The REI Marketing Weekly with Josh Culler

In this episode of REI Marketing Weekly, I’m excited to be joined by Chris Logan, an expert in virtual wholesaling. We dive into a strategy that can revolutionize your real estate wholesaling business: finding the buyer first. Chris shares his approach, which simplifies wholesaling by focusing on building a strong buyers list before chasing deals, a method called reverse wholesaling. He outlines the process step-by-step, showing how you can streamline your operations, close deals faster, and increase profitability by prioritizing buyer relationships.

We also discuss the importance of networking in the real estate investing world, using platforms like Facebook groups to find the right buyers, and building long-term, profitable connections with realtors, cash buyers, and wholesalers. Chris shares practical tips for using cold calling as an efficient strategy to kick-start your deals, even if you’re new to the game. Plus, stay tuned for a special free gift that Chris is offering to help you get started with virtual wholesaling from home.

Timeline Summary:

[0:37] - Introduction to reverse wholesaling and finding your buyer first.

[2:00] - The advantages of virtual wholesaling and simplifying your business.

[5:45] - Chris shares how to build a buyers list using Facebook groups and other online resources.

[10:30] - The key relationships you need: realtors, wholesalers, and cash buyers.

[19:20] - Tips for cold calling and how to overcome the fear of making calls.

[25:00] - Chris explains the four pillars of seller motivation for successful deals.

[31:30] - How to join Chris’s free Facebook group and get his wholesaling playbook.

Links & Resources:

Join Chris Logan’s Facebook group: https://www.facebook.com/groups/virtualwholesalingmadesimple

Text “BABYSTEPS” to (813) 560-8319 for a free guide to wholesaling houses from home.

If you enjoyed this episode, please remember to rate, follow, and leave a review! Your feedback helps us improve and bring more valuable content.

Are you ready to learn the top real estate marketing strategies from one of the best trainers in the industry? In this episode, I sit down with my good friend Brent Daniels, also known as Mr. TTP (Talk to People), to break down the core principles of real estate marketing that every investor should know. Whether you're into wholesaling, buy-and-hold, or multifamily, Brent’s simple yet powerful framework will help you improve your marketing game.

We dive deep into the differences between inbound and outbound marketing, why you need both, and how to balance them effectively. Brent also shares his “four phases” of marketing, which can transform how you approach real estate lead generation. Plus, we discuss how the landscape is changing, including new regulations on cold calling and the growing importance of inbound strategies like SEO and PPC. This episode is packed with actionable insights and could easily serve as a mini-course on real estate marketing!

Key Takeaways:

[0:00] - Introduction

[2:18] - The difference between inbound (SEO, PPC) and outbound (cold calling, text blasting) marketing for real estate.

[5:32] - Brent’s four phases of marketing and why consistency is key to success.

[8:19] - The importance of responding quickly to inbound leads and why speed is crucial to securing deals.

[10:43] - Why referrals are the most valuable leads and how to build a brand that encourages them.

[13:51] - Making the transition to a more inbound-focused strategy and why it matters.

[20:10] - How Brent uses enthusiasm and authenticity to drive referrals and close more deals.

[28:50] - Understanding key metrics for PPC marketing and how to scale your real estate business effectively.

Links & Resources:

If you enjoyed the episode, please make sure to subscribe, rate, and review our show. Share it with a friend who’s looking to level up their real estate marketing!

In this episode of REI Marketing Weekly, we dive into one of the most critical yet often overlooked components of real estate investing—follow-up. I’m joined by my friend and experienced investor, Brad Bowen, who invests across the country, operating from California while focusing on the Jacksonville, Florida market. Together, we explore how effective follow-up can make or break deals, especially in virtual investing. Brad shares his insights on utilizing technology and automation, like his lead automation platform RiverX AI, to streamline the follow-up process and boost conversions without losing the personal touch. You’ll learn why follow-up is a “golden goose” for reviving dead leads, how AI can enhance (not replace) human interaction, and why balancing automation with manual efforts is essential for success.

Whether you’re a seasoned investor or just starting out, this episode is packed with actionable advice on how to build a consistent and results-driven follow-up system.

Episode Highlights:

[0:00] - Introduction

[2:05] – The critical role of follow-up in real estate investing and how it bridges marketing and sales.

[3:12] – Introduction of Brad Bowen and his cross-country investing model.

[6:18] – How Brad uses River X AI to automate and enhance follow-up, ensuring consistency and reviving dead leads.

[12:45] – The balance between AI and human touch in follow-up strategies.

[18:20] – The impact of follow-up on sales, and how ignoring it can cost you money.

[22:34] – Practical tips for creating a successful follow-up system, including using both "high-tech" and "low-tech" methods.

[26:55] – Case study: How Brad’s team closed 15 deals by re-engaging cold leads through automation.

Enjoyed this episode? Make sure to rate, review, and share the podcast with fellow investors! Stay tuned for more actionable insights on real estate marketing and investing strategies.

In this episode, we dive into a key aspect of creating impactful video content: scripting. As a real estate investor or a business owner looking to leverage video marketing, you’ve probably asked yourself, "Do I need a script, or should I just wing it?" In this solo episode, I share insights from working with over 250 real estate professionals and filming more than 10,000 videos throughout my career. We’ll explore how to approach scripting, the pros and cons of using teleprompters, and why authenticity is crucial for engaging your audience. If you're struggling with confidence on camera or unsure how to organize your content, this episode is for you!

You’ll also learn my preferred method for planning video content, including how to use bullet points effectively, avoid sounding robotic, and maintain a natural flow that resonates with potential sellers or clients. Whether you’re creating lead generation videos or marketing your services, these tips will help you craft videos that are both authentic and impactful.

Episode Highlights:

[0:00] - Introduction

[0:41] - Introduction and overview of previous video content topics.

[2:30] - Should you use a script? Factors to consider for your video content.

[4:25] - Overcoming fear of being on camera and building confidence.

[6:11] - Why teleprompters often hinder authenticity on video.

[8:20] - My go-to method for planning and organizing video topics with bullet points.

[14:00] - The importance of a strong start and call to action in your videos.

[16:50] - Wrapping up: Key takeaways and a special offer for a free 30-minute consultation.

If you found this episode helpful, please subscribe, leave a review, and share it with others who might benefit. Also, check out my YouTube channel for more video marketing tips!

In this episode, we dive into the world of seller finance deals with Wyatt Reed, a seasoned real estate investor and expert in creative financing strategies. Whether you’re a seasoned investor or just starting out, Wyatt shares unique insights into how seller finance leads differ from typical motivated seller leads and why this could be a game-changer for your business. We discuss innovative marketing and sales tactics specific to seller finance, exploring how to position yourself to sellers effectively, even if this isn't your primary strategy.

Wyatt also breaks down his approach to lead generation, the importance of having multiple offers, and how he leverages turnkey marketing services to streamline his process. Plus, we explore why seller financing is growing in popularity, the key differences in conversations with seller finance leads versus cash offer leads, and how building strong relationships can close more deals. If you're looking to expand your real estate investing toolkit, this episode is packed with actionable advice!

Timeline Summary:

[00:00] - Introduction to the episode and the significance of seller finance deals.

[01:04] - Introducing Wyatt Reed and the concept of seller finance leads.

[04:07] - Differences in marketing approaches between seller finance and typical wholesaling.

[06:34] - Wyatt explains his strategies for pitching multiple offers and educating sellers.

[09:08] - The overlap between sales and marketing in real estate investing.

[12:27] - Wyatt shares his key performance indicators (KPIs) and his marketing approach.

[18:10] - Importance of follow-up systems and processes in closing deals.

[22:30] - Discussing Wyatt’s shift from scaling to sustainable growth and lessons learned.

[25:09] - Insights into Wyatt’s coaching program and seller finance business model.

Links & Resources:

Connect with Wyatt Reed: https://sellerfinancedeals.com/

Listen to Wyatt’s Podcast: https://ascendyoursuccess.com/

Learn more about Culler Media Productions: Cullermedia.com

If you enjoyed this episode, please rate, follow, and share the podcast! Your feedback helps us grow and continue bringing valuable content to your feed. Don't forget to check out our YouTube channel for more engaging content. Thanks for listening, and we'll catch you in the next episode!

In this episode, we dive deep into the world of branding and social media marketing with my good friend Eric Brewer, a seasoned real estate investor and creative marketer from York, Pennsylvania. Eric shares his journey of leveraging social media and unconventional marketing tactics to build a strong brand for his business, Integrity First Home Buyers, in one of the most competitive real estate markets in the Northeast. He opens up about his strategies for branding, the importance of consistency, and how he balances direct response marketing with a long-term branding approach that resonates with potential clients and partners.

We also explore how Eric's innovative use of platforms like Facebook Live and his bold billboard campaigns have helped him generate high-quality leads, referrals, and a unique brand identity. Plus, Eric gives insights into his Novation training program, where he teaches others how to navigate this challenging but rewarding business strategy. Whether you're looking to expand your real estate business or simply want to understand how to build a more compelling brand, this episode is packed with valuable lessons and actionable advice.

Timeline Summary:

Links & Resources:

If you enjoyed this episode, please remember to rate, follow, and review the podcast on Apple Podcasts, Spotify, or wherever you listen. Your feedback helps us bring you more great content! Don’t forget to share this episode with anyone looking to elevate their real estate marketing game. Catch you in the next one!

In this episode, we dive into the essential question for content creators, especially real estate investors: “Where should I film my video content?” Whether you're looking to attract motivated seller leads, market to other wholesalers, or raise capital, I break down the most effective strategies for selecting filming locations that resonate with your target audience. Forget expensive studio setups – I share practical tips and real-life examples that will help you use everyday environments, like properties under contract or even Airbnbs, to enhance your marketing impact. Tune in to discover how to leverage your surroundings to create engaging, authentic content that converts!

Timeline Summary:

[00:00] - Introduction

[00:22] - Introduction to the topic: Finding the right place to film your video content.

[02:10] - Key guideline: Filming in the environment relevant to your subject matter.

[04:35] - Practical tips for real estate investors: Filming at properties to attract motivated sellers.

[07:17] - Strategies for filming multiple types of content for different audiences.

[09:14] - Creative filming solutions: Using Airbnbs, offices, and everyday locations.

[12:24] - Essential gear and tools for filming high-quality content on a budget.

[15:54] - Final thoughts: Keeping content creation simple and effective.

Closing Remark:

If you enjoyed this episode, make sure to subscribe, rate, and review the podcast! Follow me on social media and reach out with any questions or topics you’d like covered in future episodes. Let’s keep the conversation going and take your content creation to the next level!

In this episode, we dive deep into the ever-changing landscape of marketing for motivated seller leads with Chris Prefontaine, co-founder of Smart Real Estate Coach. Chris shares invaluable insights into navigating the latest trends in real estate marketing, from leveraging creative financing to optimizing strategies with virtual assistants. We discuss the evolving role of Facebook ads, the impact of artificial intelligence, and the importance of adapting to new tools and techniques while staying true to proven methods. Whether you're just starting in real estate or looking to refine your marketing game, this episode is packed with actionable tips to help you succeed.

Join us as we explore the basics of effective lead generation, discuss the best lists for direct mail campaigns, and outline the benefits of integrating virtual assistants into your team. Chris also breaks down the keys to identifying the right marketing strategies for your business and how to measure success. If you're looking to stay ahead in real estate marketing, this episode is a must-listen!

Timeline Summary:

[0:00] - Introduction to marketing challenges and changes in trends for motivated seller leads.

[1:07] - Chris Prefontaine shares insights on creative financing and its growing interest among real estate investors.

[4:30] - Discussing effective marketing strategies, including the use of specific mailing lists and virtual assistants.

[8:20] - How to determine which marketing efforts work best for your business and when to adjust strategies.

[12:15] - The role of virtual assistants in marketing, their training, and how they can improve efficiency.

[16:30] - The importance of staying committed to a marketing strategy and knowing when to scale.

[22:00] - Key performance indicators (KPIs) to track and measure marketing success.

[25:45] - Predictions for the future of real estate marketing and effective lead generation techniques.

Links & Resources

In this episode of REI Marketing Weekly, we dive deep into the power of organic content with my good friend Daniel Martinez, co-founder of HiveMind. We explore whether podcasting, YouTube, and other organic content can realistically generate leads for your real estate business. Daniel shares his unique approach to leveraging his podcast, The Hive With Us, specifically in the land investing niche to create deal flow, build relationships, and establish credibility. We discuss how SEO plays a crucial role in making your content discoverable and why long-term consistency is key to reaping the benefits. If you're a wholesaler, land investor, or just curious about content marketing's impact on real estate, this episode is packed with insights to help you think strategically about your content and lead generation.

Timeline Summary:

Links & Resources:

Closing Remarks:

In this episode, I sit down with Danny Gonzalez, a seasoned real estate investor based in Miami, Florida, who has recently ventured into virtual wholesaling in the Birmingham, Alabama market. We dive deep into Danny's unique journey in real estate, where he transitioned from property management to wholesaling, a path less traveled in the industry. Throughout our conversation, we explore the challenges of virtual wholesaling, including the importance of having trusted "boots on the ground" and the intricacies of managing remote operations. Danny shares valuable insights on leveraging virtual assistants for cold calling and lead generation, and we discuss the critical role of relationship-building in the success of his deals. This episode is packed with practical advice for anyone interested in or currently navigating the world of virtual real estate wholesaling.

Timeline Summary:

[00:00] - Introduction to virtual wholesaling and Danny Gonzalez’s background in property management.

[03:26] - Danny discusses the challenges of virtual wholesaling in Birmingham and the importance of having reliable local contacts.

[06:59] - The role of virtual assistants in cold calling and lead generation for Danny’s wholesaling business.

[10:00] - The benefits and limitations of using a VA service like Hyper for managing remote teams.

[15:35] - The significance of building relationships and trust in virtual real estate deals.

[24:31] - The importance of understanding market nuances and how local familiarity can impact success.

[26:44] - Closing remarks and how to connect with Danny Gonzalez.

Links & Resources:

If you enjoyed this episode, don’t forget to subscribe, rate, and review the podcast on your favorite platform. Your feedback helps us continue to bring you valuable content. Thanks for listening, and we’ll catch you on the next episode!