The Product Launch Podcast

By Sean Boyce

Sean Boyce from NxtStep shares the latest B2B SaaS strategies to help you succeed. The show covers everything from identifying problems worth solving to scaling B2B SaaS businesses. Sean will walk y... more

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FAQs about The Product Launch Podcast:

How many episodes does The Product Launch Podcast have?

The podcast currently has 315 episodes available.

The Product Launch Podcast episodes:

October 07, 2019The Importance of User Research with Aggelos from Growth Sandwich.
Description: In this episode of the Product Launch Podcast powered by NxtStep, we talk with Aggelos from Growth Sandwich about the importance of user research in building great products. Learn everything from what an evidence-based decision making loop is and why you should use one to avoiding the hands off trap when it comes to product-market fit.
Show notes
01:00 - The story behind Growth Sandwich.
03:00 - Product vs Marketing.
04:00 - A story about what can go wrong when user research is missing.
07:30 - The impact of poor product management.
09:00 - The case of Ryan Air, ranked worst for 6 years running, but the highest selling. What gives?
11:00 - Getting feedback from users the right way.
15:00 - People don’t buy your product, they buy your value proposition.
18:00 - Aggelos on product-market fit and why what you measure matters.
20:00 - You can lose product-market fit more quickly than you found it.
24:00 - Why automation can jeopardize the strength of your value proposition.
Product Resources
Books
When Coffee and Kale Compete by Alan Klement
Positioning by Al Ries
Design Sprint by Jake Knapp
Product-led Growth by Wes Bush

Blogs
Growth Sandwich
OpenView

Events
Product Qualified Summit
Getting in touch with Aggelos
LinkedIn

Growth Sandwich Website
Free Email Course
How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas

Connect with Sean
Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/

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34min
September 19, 2019Neil Gomes - Jefferson Health
In this episode of the product podcast powered by NxtStep, we talk with Chief Digital Officer and EVP of Consumer Experience at Jefferson Health - Neil Gomes. Listen in as Neil talks all about what it takes to achieve product success and all the exciting work him and his team is involved with at Jefferson Health.

Guest
Neil Gomes

Chief Digital Officer at Jefferson Health
Show Notes

00:30 - What Neil does and what his title really means.

04:00 - How Neil got to where he is today and the cool stuff he’s worked on throughout his career.

10:00 - How you can work like a startup without having to be a startup.

13:00 - What Neil’s team is made up of and how they get work done at Jeff.

15:00 - How Jeff does Lean and Agile.

29:00 - Resources recommended by Neil
Lean Startup by Eric Reis

Measure What Matters by John Doerr
36:00 - How to connect with Neil
Twitter

LinkedIn
Free Email Course
How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas

Connect with Sean
Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/

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40min
September 15, 2019John Waupsh - Kasasa
Product success and Bankruption in FinTech with John WaupshIn this episode of the product podcast powered by NxtStep, we talk with Chief Innovation Officer at Kasasa - John Waupsh. Listen in as John talks all about what it takes to achieve product success. Hear more about John's popular book on the latest in FinTech called Bankruption.

Guest
John Waupsh

Chief Innovation Officer at Kasasa
Show Notes

1:00 - What is Kasasa?

5:00 - What does Chief Innovation Officer mean?

9:30 - Why market research matters.

11:00 - An example from John about how different what customers say can be from what they will actually do.

13:00 - John’s take on what makes a great product professional and what it has to do with 3D chess.

17:00 - Why product can be HARD.

23:00 - How do you find product-market fit?

28:00 - How quitting can be a key part of the path to winning.

30:00 - Why you should pay close attention to your customers voting with their money.

31:30 - Great resources by John.
Bankruption: How Community Banking Can Survive Fintech
36:00 - How to get in touch with John.
LinkedIn

Twitter
37:00 - Bonus product advice from John. Why you should focus on what you’re building and why.
Free Email Course
How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas

Connect with Sean
Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/

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40min
September 02, 2019Don Sandusky - Hamboards
In this episode of the product podcast powered by NxtStep, we talk with owner and general manager of Hamboards - Don Sandusky. Don walks us through what they did to achieve success at Hamboards, which is a product that creates a surfboard-like experience on land. Hear more about his path into product, working at NASA and other great product insights.

Guest
Don Sandusky

Owner and General Manager of Hamboards
Show Notes
1:00 - The Hamboard is a product that mimics the experience of surfing on land

3:10 - How Hamboards extended a great user experience to a new market segment through the use of their product.

8:35 - How Don originally got into product.

11:00 - Fixing problems for NASA

13:00 - Finding the obvious unmet need.

18:30 - Don’s take on finding product/market fit.

23:00 - Focusing on the problem.

24:00 - Product resource recommendations.
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change) - Clayton M. Christensen (Author)
How to connect with Don
Connect with Don on LinkedIn
Free Email Course
How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas

Connect with Sean
Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/

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28min
September 01, 2019Product Launch Podcast powered by NxtStep
Hello and welcome to the Product Launch podcast where we talk all things product strategy. My name is Sean Boyce and I’m the host of the Product Launch podcast and the founder of the product strategy consulting company, NxtStep. On the product launch podcast, I interview guests involved at various stages of different product businesses. So whether you’re looking to launch a product and turn it into a business or you have a product business that has plenty of traction and your challenges are more specific related to product, you’ll find plenty of answers from both myself and the product experts we interview on our show. To learn more reach out to us at [email protected].
Free Email Course
How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas

Connect with Sean
Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/

Notes generated by Podcast Show Notes (podcastshownotes.ai)
...more
1min

FAQs about The Product Launch Podcast:

How many episodes does The Product Launch Podcast have?

The podcast currently has 315 episodes available.