-visit-checklist-pdf/

Fanatical Prospecting, by Jeb Blount - https://www.amazon.com/Fanatical-Prospecting-Conversations-Leveraging-Telephone-ebook/dp/B01617VD3I
Connecting with Lisa:
Connect with Lisa on LinkedIn - https://www.linkedin.com/in/lisapeskin/
Free Email Course
How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas

Connect with Sean
Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/

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28min
November 17, 2020Better Benefits with Lluna’s Jessica Podgajny
Jess Podgajny has spent her career in client service and management consulting, focused on the people side of projects. She is now the Founder and CEO of LLUNA a B2B platform that enables companies to design, manage, and analyze personalized employment arrangements. On this episode of the Product Launch podcast, Jess and Sean cover
The past, present, and future of LLuna

What Lluna offers their clients (that they can’t get elsewhere)

The growing demand for flexibility

The Lluna prototype build strategy through the use of ‘no-code’ tools

The Lluna team’s go-to-market (GTM) strategy
Tight target market, build momentum and social proof to take to the bigger organizations

Resources:
Tools - Bubble - https://bubble.io/

The Mom Test - http://momtestbook.com
Connecting with Jess
https://lluna.io/ - Reach out to Jess to talk about personalized employer arrangements

Connect with Jess over email [email protected]
Free Email Course
How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas

Connect with Sean
Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/

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34min
November 03, 2020The Hyper-Automation Movement with Nividous’s Chris Hawn
Chris Hawn is the Managing Director at Nvidous. Chris’s background includes finance, technology and now hyper automation as he’s leading the charge in growth and scaling the business in the US. This week's topic is hyper-automation, and Sean and Chris specifically cover\
Hyper-automation vs Robotic Process Automation (RPA)

How companies interact with their software bot

Use cases for the technology

Industry applications for hyper-automation

Overcoming objections to hyper-automation

What the future of automation means for jobs done by people
Resources:
Nividious Website: https://nividous.com/
Connecting with Chris:
Connect with Chris over email: [email protected]

Connect with Christ over LinkedIn: https://www.linkedin.com/in/christopher-hawn-b222a582/
Free Email Course
How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas

Connect with Sean
Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/

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28min
October 26, 2020Product Positioning with Obviously Awesome Author April Dunford
April Dunford is the author of Obviously Awesome which is all about product positioning. Prior to that April was the VP of Marketing for 7 successful startups. This week, April and Sean cover
What is product positioning and how it can help you

"Jobs to be done" and the milkshake story

Integrating product positioning in a jobs to be done framework

The importance of competitive alternatives when it comes to positioning

Testing your positioning thesis and how to refine it based on your traction

April’s real-world example of the power of positioning

Finding the examples of best-fit customer use cases
Resources:
April's book, Obviously Awesome: https://www.goodreads.com/en/book/show/45166937-obviously-awesome
Connecting with April:
Connect with April on Twitter: https://twitter.com/aprildunford?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
Connect with April on her website: https://www.aprildunford.com/

Connect with April over email: [email protected]
Free Email Course
How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas

Connect with Sean
Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/

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33min
October 20, 2020Differentiating Yourself in a Sea of Competition with Habitat Logistics Trip O’Dell
Trip’s experience and product portfolio is diverse. It includes consumer hardware, software, cloud services, enterprise software, among others at solving complex problems at scale. Trip's grounded product experience combines a track record for envisioning, defining and shipping new ideas, products and technologies resulting in new products, services, intellectual property and driving business outcomes at companies like Amazon, MSFT and Adobe. He is the new CXO at the Y-combinator company Habitat in Philadelphia which deals with last mile delivery technology. On this week's episode of Product Launch, Sean and Trip discuss
What is a CXO (Chief Experience Officers) role all about

Why success is all about people, product, and process

East vs West coast approaches to building a tech company

The importance of a humanistic, experimental, future based mindset

“People don’t buy a drill, they buy a repeatable quarter inch hole”

Developing a customer obsession at your organization

The importance of failure
Resources:
Trade Off, by Kevin Maney: https://www.goodreads.com/book/show/6664826-trade-off

Brave New Workforce Podcast: https://www.thebraveworkforce.com/
Connecting with Trip
Connect with Trip through Twitter: https://twitter.com/tripodell?lang=en

Connect with Trip over Email: [email protected]
Free Email Course
How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas

Connect with Sean
Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/

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37min
October 13, 2020Industry Expertise as an Accelerator for your Product Career with Hazelcast’s David Brimley
Hazelcast delivers the in-memory computing platform that empowers Global 2000 enterprises to achieve ultra-fast application performance - at any scale. Built for low-latency data processing, Hazelcast’s cloud-native in-memory data store and event stream processing software technologies are trusted by leading companies such as JPMorgan Chase, Charter Communications, Ellie Mae and National Australia Bank to accelerate data-centric applications. On this weeks episode of the Product Launch podcast, Sean and David cover
Why industry subject matter expertise matters and how it differentiate you as a product professional

The advantages of building a product for yourself

How to keep your industry subject matter expertise to be better product professional

Going from a siloed world of being an individual contributor to more of a leadership role for the organization and various functional groups

Why product professionals need to maintain a healthy network of industry professionals

Getting to know your customers personally so they will feel comfortable opening up to you so you can help them
Resources:
Flash Boys, by Michael Lewis - https://www.goodreads.com/book/show/24724602-flash-boys

Automate This, by Christopher Steiner - https://www.goodreads.com/book/show/13542772-automate-this

Competing Against Luck, by Clayton M. Christensen - https://www.goodreads.com/book/show/28820024-competing-against-luck

Playing to Win, by A.G. Lafley - https://www.goodreads.com/book/show/13586928-playing-to-win

How to Lead in Product Management, by Roman Pichler - https://www.goodreads.com/book/show/13586928-playing-to-win

Hazelcast Websites - hazelcast.org , hazelcast.com
Connecting with David:
Connect with David on Twitter - https://twitter.com/dbrimley?lang=en
Free Email Course
How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas

Connect with Sean
Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/

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35min
October 06, 2020Embracing the Pivot with Rhino Review’s Chelsea Craig
Chelsea is the founder of Rhino Reviews and they work with businesses to protect their online reputation by growing and leveraging their online customer reviews. They offer the only fully managed review generation and reputation management program on the market. Every client receives a unique strategy based on their current reputation, where they wish to go, and headwinds they might encounter. They work to improve both the external as well as internal reputation and take businesses from a reactive to a proactive position. On this episode, Sean and Chelsea cover
The success story behind Rhino Review and embracing the concept of the pivot

How measuring the customer experience helped Chelsea realize why Rhino was stuck

How leveling up their pricing actually helped them refine their value proposition

How your sales and go-to-market strategy needs to shift when you decide to pivot

How a lower price for your product or service can actually hurt your business

Chelsea’s philosophy on adding new services (or features) to their list of offerings
Resources:
Sandler Sales Training - https://www.thetrainingcenter.sandler.com/about

Rhino Reviews LinkedIn - https://www.linkedin.com/company/rhino-reviews/?viewAsMember=true

Rhino Reviews Blog - https://rhino-reviews.com/blog-2-online-reviews-for-small-business/
Connecting with Chelsea:
Rhino Reviews website - https://rhino-reviews.com/

Connect with Chelsea over email - [email protected]
Free Email Course
How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas

Connect with Sean
Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/

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26min
September 29, 2020Building Data-Driven Products with Stephen Sklarew
Stephen is a product and technology executive with extensive experience building and growing companies both large and small. He is also the CEO of Synaptiq. Synaptiq provides strategic AI and data science services to information, technology, and product officers. On this week's episode, Sean and Stephen discuss
“There’s nothing more frustration than building software that no one will use”

Why software is more about understanding your customer than technology

How to be a conservative entrepreneur when it comes to financial risk

Why selling services is a great way to identify product opportunities

“It’s not worth getting others people’s money until you’ve proven your business model”

What it means to build a data-driven product

How to know when you have a product worth building

The critical importance of testing your value proposition early and often
Resources:
Good to Great, by James C. Collins - https://www.goodreads.com/book/show/76865.Good_to_Great

Traction, by Gino Wickman - https://www.eosworldwide.com/traction-book

Scaling Up, by Verne Harnish - https://www.goodreads.com/book/show/22212880-scaling-up

3HAG Way, by Shannon Byrne Susko - https://www.goodreads.com/book/show/22212880-scaling-up

Synaptiq Website - https://www.synaptiq.ai/
Connecting with Stephen:
Connect with Stephen on LinkedIn - https://www.linkedin.com/in/sklarew/

Connect with Stephen over Email - [email protected]
Free Email Course
How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas

Connect with Sean
Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/

Notes generated by Podcast Show Notes (podcastshownotes.ai)
...more
30min

FAQs about The Product Launch Podcast:

How many episodes does The Product Launch Podcast have?

The podcast currently has 315 episodes available.