Did you know 97% of recurring donor value occurs AFTER the first gift? 

Author and nonprofit advisor Dave Raley is here to share why the subscription economy is reshaping recurring giving and how nonprofits can shift from a transactional mindset, to building engaging donor experiences that foster long-term retention.

We get into why you need a dedicated staff focusing on recurring giving programs (one of Dave's clients saw 6-figure year-over-year growth after implementing this!), how brands like organic perfumery Ffern are creating intrigue before a purchase decision, and how to prevent involuntary donor churn from declined or expired credit cards.

From refining onboarding processes to offering “upsells” and donor-exclusive experiences, Dave provides an inspiring roadmap for maximizing the lifetime value of monthly donors!

Dave also shares details on his book launch and how you can win one of 10 free signed copies. Click here to sign up and be automatically entered to win.

Resources & Links

Connect with Dave on LinkedIn and check out his new book, The Rise of Sustainable Giving: How the Subscription Economy Is Transforming Recurring Giving and What Nonprofits Can Do to Benefit. You can also sign up for Dave’s weekly newsletter, The Wave Report to be entered to win one of TEN signed copies of his new book.

One of Dave’s favorite recurring giving experiences is from the International Justice Mission.

This show is brought to you by GivingTuesday! GivingTuesday is a global generosity movement that started in 2012 with a simple idea: a day to do good.

This year, on Tuesday, December 2, 2025, join the conversation: share your favorite nonprofit’s campaign, volunteer for a cause you care about, share an act of kindness, or encourage your audience to do the same.

Use #GivingTuesday, tag @GivingTuesday, and visit GivingTuesday.org/Participate to get involved and inspire others!

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your event? Click here!