Okay, for real, this episode is only vaguely about Raicilla. It’s a bit more about profound justifications — that’s a reference to a quote from my guest co-host, Shawn Miller of PKGD Group. He brings that quote up as we’re talking about the white paper PKGD released a few weeks ago. That white paper is what this episode is really about. But who would listen to an episode titled, “The one about Shawn’s white paper”?

Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Shawn Miller of PKGD Group.

Episode Notes

Read “Built Right and Brought Right,” the white paper published by PKGD Group!

Shout outs this episode to Binny’s, Mezcal Ultramundo, FOMO special editions, G4 Tequila, Marriott Hotels, Jose Cuervo, Diageo, Dan Kennedy, and tahonas.

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