The Product Launch Podcast

By Sean Boyce

Sean Boyce from NxtStep shares the latest B2B SaaS strategies to help you succeed. The show covers everything from identifying problems worth solving to scaling B2B SaaS businesses. Sean will walk y... more

· Technology

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FAQs about The Product Launch Podcast:

How many episodes does The Product Launch Podcast have?

The podcast currently has 315 episodes available.

The Product Launch Podcast episodes:

March 02, 2020Effectively Marketing Your SaaS Business with Raj Kapur
Raj Kapur is the Founder and Managing Director of &Marketing. Raj shares his insight for those of us looking to market and successfully grow our B2B SaaS businesses. Learn from him as he shares keys in the areas of prioritizing the problem you are solving to the most effective marketing strategies to date. Raj is also offering our listeners a free Initial Marketing Analysis where he and his team will review your marketing strategy and resources to provide you with valuable insight. Don’t forget to sign up for the upcoming Marketing Planning and Execution webinar through the link below.
Resources
Book Recommendation - Building a Story Brand by Donald Miller

Webinar - Marketing Planning Like a Pro

Initial Marketing Analysis - Free for Product Launch listeners!
Getting in touch with Raj
Connect with Raj on LinkedIn

Visit the &Marketing website
Free Email Course
How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas

Connect with Sean
Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/

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29min
February 24, 2020Growing a Successful SaaS Business Without Venture Capital with Brendan Rice
Brendan Rice is the Chief Marketing Officer at Wodify. Wodify provides management software to the fitness industry. Brendan shares the Wodify story and shares lessons from staying lean to building an awesome company without having to raise capital in this episode of the product launch podcast powered by NxtStep.
Best SaaS advice from Brendan
Learn about building a product business by getting out there and talking to customers
Getting in touch with Brendan
Connect with Brendan on LinkedIn

Wodify is hiring!

Email Brendan at [email protected]
Free Email Course
How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas

Connect with Sean
Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/

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28min
February 20, 2020Jim Paolino from LodeStar
Jim Paolino is the Founder and CEO of LodeStar. Join me as I interview him about the journey he took to bring LodeStar to market. Jim will share his expertise and advice for those looking to build and grow a SaaS business. We’ll discuss everything from startup life to raising capital and everything in between.
Resources
Get a coach and surround yourself with a support system that understands what you’re going through (other founders and CEOs)
Getting in contact with Jim
Connect with Jim on LinkedIn

Leverage the resources available on the LodeStar website
Free Email Course
How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas

Connect with Sean
Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/

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31min
February 17, 2020Growing an EdTech SaaS Startup to more than 1000 paid customers with Nick Malekos
Nick Malekos is a marketing expert that is involved in building and selling the EdTech SaaS company Learn Worlds. Learn from him about how they have gained traction in the EdTech SaaS space by addressing the obvious unmet needs in their space. Nick’s speciality in marketing has helped him grow Learn Worlds aggressively in recent years. Learn from his successful strategies and tactics to help grow your SaaS business.
Resources
eLearning trends article

How to start and online school

How to create an online course

Learn Worlds academy

Tools to create instructional videos

SaaStr (podcast, blog, conference)

Equity podcast from TechCrunch

Freakanomics - get the book here

Cautionary tales podcast
Getting in touch with Nick
Connect with Nick on LinkedIn

Email Nick at [email protected]
Free Email Course
How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas

Connect with Sean
Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/

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29min
December 10, 2019Ben Johnson from Freya Systems
Description: In this episode of the Product Launch Podcast powered by NxtStep, we talk with Ben from Freya Systems about building internal products for the enterprise. Ben and his team build products for large organizations in the aviation, transportation and manufacturing industry.
Show notes
00:30 - Background about Ben and more information about Freya Systems.
02:00 - What Freya Systems is doing to help their customers predict the future.
04:30 - What they do with all that data.
07:00 - What type or problems are you solving?
12:30 - Why elegant and simple solutions are ideal even for complicated problems faced by very large organizations.
17:00 - The advantages of specializing. Niche to get rich.
19:00 - How do you solve the problems of your customers and who is typically involved?
Product Resources
Training
Pluralsight

YouTube

Datacamp

Wireframing
Adobe XD
Getting in touch with Ben
Connect with Ben on LinkedIn

Freya Systems Website
Free Email Course
How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas

Connect with Sean
Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/

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29min
December 02, 2019Sreeni Jakka from Tech O2
Sreeni Jakka from Tech O2Description: In this episode of the Product Launch Podcast powered by NxtStep, we talk with Sreeni from Tech O2 about all things software and startups. Learn how to make your software startup successful from a veteran of helping over 60 startups.
Show notes
01:00 - What is Tech O2?
03:00 - Sreeni’s experience working with startups.
05:00 - Advice for early stage companies
09:00 - How to scale back to your MVP.
14:30 - How do know when you’re ready to actually build the product.
20:00 - Being smart with your budget
21:00 - Why you should avoid ‘stealth mode’ for your startup
Product Resources
Blogs
Medium

Books
The Lean Startup (Eric Ries)
Getting in touch with Sreeni
LinkedIn

Tech O2 Website

Email - [email protected]

Phone - 215.262.2633
Free Email Course
How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas

Connect with Sean
Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/

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27min
November 26, 2019SEO and Organic Content for SaaS Businesses with George
Description: In this episode we speak with an SEO and organic content expert in George. George has created SEO and content strategies for numerous SaaS businesses across the globe.
Show notes
01:00 - The type of companies George works with
03:00 - Knowing when a company has found product-market fit
05:30 - What’s the best way to drive organic growth for your SaaS business
08:00 - George’s 6 step process for organic content and SEO success
09:00 - What is important for SEO success today
11:30 - Why you’ll be fine if you stick to the script
12:00 - What is the best way to build a content strategy that delivers results?
15:00 - When to invest in these strategies for your SaaS business
17:30 - What is a reasonable budget for a project like this for a SaaS business?
Product Resources
Websites
SEO Tool - Ahrefs
Getting in touch with George
Facebook

LinkedIn

MINUTTIA
Free Email Course
How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas

Connect with Sean
Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/

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25min
November 19, 2019Stuart Balcombe from Customer Discovery Sprints
Description: In this episode of the Product Launch Podcast powered by NxtStep, we talk with Stuart from Customer Discovery Sprints about everything from starting with problems to verifying solutions in the wide world of product for early stage companies.
Show notes
01:00 - What is Customer Discovery Sprints
03:30 - How to start with problems.
06:00 - Why you shouldn’t start with (just) an idea.
11:00 - Asking the right question - The Mom Test
12:00 - How to ask for real-world examples.
14:00 - How to have an effective customer interview.
16:00 - How do you validate your product ideas?
Product Resources
Books
The Mom Test by Rob Fitzpatrick
How to Create Tech Products Customers Love by Marty Cagan

Podcasts
Build by Drift

Courses
Customer Interviews Course

Blogs
Silicon Valley Product Group (Marty Cagan)
Getting in touch with Stuart
Email - [email protected]

Customer Discovery Sprints
Free Email Course
How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas

Connect with Sean
Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/

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25min
November 11, 2019Zubin from LeagueSide
Description: In this episode of the Product Launch Podcast powered by NxtStep, we talk with Zubin who is the Co-Founder and COO of LeagueSide . Learn about how LeagueSide came to be and how they are ushering sponsorship of youth sports into a whole new era.
Show notes
00:00 - The story behind LeagueSide
03:00 - The problems LeagueSide solves
04:30 - “You have to sell the product to be able to execute it”
07:00 - How do your customers and users try to solve these problems today?
10:00 - How the LeagueSide product works.
13:00 - Company reaction to the LeagueSide product.
14:30 - Key metrics and how the LeagueSide team is measuring the effectiveness of the product.
15:30 - How does the revenue model work?
16:15 - Scaling the LeagueSide product and business.
20:30 - The game winning basketball shot heard around the world!
Product Resources
Books
Obviously Awesome by April Dunford
Getting in touch with Zubin and LeagueSide
LinkedIn

LeagueSide Website

AngelList page (LeagueSide is hiring!)
Free Email Course
How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas

Connect with Sean
Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/

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23min
October 15, 2019Being Data-Driven in Marketing with Jake from Pareto PPC
Description
In this episode of the Product Launch Podcast powered by NxtStep, we talk with Jake from Pareto PPC about the importance of being data-driven in your marketing approach. Learn more from a marketing expert about what you can do to market your product effectively.
Show notes
00:30 - Jake’s background and the Pareto story
02:00 - The importance of being data-driven
04:50 - How to know if you have the right data
08:00 - Finding product/market fit
12:30 - The cyclical nature of CPC
14:00 - The advantages of targeting a niche
15:00 - “The more general you are the weaker your value proposition will be.”
Product Resources
Podcasts
Digital Analytics Power Hour

Slack groups
Measure

Google suite
Google Apps Script
Getting in touch with Jake
Email - [email protected]

LinkedIn
Free Email Course
How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas

Connect with Sean
Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/

Notes generated by Podcast Show Notes (podcastshownotes.ai)
...more
26min

FAQs about The Product Launch Podcast:

How many episodes does The Product Launch Podcast have?

The podcast currently has 315 episodes available.