Take-Away with Sam Oches

The restaurant operator who is also a social media influencer


Listen Later

In this episode of Take-Away with Sam Oches, Sam talks with Tony Scardino, aka Professor Pizza, and Megumi Robinson, the vice president of services at Belle Communication. Tony is both a restaurant operator and an influencer, having both a pizza shop in Chicago and a sizeable following on social media with his Professor Pizza moniker. Meanwhile, Megumi and Belle Communication have been NRN’s partner on the Influencer Insider series, which you can find at NRN.com and which leverage’s Belle’s Brilli platform to provide insights on tapping into influencers for your restaurant success. Tony and Megumi joined the podcast to talk about the benefits of influencer marketing but especially the unique opportunity that brands have to create their own content.

In this conversation, you’ll find out why:

  • In a cutthroat industry, content can be a differentiator
  • Influencer partnerships are a must for driving foot traffic
  • Restaurants should prioritize usefulness on social media versus chasing trends
  • Consumers are excited to go into your restaurants alongside you via social platforms
  • If you can, document your restaurant journey on social media before you open the doors
  • When it comes to social media, prepare and set yourself up for success

Check out the Influencer Insider here.

Register for CREATE, our event for emerging restaurateurs, by clicking here

Have feedback or ideas for Take-Away? Email Sam at [email protected].

...more
View all episodesView all episodes
Download on the App Store

Take-Away with Sam OchesBy Nation's Restaurant News

  • 5
  • 5
  • 5
  • 5
  • 5

5

16 ratings


More shows like Take-Away with Sam Oches

View all
Planet Money by NPR

Planet Money

30,693 Listeners

WSJ What’s News by The Wall Street Journal

WSJ What’s News

4,402 Listeners

The Sporkful by Dan Pashman

The Sporkful

3,944 Listeners

How I Built This with Guy Raz by Guy Raz | Wondery

How I Built This with Guy Raz

30,193 Listeners

The Daily by The New York Times

The Daily

113,368 Listeners

Up First from NPR by NPR

Up First from NPR

56,932 Listeners

How Leaders Lead with David Novak by David Novak

How Leaders Lead with David Novak

580 Listeners

Worklife with Adam Grant by TED

Worklife with Adam Grant

9,119 Listeners

A Deeper Dive by Restaurant Business Magazine

A Deeper Dive

72 Listeners

Extra Serving: A restaurant industry podcast by Nation's Restaurant News

Extra Serving: A restaurant industry podcast

32 Listeners

The Journal. by The Wall Street Journal & Spotify Studios

The Journal.

6,123 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,665 Listeners

SmartLess by Jason Bateman, Sean Hayes, Will Arnett

SmartLess

58,448 Listeners

Restaurant Daily by Restaurant Business Online

Restaurant Daily

29 Listeners

Restaurantology by Andrew Smith

Restaurantology

14 Listeners