“Pricing is product marketing’s most measurable lever.”

In this episode, we chat with Ajit Ghuman, co-founder of Monetizely and author of Price to Scale, about how pricing and product marketing work together to shape business strategy and drive growth.

Ajit walks through his journey from product management to marketing and eventually pricing, explaining why pricing is really an extension of segmentation, positioning, and value proposition. He makes the case that pricing isn’t a separate discipline but the action-oriented side of product marketing – where great storytelling meets real business results.

They dig into how to make SaaS pricing more effective through thoughtful packaging, how AI introduces new pricing challenges, and why software deflation and commoditization are pushing companies to stand out through niche offerings and services. Ajit also shares how shifts from high-growth to high-margin economies are changing the way leaders think about pricing and sustainability.

Tune in to discover how to tie pricing to your overall company strategy, communicate value clearly, and apply pricing fundamentals that hold up no matter how quickly technology changes.

For show notes and more resources, visit: www.pragmaticinstitute.com/resources/podcasts

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.