One of the biggest gifts that 2020 brought us is that we are finally having real conversations about bro marketing and manipulative marketing tactics. I am so grateful that people are finally waking up to what these tactics are, how they're being used, and who is using them. It makes us better consumers and also makes sure that we are investing in programs that are really aligned with who we are and our own ethics and morals.

With that being said, I am also very, very weary. I am weary of people talking about bro marketing tactics and saying they aren't marketing with ethics and integrity. And then you take a closer look and you see that they're still relying on fear and scarcity and manufactured authority and atypical social proof to promote their programs, their services, and their products.

Being an ethical marketer is more about paying attention to what people do more than what they say. And my big concern for 2021 -- and I share this with my partner in crime over at Small Business Boss, Maggie Patterson -- is that we're going to see a lot of what is essentially “green washing” of ethical marketing. People saying that they're doing ethical marketing, but really they're still relying on the same bro marketing and manipulative tactics that they've been taught since they started their business.

And it's super easy to slap this buzzword of ethical marketing on your bio or in a headline. But ethical marketing is not a strategy. It's not a tactic. It's not something that you easily implement. It's a philosophy. It is a way of thinking about your business. So that's what we're going to talk about today on the podcast -- developing your own philosophy for ethical marketing so you know how to take a stand about what is right for you and what is wrong for you based on your own morals and principles.

Tune into the full episode to hear more: https://drmichellemazur.com/2020/12/the-rise-of-ethical-marketing-in-2021-and-what-it-means-for-your-business.html