"The purpose of a sales conversation, the purpose of this process to help the person think through the situation is to discover it together. Is to be a guide for them on their journey of discovery. The advantage that you have, of course, is that this isn't your first rodeo."

Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.

In this lesson from 2013, RJon guides How To MANAGE a Small Law Firm members to understand how subconscious factors, both theirs and the client's, affect sales conversations. He reveals the psychological forces behind client objections and shows why responses like 'too expensive,' or 'I don't have the money,' or 'I need to sleep on it' are rarely about you or your services. Instead they reflect on the client's subconscious resistance to change, even positive change. 

Key Takeaways:

1. How early childhood experiences shape a client's decision making

2. Why the subconscious mind resists unfamiliar situations

3. The difference between responding emotionally and responding effectively

4. Understanding the reasons behind sales objections

5. Why ego-free sales conversations are more effective

This episode provides law firm owners with psychological insights for more effective and ethical sales conversations. 

Let's go to the vault!

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