The Resilient Retail Game Plan - retail insights, retail trends and best practices

Grab your essential FREE guide - How to clear excess stock without damaging your brand.

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With Christmas behind us, you might think the big seasonal event of the year is over, and it’s back to business as usual. But today, I want to shine a light on the many seasonal opportunities throughout the year that can help you create excitement and drive more sales.

Seasonal events like Valentine’s Day, Mother’s Day, Easter, and Father’s Day are fantastic opportunities to connect with your audience in fresh, creative ways— without relying on discounts.

And don’t overlook more niche events that might align perfectly with your business. As you listen, think about how these moments can inspire your marketing and spark your customer’s imagination. 

[0:00] 4 seasonal events to drive sales early in the year

[05:01] Why seasonal events matter for growth

[07:55] How to work out which seasonal events are right for you

[10:53] 3 ways to build a campaign with real impact

[18:59] Make sure your campaign can keep delivering over time

[21:04] Why opting out of seasonal emails might not be as effective anymore

[23:08] What to avoid when planning seasonal events

Mentioned in this episode:

Capify

Grab your essential FREE guide - How to clear excess stock without damaging your brand.

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Can success be learned, or is it something you’re born with? That’s the big question we’re exploring today. I’m so excited to welcome back to the podcast, Annabel Gonifas, a coach who specialises in mindset. Annabel brings her wealth of expertise to today’s conversation, where we discuss how overcoming limiting beliefs and cultivating a growth-focused mindset can truly transform your business journey. We’ll also explore the power of reflection and the importance of having the right mindset for sustainable business growth while avoiding burnout. If you’re looking to strengthen your mindset and grow your business with confidence, you’re in for a real treat—this episode is packed with insights! [00:00] Welcome back Annabel

[04:30] The difference between self-belief and self-respect

[05:54] How to navigate fast growth with sustainability

[08:12] Overcoming the invisible walls and mindset barriers

[13:00] Rediscovering the self-belief you already have

[27:04] Habits to cultivate a strong business mindset 

Mentioned in this episode:

Capify

Grab your essential FREE guide - How to clear excess stock without damaging your brand.

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Do you have more stock than you’d like but worry that discounting might harm your brand? If so, you’re in the right place. Today, we’re diving into one of my favourite topics: stock management. If you’re sitting on extra inventory, now is the perfect time to take action. January sales are a long-standing tradition—customers expect them. So, if you’re feeling hesitant about running discounts, rest assured that this is the prime time to clear excess dead stock without compromising your brand. In this episode, I’ll share seven practical tips to help you maximise your January sale and make smart, strategic moves for your business. [02:35] Why this is the perfect time to clear out stock

[03:25] Review your five buckets of stock

[06:54] How to elevate your sales messaging

[08:01] Set your sales cadence

[12:18] Make your sale easy to understand

[13:48] Give your VIPs early acess

[14:20]  Highlight the ethical urgency to shop

Mentioned in this episode:

Capify

Grab your essential FREE guide - How to clear excess stock without damaging your brand.

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Turning a passion project into a recognized brand isn’t easy. But Jamie Watkins of Divine Savages is here to share how they did it, including how they used PR and great imagery to stand out. Divine Savages is a bold and innovative interiors brand known for its striking wallpapers and fabrics. Jamie and his husband Tom turned their side project into a thriving business that has captured the attention of prestigious names like the Natural History Museum and Heal’s. In this episode, Jamie shares their journey from humble beginnings to industry recognition. He also offers practical insights on leveraging PR, creating standout imagery, and navigating the ever-changing retail landscape. Plus, he reflects on his experience in the mastermind. [00:00] Meet Jamie Watkins 

[02:06]  What led Jamie decide to start an interior business

[07:42] The highlights of running an interior business

[10:58] How important is PR for an interior brand?

[14:36] Tips from Jamie on how brands can approach partnerships

[21:45] How they're navigating Instagram's changes

[25:14] What Jamie has learned through the mastermind

Resources:

Show Notes

The Resilient Retail Club  

Mentioned in this episode:

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Grab your essential FREE guide - How to clear excess stock without damaging your brand.

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The holiday rush is behind us, and if you’ve been busy running your business up until Christmas, you’re probably taking a well-deserved breather, pulling yourself together, and getting your sanity back. 

But before you get too comfortable, let’s take a moment to look ahead at what’s coming for 2025. In this episode, I want to talk you through what’s on the horizon for next year. 

I’ll walk you through the key shifts that will shape the retail landscape and, more importantly, what they mean for your business. We’ll explore how to navigate the upcoming changes, and I’ll share some tips on how to prepare now to stay ahead of the curve.

[00:00] What's ahead in retail for 2025

[02:49] The shift towards younger consumers

[08:13] How brands can adapt to fickle consumers

[10:42] Why considered purchasing matters

[16:09] Looking at hybrid retail: how people mix online and in-person shopping

[21:03] Integrating generative AI into your retail operations

Resources:

The Resilient Retail Club  

Catherine Erdly Forbes 

NearSt

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Grab your essential FREE guide - How to clear excess stock without damaging your brand.

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In this episode, I’m joined by paid ad specialist Aggie Meroni to discuss everything about paid advertising in 2024 and projections for 2025. Aggie, founder of White Bee Digital, shares valuable insights on Meta ads, ad trends during Black Friday, and practical tips to enhance ad performance for retailers. The discussion covers how you should measure your ad performance against buyer behavior, the importance of being strategic with which products you put money behind, the evolving Meta platform, and the surprising success of employee-generated content. Catherine and Aggie also explore future strategies for advertising, emphasizing a human touch and intentional content planning. [01:32] Meet Aggie Moroni: Paid Ad Specialist and Founder of White Bee Digital

[01:59] Black Friday Ad Insights

[05:06] 2024 Advertising Landscape

[11:44] Meta Platform Changes and Strategies

[18:43] Boosting Ad Performance: Practical Tips for Retailers

[24:53] Looking Ahead to 2025

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Learn more about Stock Doctor - https://www.resilientretailclub.com/stockdoctor/

Learn more about the Resilient Retail Club: https://www.resilientretailclub.com/membership/

Learn more about my mastermind for product business owners: https://www.resilientretailclub.com/retail-business-mentoring/ 

Mentioned in this episode:

Capify

Grab your essential FREE guide - How to clear excess stock without damaging your brand.

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In this episode of the Resilient Retail Game Plan, I dive into the impact of effective PR for retailers with Fiona Minnett, the founder of Boss Your PR. 

We discuss various types of PR such as product placement, founder profiling, and leveraging expertise, as well as strategies specifically for brick-and-mortar stores. I also provide practical tips for integrating PR into business plans for 2025. 

Fiona emphasizes that many business owners are already engaging in PR without realizing it and offers her support to help them identify their unique stories and expertise angles.

[00:07] Meet Fiona Minnett: Small Business PR Expert

[01:44] Fiona's PR Journey and Expertise

[04:14] Fiona’s Mission to Democratize PR

[08:00] Types of PR for Product Businesses

[14:50] PR Strategies for Bricks and Mortar Stores

[20:53] Getting Started with PR in 2025

[28:00] Final Tips and How to Connect with Fiona

Links:

Learn more about Stock Doctor - https://www.resilientretailclub.com/stockdoctor/ Learn more about the Resilient Retail Club: https://www.resilientretailclub.com/membership/ Learn more about my mastermind for product business owners: https://www.resilientretailclub.com/retail-business-mentoring/ 

Mentioned in this episode:

Capify

Grab your essential FREE guide - How to clear excess stock without damaging your brand.

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If you have a website but wonder why you aren’t ranking on the first page of google search results. Or if you have a local shop, but can’t seem to get your customers to find you online? Then the answer might be its time to take a look at your SEO.

In this episode, I’m joined by Amy Cook of Mango&Wild, an SEO and paid ad specialist.

We are discussing the latest trends in search engine optimization (SEO) for 2024. We explore the importance of SEO for both e-commerce and bricks-and-mortar stores, particularly focusing on local SEO strategies to boost sales and visibility.

This episode offers valuable insights for business owners looking to improve their online presence and drive more traffic to their websites.

[00:00] Why its so important for retailers to understand SEO

[00:16] Meet Amy from Mango&Wild

[02:43] The Importance of SEO in 2024

[08:49] Common SEO Mistakes to Avoid

[13:42] Understanding Local SEO

[16:32] Practical Tips for Local SEO

[19:34] How to Connect with Mango&Wild

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Learn more about Stock Doctor - https://www.resilientretailclub.com/stockdoctor/

Learn more about the Resilient Retail Club: https://www.resilientretailclub.com/membership/

Learn more about my mastermind for product business owners: https://www.resilientretailclub.com/retail-business-mentoring/

Mentioned in this episode:

Capify

Grab your essential FREE guide - How to clear excess stock without damaging your brand.

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How would it feel if you could simplify your marketing efforts? Finding the time to focus on it and actually making it happen is one of the biggest challenges that many small business owners face. And that is the challenge that the software platform Constant Contact is aiming to solve with its services. We're joined by the UK general manager for Constant Contact, Erika Robinson. She's going to be telling us about her experiences as a small business owner, what she sees as the main challenges for marketing for small businesses, and how Constant Contact can help. Learn how technology and AI can level the playing field, giving small businesses the tools to compete with larger companies. [00:00] Introduction to Marketing Challenges for Small Businesses

[00:15] Meet Erika Robinson from Constant Contact

[02:15] Erika's Journey as a Small Business Owner

[04:39] Marketing Challenges for Small Business Owners

[06:22] How Constant Contact Simplifies Marketing

[07:50] The Power of AI in Marketing

[13:49] Email Marketing and Lead Generation

[17:28] Constant Contact's UK Launch and Future Plans

[21:08] A Special Offer from Constant Contact

Links:

Learn more about Constant Contact: https://www.constantcontact.com/uk

Learn more about Stock Doctor: https://www.resilientretailclub.com/stockdoctor/

Learn more about the Resilient Retail Club: https://www.resilientretailclub.com/membership/

Learn more about my mastermind for product business owners: https://www.resilientretailclub.com/retail-business-mentoring/ 

Mentioned in this episode:

Capify

Grab your essential FREE guide - How to clear excess stock without damaging your brand.

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Have you ever felt overwhelmed by your business numbers?

Maybe it seems like there's endless amounts of information that you can get your hands on, but you don't actually know what you're supposed to be doing with it.

Maybe your cashflow has felt really tight and unmanageable and that sometimes you are just robbing Peter to pay Paul and keep moving money around the business in order to keep things above water.

If the answer to that is yes, then today's episode with Kate Tompsett from Happy and Glorious may be a familiar story.

Kate is one of the first businesses to go through my new stock doctor program, and she has been working with her stock doctor since the summer and has been kind enough to come onto the podcast to share her experiences being a business owner.

And what I'm sure is a very common situation of feeling overwhelmed and how the stock doctors service has helped her out.

If you're interested in the Stock Doctor service, then do go check out resilientretailclub.com where you can find out all of the information and book in for a chat.

[00:31] Meet Kate Tompsett from Happy and Glorious

[02:16] The Journey of Happy and Glorious

[06:34] Why did Kate start working with the Stock Doctor?

[12:37] Impact of Stock Doctor on Happy and Glorious

[18:33] How Stock Doctor has changed the way Kate thinks about her business

[21:59] What advice would Kate give to anyone else considering the Stock Doctor program?

[24:17] Future Plans and Conclusion

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Links:

Learn more about Stock Doctor

Learn more about the Resilient Retail Club

Learn more about my mastermind for product business owners

Mentioned in this episode:

Capify