What happens when business, media, and sports collide? Josh sits down with Joe Favorito, one of the most respected voices in sports communications, to break down how the business of sports is evolving and what’s really driving the money behind the games. With decades of experience at the Knicks, WTA, and USTA, Joe brings insight into how organizations build fan loyalty, navigate private equity pressure, and balance financial success with community connection.

From NIL deals and athlete financial literacy to the rising cost of live games and the growing momentum around niche sports, Joe shares how storytelling, strategy, and smart positioning are shaping the future. He and Josh explore how technology is changing the way we watch, where the investment opportunities are, and what it takes to build something that lasts.

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Check out Joe Favorito's work: