In this episode of REI Marketing Weekly, I’m joined by Benmont Locher, co-founder of Ramp REI, for a deep dive into the most overlooked competitive edge in real estate investing: your brand. We unpack how building a recognizable and reputable brand can eliminate seller resistance before the conversation even begins—and why generic, “We Buy Houses” marketing just doesn’t cut it anymore.

Benmont brings real-world experience from helping grow one of the largest home-buying companies in the Northeast and shares how personal branding and cohesive marketing ecosystems are outperforming isolated, transactional strategies. If you’re tired of chasing cold leads or feel like your marketing is stuck in a one-dimensional rut, this episode is your wake-up call. We talk balance, longevity, and how brand equity isn’t just a feel-good concept—it’s a cash-flow multiplier.

Timeline Summary:

[0:00] – Introduction

[1:10] – How branding can instantly eliminate seller objections

[2:34] – Why cohesive marketing outperforms disconnected channels

[7:10] – The rise of personal brand influence in a “trust recession”

[10:22] – How Eric Brewer’s team phased out third-party leads

[11:06] – Creating a marketing ecosystem: Connecting your channels for maximum impact

[13:00] – Long-term ROI: Why branding is your best sustainable lead source

[15:22] – How to balance short-term lead gen with long-term brand building

[18:41] – Social media, SEO, and the power of omnipresence

[22:08] – The marketing-to-fitness analogy: Why consistency wins

[27:11] – Tactical tips for building a brand with limited budget and time

[30:41] – How AI and search behavior are shifting the branding game

[34:00] – Doing more with less: How top REI teams triple conversions with fewer leads

5 Key Takeaways:

1. Trust Comes Before Transaction – A strong brand builds authority and lowers seller resistance before you ever get on a call.

2. Disconnected Marketing = Confused Sellers – If your ads, mailers, and social posts don’t align, you’re breaking trust instead of building it.

3. Cold Tactics Have a Shelf Life – Relying on cold calls and third-party leads may get you quick wins, but brand building sustains your business long-term.

4. Marketing Ecosystems Outperform Lone Wolves – Channels like direct mail, TV, SEO, and social need to “talk to each other” to amplify your message.

5. Clarity Beats Virality – You don’t need to go viral to build a brand—just be clear, consistent, and relatable in your messaging.

Links & Resources:

• RampREI.com – Learn more about Ramp’s training programs

• Josh Culler on YouTube – Weekly videos on REI marketing, branding, and content creation

If this episode gave you fresh ideas or confirmed your branding instincts, take 30 seconds to follow the show, leave a review, and share it with someone in your investor circle. You’ve got the vision—now let’s build the brand that matches.

In this episode of RE Marketing Weekly, I share a live training where I walk through how to build a sustainable content machine that drives leads consistently—without burning out. This is for real estate investors who are tired of posting sporadically with little return and want a repeatable system that builds momentum over time.

I cover why content marketing is more essential than ever in the age of AI, how to stay consistent, and what really makes content connect with motivated sellers. From structuring your message for impact to leveraging AI tools for unlimited content ideas, this episode is full of practical strategies and examples that you can apply right away—no fluff, just real tactics that work.

Episode Highlights:

[0:00] - The #1 reason real estate investors fail to stick with content

[1:24] - Why AI-driven search makes local, relevant content more valuable than ever

[3:02] - The secret to effective marketing: creating relevance that actually connects

[5:05] - The power of nostalgia marketing and emotional hooks

[8:55] - Why repelling the wrong audience is just as important as attracting the right one

[12:03] - The “bridge” analogy for turning content into a direct line to your customers

[14:10] - Content vs. advertising—understanding their roles and differences

[16:23] - Producing vs. documenting: how to choose the right approach

[20:04] - Don’t let vanity metrics mislead you—focus on real ROI

[25:17] - How to balance content quality and quantity without burning out

[33:14] - A live walkthrough on using ChatGPT to generate 50+ content ideas

[44:08] - Structuring short-form videos for maximum retention

[45:03] - 7 essential rules for building a content strategy that lasts

[51:18] - What to do if you’re uncomfortable on camera (real talk)

5 Key Takeaways:

1. Relevance is king. Content that connects emotionally and practically with your audience will always outperform generic, surface-level posts.

2. Consistency builds trust. You need a system that allows you to show up regularly—sporadic effort leads to poor results.

3. Use content as a bridge. Every piece of content is a step closer to turning a stranger into a lead.

4. AI is your assistant, not your replacement. Tools like ChatGPT can help you never run out of ideas—but the value comes from your voice and perspective.

5. Focus on outcomes, not likes. A video with 50 views that brings in a $50K deal is more valuable than one with 100,000 views and no ROI.

If this episode helped you think differently about your marketing, make sure to rate, follow, share, and leave a review. Your feedback helps me reach more entrepreneurs who need this kind of real-world strategy.

In this episode of REI Marketing Weekly, I sit down with Joe Cipollini, co-founder of The Ramp Skills Academy, to have the no-fluff, tough-love conversation that real estate investors desperately need right now. If you’re struggling with inconsistent closings, underperforming lead pipelines, or a sales team that feels out of sync, Joe breaks it all down—why it’s happening, what you’re doing wrong, and how to fix it.

We dive into the philosophy and tactical execution behind becoming a true professional in this industry. Joe shares insights from working inside Eric Brewer’s high-performing operation, which consistently brings in $1 million+ in wholesale revenue per month. He also breaks down the “seven numbers” you must be tracking, how sales and marketing can (and must) work together, and what separates the top 1% of investors from everyone else.

Timeline Summary:

[0:00] – Introduction

[2:22] – Why most real estate investors are struggling to stay in business

[4:45] – How top performers are weathering the storm by aligning sales and marketing

[8:15] – Pipeline health: Why what you do today affects your revenue 150 days from now

[10:34] – The “Mamba Mentality” and how Kobe Bryant’s attention to detail applies to sales

[15:16] – Delivering Mercedes-level customer service in your seller conversations

[18:00] – What messaging works in today’s trust-deficit market

[20:15] – Why the first 90 seconds of a call can make or break a deal

[25:06] – The 7 sales metrics that diagnose any bottleneck in your funnel

[28:11] – Why relying too heavily on AI can kill your business if fundamentals aren’t in place

5 Key Takeaways:

Links & Resources:

• Ramp Skills & Conversion Academy – https://ramprei.com/

• Josh Culler on YouTube: https://www.youtube.com/@JoshCuller

• Cullermedia.com

If this episode helped you sharpen your skills or gave you the clarity you needed, take a moment to rate, follow, leave a review, and share it with someone who needs to hear it. Let’s raise the standard together.

Back by popular demand, my good friend Tony Javier, CEO of 10X TV, joins me again on the show! In this episode, we go beyond just talking about TV ads — we dive deep into the power of consistency and strategic omnipresence in your real estate marketing. Whether or not you’re currently using TV or radio, this episode is packed with insights that will help you better understand how to structure your campaigns for long-term success.

We break down what’s working in the market right now, the truth about fluctuating ROI, how to properly track ad performance, and why TV and radio are still effective—even in today’s fast-paced digital landscape. Tony also shares why most investors are mislabeling their leads and missing the real value of brand exposure. If you want to create sustainable deal flow, this episode will shift how you view marketing.

Episode Highlights & Timeline:

[0:00] – Introduction

[1:05] – Why this episode matters even if you’re not running TV ads

[2:22] – What it means to “string your marketing together” for omnipresence

[4:03] – Is TV still consistent in today’s market?

[6:52] – Why some investors see slower ROI—and why that’s okay

[8:51] – The real (and often overlooked) benefits of being seen on TV

[10:06] – Common mistakes in ROI tracking that can mislead your decisions

[13:32] – How staying consistent builds long-term brand recall

[15:03] – The “panic” problem: Why investors freak out over a 3X ROI

[18:17] – Radio marketing breakdown: cost, targeting, and reach

[20:15] – Why Tony accepts breakeven campaigns for long-term gain

[22:16] – Omnipresence explained: dominating your local market

[25:10] – Data-backed insight: 90% of seniors search online after seeing a TV ad

[28:33] – Why Midwest and Southern markets are ideal for TV

[30:12] – Who’s the best fit for 10X TV campaigns and how to apply

5 Key Takeaways:

1. Consistency Wins – TV may not always deliver explosive ROI every month, but staying consistent builds credibility and long-term lead flow.

2. Track Smarter – Most investors misjudge ROI by only measuring closed deals. Track pipeline deals and consider all points of influence, not just the final click.

3. Build Omnipresence – TV, radio, Facebook, postcards—when these channels work together, they amplify your authority in the market.

4. TV Is Not Just for Big Players – With as little as $7K/month in ad spend, even small investors can make a big impact if they’re committed.

5. Leads Aren’t Always Where They Seem – Ask better questions when qualifying leads to determine if TV or radio played a role—even indirectly.

Links & Resources:

• Apply to work with Tony Javier at 10XTV.co

• Learn more about podcast production at cullermedia.com

If you enjoyed this episode, make sure to follow, rate, and share the podcast. And don’t forget to leave a review—it helps us reach more real estate pros who want to market smarter!

In this episode of the REI Marketing Weekly, I’m joined by Jessey Kwong from Pebble REI for one of the most refreshingly honest and strategic conversations I’ve had on the show. We break down why direct mail is still thriving for investors who know how to niche their messaging, personalize their approach, and pair mailers with other marketing channels. Jessey shares data-driven insights from his platform and real-world stories that prove the old-school method is not only relevant—but evolving in a big way.

We also go beyond direct mail to talk about how the smartest marketers balance being proactive and reactive. Whether you’re new to real estate marketing or a seasoned pro, this episode is packed with insights that will help you better adapt, optimize, and get the most out of your budget and time.

Episode Timeline & Highlights

[0:00] - Why staying updated on marketing trends is vital for success

[1:22] - Marketing is both proactive and reactive—here’s how to balance both

[2:20] - Introduction to Jessey Kwong and his CRM platform for real estate

[3:25] - Why direct mail still works: consistency in lead flow despite declining use

[4:08] - How investors are leveraging the drop in mail competition

[6:23] - Jessey’s take on traditional vs. problem-based messaging

[10:23] - The power of personalized mailers: maps, doodles, and human touches

[11:37] - What makes mailers stand out in today’s crowded marketing space

[15:28] - Combining mail with texting and cold calling for better engagement

[18:02] - Rising costs in direct mail: How to adjust your marketing budget

[21:24] - Don’t get spoiled—why all marketing channels eventually shift

[23:35] - Staying creative before your results decline

[25:11] - Why successful marketing requires delegation and expertise

[27:08] - Jessey’s platforms, podcasts, and ways to connect

5 Key Takeaways:

1. Direct Mail is Not Dead – While fewer investors are using it, those who personalize and target their campaigns are seeing consistent ROI.

2. Relevance is the Secret Sauce – Messaging that’s problem/solution focused and hyper-specific outperforms generic “we buy houses” mailers.

3. Pair Channels for Power – Combine mail with texts or cold calls to create a seamless, multi-touch experience that boosts response rates.

4. Adjust Budgets Proactively – Rising mail costs don’t mean giving up—work backward from margins and forecast smarter to stay profitable.

5. Marketing Requires Balance – Being both proactive and reactive is essential to adapting strategies that evolve with the market and customer behavior.

Links & Resources

• Pebble RCI CRM for Real Estate Investors: https://pebblerei.com

• Jessey’s Podcasts:

  
  

  • Land Investing Business Secrets

  • Wholesaling Secrets

  
  

• YouTube: Pebble REI Channel

Enjoyed the show? Don’t forget to rate, follow, review, and share this episode with someone who needs to hear it. Your support helps us keep these conversations going. Catch you in the next one!

In this episode of The REI Marketing Weekly, I sit down with Noah Parks from Bateman Collective to dive deep into how AI is transforming search—and what that means for your real estate investing business. If you’re wondering how sellers will find you a year from now, this conversation is your playbook.

We explore the current landscape of AI-driven search tools like ChatGPT and Google’s AI Max, and how they’re already shifting buyer behavior. From the importance of your Google Business Profile to crafting content that AI can actually find and cite, Noah shares why these strategies are no longer optional if you want to generate leads online.

Episode Timeline:

[0:00] - Meet Noah Parks and his role at Bateman Collective

[1:18] - What $65M in ad spend teaches about Google’s AI shift

[2:31] - How AI delivers direct answers vs. traditional search options

[5:10] - Why this is the marketing tree you should’ve planted years ago

[12:12] - Try this prompt: “Who’s the best cash buyer in [your city]?”

[17:00] - The must-dos: Google Business Profile, reviews, and updates

[24:00] - Real-world example of AI recommending a restaurant using GMB data

[30:32] - What is Google’s AI Max and how it affects PPC

[32:12] - Why your site structure and content matters more than ever

[37:00] - Dynamic landing pages and leveraging $62M in PPC data

[41:00] - How to contact Bateman Collective and get the AI Max white paper

Key Takeaways:

1. AI search is accelerating fast – Tools like ChatGPT, Grok, and Gemini are pulling traffic away from traditional search engines, and you need to prepare now.

2. Your Google Business Profile is critical – This is one of the most impactful and underutilized tools for being featured in AI-powered local results.

3. AI only cites what already exists – If you haven’t published content, you won’t be found. Start posting relevant, keyword-rich, and helpful content consistently.

4. Google’s AI Max will change PPC – It’s shifting from keyword-based to intent-based advertising. Your website content will determine which page Google sends traffic to.

5. Search personalization is here – AI is contextual, conversational, and hyper-local. Make sure your online presence is optimized for your actual target audience.

Links & Resources:

• Visit: Bateman Collective

• Contact Noah: [email protected]

• Get the free Google Business Profile guide or AI Max white paper by emailing Noah

• Past Episode with Brandon Bateman (July 2024) – All about SEO and Facebook Ads

If you found this episode helpful, be sure to follow, rate, and review the podcast. And don’t forget to share it with your fellow real estate investors—especially those looking to stay ahead of the AI curve. Thanks for tuning in. See you in the next one!

In this episode ofthe REI Marketing Weekly, I sit down with Micah Nicholes, CEO of US Lead List, to dig into one of the most nuanced and emotionally charged niches in real estate—probate leads. Micah brings a wealth of insight on how to approach these leads with empathy, how to navigate emotionally complex situations, and why probate deals often yield some of the largest spreads in the business.

We talk about the human side of real estate, why active listening can close more deals than aggressive selling, and how building real relationships with sellers is the key to unlocking trust—and ultimately, opportunity. If you’ve never considered probate marketing, or if you’ve been struggling to convert probate leads, this episode might just shift your entire mindset.

Episode Timeline & Highlights

[0:00] - Introduction

[2:22] - Why understanding emotional pain points is key to converting probate leads

[3:34] - How listening and asking the right questions builds trust quickly

[5:00] - The surprising reason money isn’t the biggest issue in probate sales

[6:24] - Real stories that show why real estate is always a people business

[9:35] - Why probate deals can lead to some of the highest spreads

[12:09] - The truth about data quality and why “perfect data” is a myth

[14:17] - How US Lead List identifies properties with the highest likelihood to sell

[18:06] - The “insider list” that yields 80% of Micah’s profits

5 Key Takeaways

1. Lead with empathy: Probate leads are emotionally sensitive—approach with genuine care, not a sales pitch.

2. Listening beats selling: Ask open-ended questions and let sellers talk. They’ll tell you everything you need to know to make a strong offer.

3. Smaller lists, bigger spreads: Probate deals tend to be fewer but far more profitable when handled correctly.

4. Data matters—but so does delivery: Clean, targeted data is valuable, but it’s your conversation that closes the deal.

5. Focus on “insider” segments: Targeting probate leads who owned multiple properties often yields higher returns with less emotional resistance.

Links & Resources

• Learn more about US Lead List: https://usleadlist.com

• Book a call with Micah or his team via their site

If you got value from this episode, don’t forget to follow, rate, and leave a review. Share it with someone in your network who’s ready to level up their approach to real estate marketing. Thanks for tuning in—see you in the next one!

In this episode, I’m joined by my good friend Jason Seward, CEO of 608B Capital, for a candid conversation about the power of personal branding—especially if you’re in the real estate game or just starting to build your business presence. We dive deep into Jason’s journey of transitioning from a corporate career to becoming a full-time real estate investor and how he leveraged social media to build a brand that attracts both deals and investors.

We chat about the mental hurdles of putting yourself out there, how to handle the fear of judgment, and the importance of showing up authentically and consistently. Jason shares his real-world experience on delegating marketing tasks, investing in brand building before the revenue rolls in, and why being known as the go-to expert in your market is a game changer. Whether you’re brand new to content marketing or looking to level up, this episode is packed with honest insights that will motivate you to get visible and stay consistent.

Episode Highlights & Timeline:

[0:00] - Introducing Jason Seward and the power of early brand-building.

[1:02] - Overcoming fear of judgment when showing up on social media.

[4:15] - Jason’s journey from side hustle to full-time real estate investing.

[7:03] - Why Jason invested in marketing before the revenue came in.

[9:25] - Delegating marketing tasks vs. doing it yourself.

[16:01] - The importance of vetting partners and finding cultural alignment.

[22:05] - Real-world examples of brand visibility leading to investments.

[31:27] - How personal content humanizes your brand and builds trust.

Links & Resources:

• 608B Capital: https://608bcapital.com/

• Burn the Ships Podcast: https://608bcapital.com/podcast-2/

• Follow Jason Seward on Instagram: https://www.instagram.com/burningtheshipspod/

• Learn more about podcast production with cullermedia.com

5 Key Takeaways:

1. Visibility Wins: Consistently putting your name and business out there builds recognition and credibility—critical for attracting deals and investors.

2. Own Your Brand: It’s normal to feel judged when you start sharing content, but confidence comes from showing up authentically and consistently.

3. Delegate Wisely: Hiring professionals to handle marketing allows you to focus on your strengths and ensures consistency, even when you’re busy.

4. Authenticity Matters: Sharing personal moments (like family life) adds depth to your brand and helps people connect with you on a human level.

5. Invest Ahead: Sometimes you have to invest in your brand and marketing before the returns show up—it’s a mindset that pays off in the long run.

Thanks so much for tuning in! If you enjoyed this episode, be sure to subscribe, rate, and leave a review. Don’t forget to share the show with someone who could benefit from building a stronger brand presence. Catch you on the next one!

Video content marketing is one of the most powerful tools for growing your business, but it’s not just about making videos—it’s about having the right mindset. In this video, I’ll break down what video content marketing really is and how it helps you connect with your audience, build trust, and drive results. We’ll also dive into the mindset you need to create consistent, impactful content that grows your brand!Key Talking Points of the Episode00:00 Introduction00:30 What is content marketing?01:37 How to make your content marketing effective02:47 The purpose of content marketing04:03 How content marketing can generate leads05:08 Why mindset is important in content marketing___________________________________________________________________________🔥 Sign up for a 1-hour consultation with me: https://calendly.com/joshuaculler/consultation🎥 Get your REI marketing videos edited: https://www.rei.video/📘 Get the REI Marketing Book: https://reimarketingbook.com/🎙 Subscribe to the REI Marketing Weekly Podcast: https://reimarketingweekly.com/📑 Check out my company: https://cullermedia.com/Check out the REI Marketing Weekly YouTube Playlist: https://bit.ly/39lsCymGet more Content Marketing Tips: https://bit.ly/3fnVtpD

Is your marketing not getting the results you want? In this video, I’m breaking down the top 3 reasons your content marketing might be failing and sharing actionable steps to get it back on track. Learn how to identify common mistakes, refocus your strategy, and start driving real results with your marketing efforts!Key Talking Points of the Episode00:00 Introduction01:27 Personnel05:39 Expectations09:23 Direction______________________________________________________________________🔥 Sign up for a 1-hour consultation with me: https://calendly.com/joshuaculler/consultation🎥 Get your REI marketing videos edited: https://www.rei.video/📘 Get the REI Marketing Book: https://reimarketingbook.com/🎙 Subscribe to the REI Marketing Weekly Podcast: https://reimarketingweekly.com/📑 Check out my company: https://cullermedia.com/Check out the REI Marketing Weekly YouTube Playlist: https://bit.ly/39lsCymGet more Content Marketing Tips: https://bit.ly/3fnVtpD