StrictlyVC Download

The RealReal founder Julie Wainwright has written a memoir–and an entrepreneurial survival guide


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This week on Strictly VC Download, TechCrunch Editor in Chief, Connie Loizos, sits down with Julie Wainwright, the founder of The RealReal who faced one of tech's most public failures with Pets.com. They discuss Julie's recent memoir, Time to Get Real. They get into board dynamics, leadership challenges, and how she rebuilt her career when Silicon Valley tried to write her off.


Chapter:


00:00 - Introduction

03:08 - Breaking barriers in tech leadership

06:08 - Leading pets.com through the dot-com boom and bust

09:10 - Personal fallout: Divorce, media pressure, and retreat from Silicon Valley

12:27 - Rebuilding after failure and exploring new business ideas

15:35 - The founding of The RealReal and insights on launching in luxury resale

18:08 - Leadership challenges, difficult personalities, and board dynamics

21:34 - Reflecting on stepping down from The RealReal and its impact

24:28 - Launching Ahara and the mission behind personalized nutrition

27:03 - Nutrition trends, combating misinformation, and final reflections

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StrictlyVC DownloadBy Connie Loizos & Alex Gove

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