Listen to Madrona Managing Director, Matt McIlwain, and the Founder of Placed, now CEO of Foursquare, David Shim sit down to talk about the founder journey from startup employee to startup founder.  David has consistently recognized big trends and he saw the promise of mobile phones for location data early on,  building Placed around that opportunity.  He was conservative with venture capital and  he and Matt talk about how this approach helped give the company urgency to find product market fit.  David reflects on how hard it is to give up your idea of what the product is, even when the market is telling you it’s something else,  and he gives advice to would be founders.  Placed was acquired from Snap by FourSquare in 2019 and David became the CEO of Foursquare later that year. 

www.placed.com

https://foursquare.com/