In a market where pricing and equipment have become completely commoditized, agents are struggling to stand out and win deals. In this episode of the Merchant Sales Podcast, James sits down with Jeff Moskowitz, CEO of Tuzo Rewards, to explore a different approach—using rewards to shift the conversation away from price and toward value.

They break down how agents can use rewards to create better first conversations, increase engagement, and close more deals without competing on basis points. Plus, Today in Payments covers fraud trends, AI in payments, tap-to-pay adoption, and emerging innovations shaping the industry.