Since 2016, Sally Lawson has been helping letting and estate agency owners unlock growth, increase profits, and build businesses that run without them. Through proven strategies that have collectively generated over £78 million in additional revenue.

In this episode of The Rainmaker Podcast, Sally is joined once again by international sales expert Tony Morris, a master at helping estate agents scale their instructions, command higher fees, and convert more business without spending a penny more on marketing.

Together, they dive deep into The Real Reason You’re Losing Instructions. Revealing why most agents are missing out on opportunities before the market appraisal stage, and how small shifts in behaviour, confidence, and customer experience can dramatically boost conversions.

From the power of first impressions and meeting all decision makers, to mastering differentiation, commanding your fee with confidence, and converting more instructions with proven scripts and strategies. This episode is packed with practical takeaways you can implement straight away.

If you’re ready to win more instructions, charge your worth, and turn more valuations into signed contracts, this is one you can’t afford to miss.

Key Moments:

01:10 – Why agents really lose instructions

03:12 – First impressions that cost you business

09:08 – The myth of ‘losing on fee’

18:04 – Lessons from overseas agents

20:49 – Converting more instructions

Resources:

Download Tony’s free "47 Strategies To Treble Your Listings" guide ⁠here⁠.

Learn about the "Treble Your Listings Bootcamp" ⁠here⁠.

Join our free Facebook Group for Letting Agents ⁠here⁠.