In the final show before the big 500 extravaganza, Joe and Robert discuss why individual creators are slowly taking over Hollywood — and whether there are opportunities for brands in this shift.

• The creator takeover: Ad Age: Why creators, not studios, will lead production by 2030

• Sports meets streaming: New Heights integration with Amazon Prime — Travis and Jason Kelce's New Heights podcast will now stream on Amazon Prime.

• Buying media properties: Why a marketing consultant bought the largest real estate trade magazine in Canada (link).

Winners and Losers:

• Winner: Kit launches location-based creators.

• Loser: Unilever gives up on Ben & Jerry's after its co-founder claims the company silenced activism.

Rants and Raves:

• Joe rants about job hugging.

• Robert rants about AI workslop.

And don't miss our special #500 episode next week.

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Get all the show notes: https://www.thisoldmarketing.com/

Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.

Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/

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This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork