Who takes the initiative when governments fail to ask?

Amazingly, in Denmark, an industry is lobbying its government for much tighter regulations to absolutely reduce emissions in order to meet the Paris Agreement. Stakeholders across the entire Danish building industry have agreed to an ambitious reduction roadmap tafter a team of architects undertook an independent review of government policies. They found that global building emissions must be reduced by 96% to limit global warming, and are currently lobbying for an emissions cap of carbon dioxide kilograms per meter squared.

I'm joined by Dani Hill-Hansen, sustainable design engineer, architect at EFFEKT, and co-author of the Reduction Roadmap. She explains the findings of their research, the ambitious targets of the roadmap, how they got 540 stakeholders across the industry to sign on, and the methodology of "brand activism" they've developed alongside this project to kickstart other industries across the globe to initiate necessary climate action.