The Product Launch Podcast

By Sean Boyce

Sean Boyce from NxtStep shares the latest B2B SaaS strategies to help you succeed. The show covers everything from identifying problems worth solving to scaling B2B SaaS businesses. Sean will walk y... more

· Technology

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FAQs about The Product Launch Podcast:

How many episodes does The Product Launch Podcast have?

The podcast currently has 315 episodes available.

The Product Launch Podcast episodes:

September 22, 2020The Product Launch Journey of Everykey with Founder Chris Wentz
Chris Wentz is the founder of Everykey, the universal smart key that replaces all of your passwords and keys! Everykey can unlock your phone, laptop, tablet, and log you into your online accounts when you're around, then locks everything down when you walk away. Soon Everykey will also unlock your car, house and more! This week on the Product Launch Podcast, Sean and Chris discuss
The origins of Everykey

How Everykey identifies customers and improves their lives

Everykey's pricing structure and why it works

How the team has evolved through different phases of building the company

What's next for Everykey

Chris's best advice for aspiring product company founders
Resources:
Everykey.com - Use promo code PRODUCTLAUNCH20 for 20% off

The Hard Thing About Hard Things, by Ben Horowitz - https://www.goodreads.com/book/show/18176747-the-hard-thing-about-hard-things
Connecting with Chris:
Connect with Chris over email at [email protected]
Free Email Course
How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas

Connect with Sean
Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/

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35min
September 15, 2020Producing Awesome Content with AI Tools with MarketMuse’s Aki Balogh
Aki is the co-founder and CEO of MarketMuse. MarketMuse uses AI to optimize content for organic search. Their SaaS platform is in use by 200 enterprises and over 10K users. In this episode, Sean and Aki cover topics like
Using analytics to improve decision making

Approach big problems from a fresh perspective

Identifying powerful use cases within your target market for your product

Testing your value proposition

Measuring and describing the ROI of your product for your customer
Resources:
MarketMuse Blog - https://blog.marketmuse.com/

MarketMuse Content Strategy Crash Course - https://blog.marketmuse.com/content-strategy-crash-course/

Get started with their free version - https://app.marketmuse.com/welcome?phone-invisible=dHJ1ZQ%3D%3D

Slack community, the Content Strategy Collective - https://contentstrategycomm.slack.com/join/

Product Led Growth (PLG) - https://openviewpartners.com/blog/what-is-product-led-growth/

Openview Venture Partners - https://openviewpartners.com/

FirstRound Newsletter - https://firstround.com/review/

Pricing - Price Intelligently - https://www.priceintelligently.com/

Hubspot- Marketing - https://www.hubspot.com/products/marketing
Connecting with Aki:
Email Aki at [email protected]

Connect with Aki on LinkedIn at https://www.linkedin.com/in/akibalogh
Free Email Course
How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas

Connect with Sean
Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/

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31min
September 08, 2020The Telehealth Product Neeka with President Jared Sheehan
Jared is the President of Neeka Health Intelligence, the econometric and digital arm of Neeka Enterprises. Neeka Enterprises spans the healthcare continuum by providing strategic, operational, and tactical support to leading healthcare organizations. Their team brings a blend of medical, economic, and startup experience to identify strategic margin improvement opportunities and deliver results through tech-enabled services. In this episode, Sean and Jared cover
The telehealth product they’ve built called Neeka

What econometrics means and how it applies to healthcare

The story behind Neeka and the problems they solve

The Neeka value proposition and how they identified their target audience

How Neeka is differentiated from the options on the market

What’s next for the future of telehealth and how they intended to innovate around these needs
Resources:
Pwrdby website - https://pwrdby.com/

Neeka - https://neekahealth.com/

Hospital Pandemic Preparation - https://www.beckershospitalreview.com/public-health/part-i-hospital-providers-should-prepare-for-two-years-of-pandemic.html

COVID-19 Elective Surgery Recommendations - https://www.cms.gov/files/document/covid-elective-surgery-recommendations.pdf

How Will COVID-19 Affect the Health Care Economy - https://jamanetwork.com/channels/health-forum/fullarticle/2764547
Connecting with Jared:
Connect with Jared on LinkedIn - https://www.linkedin.com/in/sheehanjared/
Free Email Course
How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas

Connect with Sean
Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/

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26min
September 01, 2020The Trudge to the Bathroom Test with Neil Gordon
Neil Gordon helps experts become the face of a movement. He works with executives, influencers, and thought leaders and has helped them get six-figure book advances, be seen on shows like Ellen and Dr. Oz, and double their speaking fees. On this episode of Product Launch, Sean and Neil discuss
What the ‘trudge to the bathroom test’ is all about and why you need to run it

“Marketing is made or broken by how well we understand the problems experienced by our customers”

Why testing your product ideas are so important

Figuring out what problems people are hungry to solve

How he markets his products and what you can learn about how to market yours

Defining your marketing hooks and figuring out what your next product should be

Conducting the twitter test, (struggling with this problem and add a bitly link, spend a couple bucks on each and measure the results)

Figuring out the marketing hooks, landing page content, testing your messaging

Neil’s magic wand product for transforming webinars
Resources:
Visit Neil on the web at https://neilcanhelp.com/

Neil's Silver Bullet at https://neilcanhelp.com/silver-bullet/

A Prayer For Owen Meany at https://www.goodreads.com/book/show/4473.A_Prayer_for_Owen_Meany
Connecting with Neil:
Neil's LinkedIn: https://www.linkedin.com/in/neilcanhelp/

Email Neil at [email protected]
Free Email Course
How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas

Connect with Sean
Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/

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28min
August 25, 2020Effective product management done remotely with Internet Creations’ Howard Yermish
Howard is the Director of Product at Internet Creations which is a Salesforce AppExchange and Consulting partner that empowers organizations to operate efficiently and accelerate success by aligning people with technology. Here are a few of the topics we’ll discuss on this episode of Product Launch:
Being an effective product manager in a fully remote capacity

Managing a product that is a native component in an ecosystem

Aligning your product roadmaps

Balancing product experience and product recognition

Resources:
Salesforce learning platform Trailhead (https://trailhead.salesforce.com/en/home)

Internet Creations blog (https://blog.internetcreations.com/)
Connecting with Howard
Email Howard at [email protected]

Connect with Howard on LinkedIn (https://www.linkedin.com/in/hyermish/)

Follow Howard on Twitter @hyermish (https://twitter.com/hyermish?lang=en)
Free Email Course
How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas

Connect with Sean
Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/

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38min
August 16, 2020Building a Product Business Organically with Learnt's Eliza Nimmich
Eliza Nimmich is the COO of Learnt. Learnt is an online marketplace that allows students to seamlessly and instantly connect with highly vetted tutors online and in-person. Here are a few of the topics we’ll discuss on this episode of Product Launch:
The strategy of developing and growing an enterprise business on a limited budget

The importance of cultivating personal connections to customers as a form of investment

Crowdfunding as an effective means of fundraising

Understanding flexibility as a necessity for early growth
Resources:
Learnt

Eliza's Crowdfunding Campaign

Slack
Connect With Eliza:
Connect With Eliza Over Email

Connect with Eliza on LinkedIn
Free Email Course
How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas

Connect with Sean
Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/

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21min
July 30, 2020Product Management Advice from Product Coach and Mentor Timo Sturm
Timo Sturm is a freelance product coach and mentor who helps others achieve successful careers in product. He is also the Co-Founder of What a Location which is a data and analytics tool for the commercial real estate industry. Here are a few of the topics we’ll discuss on this episode of Product Launch.
The impact of local culture on the product management profession

What product managers from Europe and the U.S. can learn from each other

Why a product role requires effective process as well as, an understanding that the process can always be improved

Why product managers need to be decisive in their decision making

Why it’s so important for product managers to set explicit goals and drive towards them with conviction
Resources
Join Timo’s free newsletter

Reforge Programs
Connecting with Timo
Connect with Timo on LinkedIn
Free Email Course
How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas

Connect with Sean
Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/

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28min
July 21, 2020Sharpening your Marketing Axe with Creative’s Ben LeDonni
Ben LeDonni is the Founder and CEO of Creative MMS based in Philly. Creative works as a partner to marketing execs and marketing directors who have had trouble reaching their audience with the same tactics that have worked in the past and help them innovate in reaching their audience and generating sales through digital channels. On this episode of Product Launch, here are some of that Ben and I will discuss.
What Abe Lincoln's famous quote about axe sharpening means for marketing your business

How to identify the personas relevant to your business

Stop focusing on features, focus on problems first

Find the pain and solve it

Share your ideas with anyone that will listen

Qualitative data is your friend, get as much of it as possible

Testing your following before building a product

Thinking about product marketing as dollar-cost averaging
Resources
SpyFu

Answer the Public

Google Trends

Creative MMS Website
Connecting with Ben
Anyone who is looking to build an audience or grow their business should email Ben at [email protected]
Free Email Course
How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas

Connect with Sean
Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/

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32min
April 10, 2020Protecting your Team and Business when Working Remotely with Anthony Mongeluzo
Anthony Mongeluzo is the President of the IT Managed Service Provider company PCS. Anthony details for us what we can do to ensure we are keeping our team and company safe as we transition to working remotely. We’ll talk about what ‘zoom bombing’ is and what you can do to ensure it doesn’t happen to you and your team. In this episode, we’ll talk about everything from protecting your team, securing the tools you use, steps you can take to protect yourself and your company and more.
Resources
PCS Blog & Newsletter - https://www.pcs-ms.com/news

Productivity Tool - https://www.followupthen.com/
Getting in contact with Anthony
Connect with Anthony on LinkedIn

Email - [email protected]

Phone - 877-596-4446
Free Email Course
How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas

Connect with Sean
Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/

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22min
March 10, 2020Taking Action From User Research with Ralph Pierre-Louis
Ralph is the Head of Design at QuotaPath. On this episode of Product Launch, Ralph shares with us his insight into user research and maximizing the value to both your B2B SaaS company and the customer deploying valuable strategies such as product-led growth. Ralphs shares the progress he’s made throughout his career and what ultimately landed him as Head of Design at QuotaPath. Spoiler alert - it’s got something to do with being product-led!
Recommended Resources
https://growth.design/

https://www.reallygoodux.io/

Openview’s build podcast - https://podcast.openviewpartners.com/

Book - Product-led Growth by Wes Bush

Book - Inspired by Marty Cagan
Getting in touch with Ralph
Connect with Ralph on LinkedIn
Free Email Course
How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas

Connect with Sean
Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/

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23min

FAQs about The Product Launch Podcast:

How many episodes does The Product Launch Podcast have?

The podcast currently has 315 episodes available.