Remember our 10-part 'Vault' series? I've created a free companion guide to go along with the series! You can access it for free at primalpotential.com/vault/

It's Not That It Doesn't Work

You know what to do.

You've heard the tools. You've made the plan. You understand the strategy.

And then in the moment… you don't use it.

In this episode, we're breaking down what's actually happening when you say:

• "It's not working."

• "I understand, but it's not helping."

• "I just didn't want to."

Because most of the time, it's not that the tool failed.

It's that:

• You carried frustration from one moment into the next decision.

• You overstated the problem to justify the payoff.

• You avoided the interruption because you didn't want to lose the excuse.

This is the gap between knowing and doing. Between having tools and using them. Between saying it matters and acting like it does.

The podcast can help you see the pattern.

Defense Foundations is where we train the interruption — in real time, inside the actual moments you normally talk yourself out of it.

If you've ever said, "It just doesn't work for me," this episode is for you.

Enrollment for Defense Foundations is now open. We start March 1st.

Your Brain's Biggest Lie: "This Doesn't Count"

(aka: Cost Blindness + how "just this once" becomes your life)

Join DEFENSE Foundations before our March 1st kick off!

In this episode, we're talking about why the moments that derail you don't feel like they matter… even when they're quietly shaping everything.

DEFENSE is practice for the seconds you talk yourself into exceptions. And one of the biggest reasons exceptions win is simple: your brain hides the cost.

What you'll hear in this episode

• Cost blindness: why "just this once" feels harmless in the moment (even when it isn't)

• Tight shot vs wide shot: how your brain zooms in on today and hides the pattern

• Death by a thousand paper cuts: why the small exceptions do the most damage

• The Starbucks analogy (upgraded): it's not the $10—it's the pattern (and the interest)

• Stories aren't neutral: every "reason" moves the plot of your life

• Decide = cut off: choosing one story cuts off other storylines

• Why some rebuttals don't hold: if you ignore the cost, the spell stays intact

• The question that breaks the moment: "What does this actually cost me—today and over time?"

If you're ready for the next step…

DEFENSE Foundations starts March 1. It's built to help you practice the part nobody practices: the moment before you quit—the moment your brain makes the exception feel logical and consequence-free.

➡️ Join DEFENSE Foundations here: — STARTS MARCH 1

Want help deciding if it's right for you?

Shoot me an email at [email protected] and let's talk about it!

You know what to do. You want it. And somehow… you still end up making the exception.

In this episode, I'm telling you a story from my house (marker + toddlers + the phrase "maybe next time")—and why that moment hit me like a freight train. Because "maybe next time" is cute when you're three… but catastrophic when it becomes your strategy as an adult.

We're talking about the real reason you keep repeating the same patterns: you're trying to change the behavior after the decision—of course you are— stop binging, eat less processed food, work out more, get up with your alarm, stick to your budget, drink less alcohol…

…but the decision is usually made before any of that, in the seconds where you quietly lay down a perspective that makes drifting feel reasonable.

In this episode, you'll hear:

• The "maybe next time" moment—and why it explains so much about adult patterns

• What it means that you're wearing the evidence (physically, emotionally, financially)

• Why you're focusing on the wrong part of the process (and trying to change the wrong part)

• The "track" metaphor: how your perspective pre-decides your next move

• Why awareness isn't enough when the moment hits fast, emotional, and automatic

If you want help installing a response that holds up in real life: DEFENSE Foundations starts March 1st.

You'll get:

• The DEFENSE Playbook (patterns, talkbacks, tools refined across multiple rounds)

• Weekly training videos (not live)

• Live weekly office hours with me

• FREE Access to The Consistency Course until March 31st!

Investment: $797 (with a 2-payment option completed during the 4 weeks)

Credit detail:

• First 15 people: 100% credit toward the full 8-week DEFENSE within 12 months

• After that: 50% credit within 12 months

➡️ Link to join DEFENSE Foundations

✉️ If you're unsure, email me and tell me the most common "track" you lay right before you drift—I'll tell you honestly if Foundations is the right next step.

Episode summary

It's mid-February. If you started 2026 with real intentions, and you're already watching old "exceptions" creep back in—this episode is for you.

This is the first episode in a 5-part series on DEFENSE: training for the seconds you talk yourself into exceptions. Not the big, dramatic moments. The normal ones that sound reasonable… and quietly keep the pattern intact.

You'll learn why your circumstances keep changing but your permission logic stays the same, how you become "exception competent," and why the real leverage isn't in a new plan—it's in the few seconds where your momentum leaks out.

What we cover 1) The moment that matters isn't the behavior—it's the permission

Most of the struggle isn't "I don't know what to do." It's that when the moment arrives, you're already standing in a perspective that makes the exception feel justified.

This is why you can be sincere, committed, and still drift.

2) Exception competence: the same few seconds, dressed up as new circumstances

The situation changes ("busy week," "vacation," "didn't sleep," "stressful day")… …but the logic is familiar: permission that sounds responsible, reasonable, earned, or unavoidable.

You don't need more willpower. You need to recognize the repeatable moment and train for it.

3) "Finger vs. moon" — why you keep trying to solve the wrong thing

A powerful way to think about this:

Don't mistake the "finger" for the "moon."

Your circumstances are the finger. The permission structure is the moon.

This "finger pointing to the moon" teaching is commonly traced to Buddhist/Zen tradition (often linked to the Shurangama Sutra) and it was popularized for many modern listeners via Bruce Lee in Enter the Dragon.

4) Momentum doesn't disappear in one dramatic collapse—it leaks

One drip feels harmless. But a week of "just this once" is an entirely different story.

If you're listening and thinking: "Okay, but what do I do?"

That's what DEFENSE Foundations is for.

Introducing: DEFENSE Foundations (starts Sunday, March 1)

A 4-week way into DEFENSE for two kinds of people:

• you want the skill but can't justify the full investment right now

• you want the skill but don't trust yourself (yet) to bet bigger

What you get:

• The DEFENSE Playbook (patterns, talkbacks, tools—refined across multiple rounds)

• 4 weekly video practice-guides

• 4 live weekly office hours (coaching + Q&A)

Investment: $797 (Option for 2 payments, completed within the 4 weeks.)

Credit toward the full 8-week DEFENSE:

• First 15 who enroll: 100% credit usable for 12 months

• After that: 50% credit usable for 12 months

➡️ Enroll here

📩 Unsure? Reply/email me with your most common exception—the line/perspective that shows up right before you drift.

‼️ Loving this series? You can access a totally free series companion guide by going to primalpotential.com/vault/

You've made the plan. You've set the goal. You even want it more than anything.

So why do you keep falling off?

In this final episode of The Vault series on building the skill of consistency, we're exploring one of the most critical (and overlooked) pieces of sustainable change: your willingness.

It's not about whether you want it. It's not about whether you know what to do. It's about whether your plans match what you're actually willing to do — consistently.

Inside this episode:

• Why aspiration-based plans fail

• How to find your current "willingness threshold"

• Why lowering the bar (temporarily) helps you move forward faster

• How your willingness shifts — and how to use that to your advantage

This episode is a must-listen if you've ever said:

"I know what to do. I just don't do it."

Let's close out this 10-part series strong — with the mindset shift that makes everything else stick.

🎧 Listen now.

🧠 Ready to put this into practice with real support? Join The Consistency Course and stop trying to figure it all out on your own!

‼️ Loving this series? You can access a totally free series companion guide by going to primalpotential.com/vault/

Do you ever feel like you always fall into the same patterns?

You're consistent for a little while… You make progress… Then suddenly—something derails you. Again. And you're stuck in the same loop.

What if the real issue isn't your motivation or your willpower— What if it's the story you keep telling yourself?

In this episode, we're digging into one of the most powerful, yet overlooked, forces shaping your results: the beliefs and narratives running in the background of your mind. The ones you don't even realize are optional. The ones that feel like facts.

We'll explore how:

• Your patterns mirror your perspective

• Your beliefs become the track your life runs on

• Most people are living according to unexamined stories that sabotage their consistency

And most importantly, how to recognize these stories— …and upgrade them so your habits and results can finally change.

You don't want to miss this one.

🎧 Listen now and uncover the hidden stories that are quietly keeping you stuck.

👉 If you're ready to change the story and build consistency that lasts— The Consistency Course is where we make that happen, together.

Inside, you'll get the tools, strategies, and support to rewrite the patterns that keep tripping you up, and step into the version of you who follows through—consistently.

Join now

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‼️ Loving this series? You can access a totally free series companion guide by going to primalpotential.com/vault/

We cannot have a real conversation about consistency without naming the trap so many of us live inside: procrastination.

In this episode, we're exposing the patterns and beliefs that make it so easy to delay the actions that move us forward. We've become experts at convincing ourselves that later is better, that tomorrow makes more sense, and that it's okay to wait.

But what if procrastination isn't a neutral delay? What if it's the most expensive invisible cost in your life? What if it's the very thing keeping you from the joy, pride, and results that you deeply want?

We'll unpack:

• Why procrastination has become your default operating system

• How putting something off often feels like a smart move — even when it's a dangerous one

• The real-time cost of pushing things to tomorrow (spoiler: it adds difficulty, friction, and emotional weight)

• The simple mindset shift that will help you make decisions that support your future instead of sabotage it

Whether you're constantly saying "I'll start tomorrow" or just feel overwhelmed by everything you keep postponing, this episode will give you a new lens — and a new strategy — to break the pattern.

🔥 Call to Action:

If you're done letting procrastination run the show — if you're ready to stop overthinking, overplanning, and delaying the actions that move you forward — then The Consistency Course is your next step.

This isn't a one-size-fits-all plan or a list of rules. It's a proven system that teaches you how to create consistency in your real life, with your real schedule, no matter what you're up against.

🎯 Join The Consistency Course now and let's stop starting over.

‼️ Loving this series? You can access a totally free series companion guide by going to primalpotential.com/vault/

You say your health matters. You say your marriage matters. You say your faith comes first.

But… does your time reflect that? Do your excuses reflect that?

In this episode of The Consistency Vault, we're taking an unfiltered look at the value void — the painful but powerful gap between what you say you care about… and what your actions actually prioritize.

We talk about:

• Why your calendar and your excuses tell the real story of your values

• How most people make decisions based on fear or comfort, not their true priorities

• What it means to build consistency around what matters most (even in busy seasons)

• How to stop defaulting to urgency and start leading with intention

• Real-life examples of how this value void shows up — and how to fix it

If you've ever said:

• "I don't have time to work out"

• "I'm too tired to cook"

• "I'll get back on track when things calm down"

…this episode is your wake-up call.

Your values don't live in your intentions. They live in your decisions.

🎧 Listen now, and then take the next step:

👉 Join The Consistency Course — where we help you build the structure, clarity, and self-leadership to close the value gap for good.

‼️ Loving this series? You can access a totally free series companion guide by going to primalpotential.com/vault/

In today's episode of The Consistency Series, we're breaking down one of the most overlooked reasons people stay in the cycle of starting over: vague language.

"I'm stuck." "This is hard." "I'm too tired." "I don't have time."

These phrases feel honest — but they're so vague, they're often more misleading than helpful. And without specificity, we justify compromises, create false urgency, and keep ourselves from the progress we say we want.

Inside this episode, you'll learn:

• Why vague language leads to self-deception, not self-awareness

• The real cost of generalizations like "I'm stuck" or "this is hard"

• How specificity becomes a strategy for consistency

• Questions to shift from emotional reasoning to empowered decision-making

You don't need to overhaul your life. You just need to tell the whole truth — and give your effort a place to land.

🔗 Join The Consistency Course If you're ready to stop white-knuckling your way through change and finally create real momentum, join us inside The Consistency Course. This is where we do the work — with coaching, community, and structure that helps you follow through.

🎧 Listen now and share this episode with a friend who's "stuck" — it might change everything.

‼️ Loving this series? You can access a totally free series companion guide by going to primalpotential.com/vault/

If you feel like you're constantly falling off track with your goals — whether it's nutrition, fitness, business, or finances — there's a high likelihood you're missing something foundational:

🧱 A framework for flourishing.

In this episode, Elizabeth introduces the concept of the trellis — a structure of support that helps you grow, sustain progress, and eliminate the chaos of decision fatigue. You'll learn why structure is not restriction, how to create personal systems that actually reduce resistance, and how to build standards that work in real life (not just in theory).

We'll also dive into:

• Why most people overestimate discipline and underestimate structure

• How to reframe "rules" and "boundaries" as support — not punishment

• What it really means to build a trellis for your growth

• The two biggest mistakes people make when trying to be more consistent

• The real role of emotional sobriety when resistance shows up

• Why it's better to keep a small promise than break a bold one

Plus, Elizabeth shares personal and client examples — from breakfast routines to alcohol boundaries — to illustrate how building a supportive structure can be both simple and powerful.

You don't need to be stricter. You need support. You don't need motivation. You need a trellis.

🚪Ready to Build Your Trellis?

If you're tired of relying on willpower and starting over, it's time to create a personal system that works — even when you're stressed, tired, or not motivated.

Inside The Consistency Course, you'll:

• Build a framework that supports your goals

• Get coaching and accountability from Elizabeth every single week

• Learn how to adjust (without abandoning) when life gets messy

📲 Join The Consistency Course Now