This week, Mitch Matthews interviews Dr. John Izzo about his newest book, ‘The Purpose Revolution.’  Izzo is a successful entrepreneur and leader, but he’s best known for being a trend spotter. In their conversation, they dig into the key trend that will impact the way we lead, market, train and retain employees, customers and clients.  Plus, if you truly understand it and harness its power, you can apply this important concept to the way you live your life too! Listen To The Podcast: Dr. John Izzo has been a pioneer on creating successful businesses. He has spoken to over one million people, advised over 500 companies, authored six bestselling books and helped some of the world’s most admired companies. But he’s probably best known for his ability to spot trends. When Izzo pinpoints an emerging trend… people listen.   His client list includes companies like... IBM, Qantas, the Mayo Clinic, Verizon, Westjet, Microsoft and McDonalds.  Plus, he’s been featured in Fast Company and the New York Times and CNN. In his newest book called “The Purpose Revolution,” Dr. Izzo speaks to a rising class of people worldwide who he’s convinced will shape the future of business.  He believes this isn’t about nationality, income, race or gender. He believes this is a class of people who aspire to have a good life while doing good. It’s a really interesting conversation.   I hope you dig it. And hey… leave a comment on what stood out to you!  I’d love to hear from you. Where are YOU seeing this trend play out?  Why do you think it’s important? Let me know. Also, be sure to grab your copy of Dr. Izzo’s book by clicking here.