The S2G Podcast

If you’re looking for insights into developing a go-to-market strategy, this episode is for you. Chuck Templeton sits down with the team at Sentera, a company that uses remote data collection to empower growers and agribusinesses to make real-time decisions to help improve farm profitability. Sentera's CEO Brian Wenngatz and CTO Eric Taipale take us through their journey to launching Aerial WeedScout, which enables the rapid detection of weeds so farmers can reduce herbicide use and maximize equipment efficiency. To launch this product, the team had to understand how they could best use their expertise in aerial imagery and computer vision to improve farm outcomes. Chuck also talked with S2G’s Cristina Rohr about her perspective on the market opportunity for Sentera’s technology. From offering a clear and differentiated value proposition to designing an innovative business model to get the product to farmers at the right price point, there are so many aspects of this conversation that are relevant to entrepreneurs in the world of agtech and beyond.

Key Topics: 

1. Understanding Core Differentiators: Brian and Eric highlight the importance of understanding the company’s “unfair advantages” to ensure they continue to stand out from the competition and provide the best possible product to farmers.  
2. Offering a Clear Value Proposition: The team shares what they’ve learned about not only developing a product that addresses both economic and environmental challenges in modern farming but also about how to message those benefits to customers. 
3. Finding the Right Sales Channel: Sentera determined that working with ag retailers and trusted advisors would generate more traction than going directly to farmers. Strategic partnerships with leading seed, chemical, and equipment companies have been pivotal for Sentera's market penetration and scalability. 
4. Business Model Innovation: Sentera’s technology offers the opportunity for a no-upfront-cost approach, which addresses financial constraints and risk aversion among farmers, enabling easier adoption of advanced technologies.
5. Taking a Systems-Based Approach: Understanding the role their technology can play not only on farms but in the broader stakeholder ecosystem has helped Sentera build partnerships and bring together stakeholders to improve opportunities for scale.  

This content is for informational purposes only, should not be taken as legal, business, tax or investment advice, or be used to evaluate any investment or security, and is not directed at any investor or potential investor in any investment vehicle sponsored by S2G. Investing involves risk, including the risk of loss. Specific companies mentioned in this podcast are for educational purposes and should not be construed as an endorsement of any kind. S2G holds positions in the companies referenced, but this podcast is for information purposes only and is not intended to promote any such company. All views of the guests on this podcast are solely their opinions and do not reflect the opinions of S2G. Any past performance discussed is not indicative of future results. The views expressed herein are opinions based on certain assumptions and subject to change.

For more important information, please see s2ginvestments.com/disclosures.

The rapid growth of reshored manufacturing, AI data centers, industrial decarbonization technologies, and electric vehicles are driving unprecedented demand for electricity. Many of the companies with the greatest energy demands have also committed to net zero emissions targets which will require them to use renewable power sources. While the renewable energy sector has grown tremendously, developing the capacity to meet the energy demand increase will face numerous challenges. In this episode, we’re featuring a panel our S2G Summit in which Frank O’Sullivan, Managing Director of Energy at S2G spoke with Ernie Moniz, Former US Secretary of Energy and current CEO and President of the EFI Foundation, Grant van Rooyen, CEO of Tract, and Ben Pratt, President at Nova Clean Energy. They discuss the broader system needs to fully “close the loop” on clean energy spanning from generation, transmission, and interconnection, to PPA structuring, asset positioning, and beyond. 

Key Topics: 

1. Private Capital Dynamics and Clean Energy Transition: A significant gap exists between available capital and investable opportunities in the clean energy sector. Financing the "missing middle" remains a crucial challenge for translating new technologies into scaled clean energy solutions.
2. Overcoming Grid Interconnection Hurdles: The process of grid interconnection for new energy projects poses challenges, with prolonged approval wait times hindering progress. Panelists discuss the need for robust expansion and optimization of physical grid infrastructure to efficiently meet the escalating demand for renewable energy sources.
3. Strategic Data Center Development: Panelists make the case that we can’t just put data centers anywhere. Strategic location choices near skilled labor pools and existing infrastructure are essential for successful data center establishment due to their scale and complex demands. 
4. Navigating the Regulatory Landscape in Energy Markets: Ongoing discourse revolves around the efficacy of regulated versus competitive energy markets in supporting the energy transition journey. Panelists discuss the merits of each system.
5. Fostering Long-Term Collaboration for Clean Energy: The panelists discuss that long-term planning spanning a decade or more is essential for utilities and developers to effectively manage the surging demand for clean energy sources. Collaborative efforts involving project stakeholders and utilities are key to building trust and aligning proposals with regulatory frameworks for sustainable energy advancements.

Resources:
Video: Frank O'Sullivan and Bala Nagarajan on the Missing Middle
Missing middle paper
Tract
Nova Clean Energy
EFI Foundation

This content is for informational purposes only, should not be taken as legal, business, tax or investment advice, or be used to evaluate any investment or security, and is not directed at any investor or potential investor in any investment vehicle sponsored by S2G. Investing involves risk, including the risk of loss. Specific companies mentioned in this podcast are for educational purposes and should not be construed as an endorsement of any kind. S2G holds positions in the companies referenced, but this podcast is for information purposes only and is not intended to promote any such company. All views of the guests on this podcast are solely their opinions and do not reflect the opinions of S2G. Any past performance discussed is not indicative of future results. The views expressed herein are opinions based on certain assumptions and subject to change.

For more important information, please see s2ginvestments.com/disclosures.

In this episode, S2G’s Managing Partner Sanjeev Krishnan and Jessica Murphy, VP of Community, delve into the key drivers of change within complex sectors like food, agriculture, oceans, and energy. They dissect the critical elements - innovation and business model innovation, community and storytelling, engaging with industry incumbents, and changing capital markets - essential for fostering sustainability and resilience in the global economy. Using conversations from this year’s S2G summit as a jumping-off point, Sanjeev and Jessica discuss the four-ingredient framework, the role each component plays, and the opportunities to bring them together to realize profound systems change. 

Key Topics:

1. Innovation and Business Model Innovation: Sanjeev stresses the need for innovation and business model innovation to combat volatility and derisk systems while challenging the assumption that these innovations can’t be deflationary. 
2. Engaging with Industry Incumbents: Collaboration with incumbents will be key to propelling innovations from emerging startups to widespread adoption of new technologies. Leveraging the resources, expertise, and credibility of industry giants can accelerate the pace of transformation and foster industry-wide change.
3. Community and Storytelling: The power of storytelling in shaping consumer behaviors and policy landscapes cannot be underestimated. Sanjeev and Jessica share insights from the S2G Summit that underscore the impact of compelling storytelling on both economic values and cultural norms, offering a pathway to drive change through impactful narratives.
4. Changing Capital Markets: Sanjeev and Jessica discuss the need to align capital markets with long-term sustainability objectives. By balancing shareholder value with stakeholder resilience, the focus shifts towards creating systems that promote stability, reduce volatility, and amplify positive environmental and social impacts, ensuring a viable future for all stakeholders involved.

This content is for informational purposes only, should not be taken as legal, business, tax or investment advice, or be used to evaluate any investment or security, and is not directed at any investor or potential investor in any investment vehicle sponsored by S2G. Investing involves risk, including the risk of loss. Specific companies mentioned in this podcast are for educational purposes and should not be construed as an endorsement of any kind. S2G holds positions in the companies referenced, but this podcast is for information purposes only and is not intended to promote any such company. All views of the guests on this podcast are solely their opinions and do not reflect the opinions of S2G. Any past performance discussed is not indicative of future results. The views expressed herein are opinions based on certain assumptions and subject to change.

For more important information, please see s2ginvestments.com/disclosures.

In this episode, we are sharing a panel on “Nutrition at the Forefront of Health” from the S2G summit. Matt Walker, Managing Director on S2G’s Food & Agriculture team,  interviewed Susan Bukata, Professor and Chair of Orthopedic Surgery at the University of California San Diego, Bill Dietz, Director of Research and Policy at the Global Food Institute at George Washington University,  and Howard Lossing, former CEO of Cambrooke Therapeutics, about the growing influence and importance of nutrition in the healthcare sector. The panelists discussed the need for more science and data-backed nutrition interventions while also emphasizing the key role that education across stakeholder groups will play in realizing widespread adoption. They draw from their remarkable and lengthy careers in the healthcare sector to provide both optimism and realism to the increasingly popular field of food and nutrition-based health solutions. 

Key Topics:

1. Integrating Nutrition and Healthcare Strategies: Aligning food and healthcare systems offers economic prospects and improved health outcomes. 
2. Taking a Data-Driven Approach to Nutrition Interventions: Robust data validation is critical for the successful adoption of nutrition-focused health solutions. However, panelists discuss how not all nutrition-based interventions may require pharma-level studies.
3. Balancing Personalized Nutrition and Population Health: Patients tend to see themselves as the medical anomoly but most people are “part of the herd” as Susan Bukata puts it, when it comes to medical issues. Our panelists discuss that while there is potential for personalized medicine to treat people as individuals, many of our greatest healthcare advancements have been in the realm of population health. 
4. Addressing Nutritional Education Gaps in Medical Training: Limited nutrition education in medical training hampers effective dietary recommendations by healthcare professionals. Overcoming this educational gap is crucial for integrating nutrition seamlessly into standard healthcare practices.
5. Collaboration for More Effective Outcomes: Government bodies, healthcare professionals, and industry stakeholders must collaborate to enhance compliance and amplify the impact of nutrition interventions. 

Resources:

Global Food Institute

Cambrooke Therapeutics

This content is for informational purposes only, should not be taken as legal, business, tax or investment advice, or be used to evaluate any investment or security, and is not directed at any investor or potential investor in any investment vehicle sponsored by S2G. Investing involves risk, including the risk of loss. Specific companies mentioned in this podcast are for educational purposes and should not be construed as an endorsement of any kind. S2G holds positions in the companies referenced, but this podcast is for information purposes only and is not intended to promote any such company. All views of the guests on this podcast are solely their opinions and do not reflect the opinions of S2G. Any past performance discussed is not indicative of future results. The views expressed herein are opinions based on certain assumptions and subject to change.

For more important information, please see s2ginvestments.com/disclosures.

In this episode, we’re exploring the pivotal role of data to not only protect our ocean but to better leverage its immense potential to foster climate resilience and drive a sustainable marine economy. At the S2G Summit, Larsen Mettler, Oceans Managing Director at S2G, led a panel with Kimberly Mathisen, CEO at Hub Ocean, Justin Manley, Senior Advisor at OceanKind, and Zack Baize, Program Manager at NOAA’s Ocean-Based Climate Resilience Accelerator. The panelists discuss the opportunity to scale data collection technologies, develop new ownership frameworks, and integrate diverse data streams. As we continue to gather more ocean data than ever before, it will take great creativity and collaboration to figure out how to harness it effectively. This conversation offers valuable perspectives for anyone navigating the ocean intelligence and investment landscape. 

Key Topics:

1. Unlocking Ocean Data's Potential: With a vast portion of the ocean still unexplored, leveraging comprehensive ocean data is key to advancing climate predictions, optimizing marine resource management, and enhancing global trade efficiencies. 
2. Technological Innovations Reshaping Data Collection: Technological advancements like low-cost sensors, autonomous vehicles, and satellite imaging are revolutionizing ocean data collection. These innovations are not only reducing costs but also increasing the accessibility of real-time data crucial for informed decision-making in marine environments. 
3. Growing Demand for Different Types of Data: Increasing interest in technologies such as marine carbon dioxide removal, biodiversity monitoring, and blue biotechnology is driving the demand for different kinds of ocean data. 
4. Breaking Down Data Silos: From tax credits to data buys and awarding bids to projects that incorporate data sharing, the discussion explores the opportunities to incentivize and foster data sharing among private entities
5. Data Integration Challenges and Solutions: The conversation covers the complexities surrounding the integration of diverse data types, from physical samples to electronic measurements. Initiatives like Hub Ocean aim to standardize and aggregate varied data sources, enabling easier access and utilization for scientific and commercial applications. 

Resources:

Hub Ocean
Ocean Kind
NOAA Ocean-Based Climate Resilience Accelerator

This content is for informational purposes only, should not be taken as legal, business, tax or investment advice, or be used to evaluate any investment or security, and is not directed at any investor or potential investor in any investment vehicle sponsored by S2G. Investing involves risk, including the risk of loss. Specific companies mentioned in this podcast are for educational purposes and should not be construed as an endorsement of any kind. S2G holds positions in the companies referenced, but this podcast is for information purposes only and is not intended to promote any such company. All views of the guests on this podcast are solely their opinions and do not reflect the opinions of S2G. Any past performance discussed is not indicative of future results. The views expressed herein are opinions based on certain assumptions and subject to change.

For more important information, please see s2ginvestments.com/disclosures.

In this episode we are sharing a panel from the S2G summit moderated by Kate Danaher, Oceans Managing Director at S2G. Jason Giffen from the Port of San Diego, Ingrid Irigoyen from the Aspen Institute, and David Millar of Fugro discuss the current efforts underway to decarbonize the industry and what it will ultimately take to get us there. Solutions discussed range from green methanol to electrification and innovative business models. The panelists also share their perspectives on current and future decarbonization drivers, from regulations to corporate responsibility, market demand, and first-mover action. It’s a fascinating conversation about how collaborative endeavors and visionary solutions are working to decarbonize an extremely complex and behind-the-scenes industry. 

Key Topics:

1. The Importance of Maritime Decarbonization: Responsible for three percent of greenhouse gas emissions, the maritime industry has a major role to play in the global decarbonization effort. 
2. Regulatory Evolution and Market Response: The maritime industry faces dual pressures from evolving regulatory standards and market dynamics, propelling a shift towards decarbonization.
3. Innovative Business Models Driving Transformation: Innovative business models like the Zero Emission Maritime Buyers Alliance are fostering market demand for zero-emission shipping which will enable the rest of the supply chain to transition confidently.
4. Near and Longer-Term Innovation: While e-fuels are highly anticipated, they will take time to scale. Other green fuel choices, such as methanol, and other types of technologies, such as port electrification, can provide more immediate decarbonization solutions. 
5. Collaboration for Collective Impact: The intricate nature of maritime decarbonization necessitates a collaborative ecosystem involving diverse stakeholders—from ship owners to regulators and local communities. Effective community engagement is necessary to propel the adoption of technologies and encourage infrastructural shifts.
   
   Resources:

Port of San Diego

Fugro

Zero Emission Maritime Buyers Alliance

This content is for informational purposes only, should not be taken as legal, business, tax or investment advice, or be used to evaluate any investment or security, and is not directed at any investor or potential investor in any investment vehicle sponsored by S2G. Investing involves risk, including the risk of loss. Specific companies mentioned in this podcast are for educational purposes and should not be construed as an endorsement of any kind. S2G holds positions in the companies referenced, but this podcast is for information purposes only and is not intended to promote any such company. All views of the guests on this podcast are solely their opinions and do not reflect the opinions of S2G. Any past performance discussed is not indicative of future results. The views expressed herein are opinions based on certain assumptions and subject to change.

For more important information, please see s2ginvestments.com/disclosures.

In this episode, Chuck Templeton sits down with Jason Wellcome and Mike Bruno, advisors at Play Bigger, to discuss the methodology behind category design. The discussion unpacks how companies can shift their thinking from making better products to forging entirely new market categories, drawing on illustrative examples like Qualtrics' evolution from survey tools to an experience management platform. Jason and Mike delve into the strategies that enable businesses to identify unique problems, achieve "Category King" status, and ultimately drive unprecedented growth and market leadership. This episode offers valuable perspectives for investors and entrepreneurs keen on leveraging category design to secure a competitive edge.

Key Topics:

1. Problem Identification: The Play Bigger team emphasizes the importance of pinpointing unique, high-impact problems that consumers often overlook. This critical step lays the foundation for creating a new market category, setting leaders apart from competitors focused merely on iterative improvements.
2. Creating a Category Blueprint: Establishing a new category necessitates a detailed blueprint that ensures both customers and competitors grasp the full scope and transformative potential of the new category, fostering wider market adoption.
3. The Advantages  of Category Leadership: Leading a new market category offers substantial economic benefits, with "Category Kings" capturing up to 76% of the category's total value. 
4. Inventing a Taxonomy: Effective category design involves crafting a distinct language and taxonomy. This effort not only differentiates the new category but also educates the market. 
5. Iterative Validation and Organizational Alignment: The journey of category design is iterative, requiring ongoing validation and alignment within the organization. By engaging leadership and synchronizing efforts across all departments, companies can ensure cohesive execution and maximize their chances of achieving market success.

Resources:

Play Bigger 

This content is for informational purposes only, should not be taken as legal, business, tax or investment advice, or be used to evaluate any investment or security, and is not directed at any investor or potential investor in any investment vehicle sponsored by S2G. Investing involves risk, including the risk of loss. Specific companies mentioned in this podcast are for educational purposes and should not be construed as an endorsement of any kind. S2G holds positions in the companies referenced, but this podcast is for information purposes only and is not intended to promote any such company. All views of the guests on this podcast are solely their opinions and do not reflect the opinions of S2G. Any past performance discussed is not indicative of future results. The views expressed herein are opinions based on certain assumptions and subject to change.

For more important information, please see s2ginvestments.com/disclosures.

In this episode, Rishad Tobaccowala, former Chief Growth Officer at Publicis Groupe, and current author, speaker, advisor, and host of the What Next? podcast, offers an incisive look into the evolving nexus of technology and human capital shaping the future of work. Rishad discusses the critical importance of rethinking workplace design and integrating new technologies into workflows to drive growth. He also provides actionable strategies to leverage advancements in AI and enhance employee engagement to ensure companies remain competitive in the face of tomorrow’s challenges. This episode is a must-listen for leaders seeking to scale their companies effectively while navigating the dynamic shifts in work environments and trends.

Key Topics:

1. The Major Shifts in Work Motivators: Rishad explains how we went from looking for money, fame, and power out of our jobs, to desiring purpose, values, and connections and then eventually freedom, story, and growth. 
2. Trends Shaping the Future of Work: Rishad explores the trends that leaders must keep top of mind to ensure their companies are prepared for a rapidly evolving future. These include changing demographics, power shifts, mind shifts, and technological shifts.
3. Cultivating a Culture of Change and Innovation: According to Rishad, the strategic importance of fostering an environment conducive to change and innovation cannot be overstated. For investors and entrepreneurs, embedding this type of culture within their startups or established enterprises is key to navigating future uncertainties.
4.  Leveraging AI as a Catalyst for Comprehensive Engagement: AI's role transcends operational efficiencies, emerging as a crucial catalyst for enriching employee engagement. Rishad advocates for greater integration of AI to foster an environment of heightened productivity and employee satisfaction.
5. Adaptive Leadership for Resilient Workplaces: Throughout the conversation, Rishad encourages leaders to remain agile and forward-looking amidst rapid changes in work environments. By thinking critically about workplace design, employee engagement, and technological integration, leaders can forge paths that not only adapt to but anticipate future trends.

Resources:

What Next with Rishad Tobaccowala

Restoring the Soul of Business: Staying Human in the Age of Data

Rishad’s substack

This content is for informational purposes only, should not be taken as legal, business, tax or investment advice, or be used to evaluate any investment or security, and is not directed at any investor or potential investor in any investment vehicle sponsored by S2G. Investing involves risk, including the risk of loss. Specific companies mentioned in this podcast are for educational purposes and should not be construed as an endorsement of any kind. S2G holds positions in the companies referenced, but this podcast is for information purposes only and is not intended to promote any such company. All views of the guests on this podcast are solely their opinions and do not reflect the opinions of S2G. Any past performance discussed is not indicative of future results. The views expressed herein are opinions based on certain assumptions and subject to change.

For more important information, please see s2ginvestments.com/disclosures.

In this episode, Chuck Templeton is joined by Nikhil Arora and Alejandro Velez, co-founders of Back to the Roots, a company that's redefining what it means to be a home gardener. Starting from an unconventional college experiment using coffee grounds to grow mushrooms, their venture has grown into the only end-to-end organic gardening brand, helping to ignite a new generation of sustainability-minded gardeners who are looking for a more rooted relationship with their food.  The duo discusses the significance of deep customer understanding, the art of pivoting in response to challenges, and the non-negotiable commitment to sustainability and transparency that has defined their brand. This discussion offers a realistic look at building a mission-driven business, the challenges encountered, and the perseverance required to stay true to one's values in the competitive retail landscape.

Key Topics:

1. Sustainable Innovation as a Market Differentiator: Back to the Roots exemplifies how sustainability can be a viable market strategy that resonates deeply with consumers. Their commitment to peat-free soil and packaging from 100% post-consumer recycled plastic not only sets new industry standards but also appeals to a new generation of gardeners, showcasing the potential for similar innovation-driven growth across various sectors.
2. Compounding Relationships Fuel Growth: The episode highlights how the strategic nurturing of relationships—with suppliers, retailers, and team members—can serve as a catalyst for rapid growth and market penetration.
3. The Power of Simplified Consumer Offerings: By focusing on simplicity in their product line, Back to the Roots has successfully created an end-to-end gardening solution that removes barriers to entry for new gardeners. This lesson in product development stresses the value of consumer-centric design and simplification in fostering user engagement and loyalty.
4. Navigating Entrepreneurial Challenges with a Strong Foundational Partnership: The enduring co-founder relationship at the heart of Back to the Roots provides a blueprint for entrepreneurial resilience. A shared vision and complementary skill sets are critical when facing challenges, making strategic pivots, and achieving sustained profitability.
5. Aligning Business Goals with Broader Missions: Staying true to their North Star has enabled Back to the Roots to weather challenges and continuously adapt to get to where they are today. A clear and compelling mission can guide decision-making, inspire innovation, and attract like-minded customers and partners.

Resources:

Where to find Back to the Roots products and seed packets

Back to the Roots on How I Built This with Guy Roz

This content is for informational purposes only, should not be taken as legal, business, tax or investment advice, or be used to evaluate any investment or security, and is not directed at any investor or potential investor in any investment vehicle sponsored by S2G. Investing involves risk, including the risk of loss. Specific companies mentioned in this podcast are for educational purposes and should not be construed as an endorsement of any kind. S2G holds positions in the companies referenced, but this podcast is for information purposes only and is not intended to promote any such company. All views of the guests on this podcast are solely their opinions and do not reflect the opinions of S2G. Any past performance discussed is not indicative of future results. The views expressed herein are opinions based on certain assumptions and subject to change.

For more important information, please see s2ginvestments.com/disclosures.

In this episode, Sanjeev Krishnan, co-founder and managing partner of S2G Ventures, takes us through his career path from investing in telecom in emerging markets to building out a life sciences investment group at the IFC, the early days of energy environmental investing, his decision to hone in on food and agriculture, and finally to his journey with S2G. Sanjeev shares learnings critical for anyone investing or innovating in tough tech sectors, including his framework for using capital markets to transform industries, his approach to systems thinking, and his perspectives on the power of specialization and the importance of bringing value beyond capital. From his wealth of experiences to the Sanjeevisms that have permeated our vernacular, Sanjeev has been a spirited and thoughtful leader since day one at S2G, and we are excited to share this conversation with you.

Key Topics:

1. Specialization: Sanjeev underscores his belief in the importance of industry specialization. By deeply understanding the nuances of a specific sector, he believes investors and entrepreneurs can uncover unique opportunities for innovation and growth. 
2. Innovative Business Models: Sanjeev shares examples from his past that illustrate how rethinking traditional ways of doing business can lead to profitable ventures that also contribute positively to people's lives and the planet. 
3. Capital Markets: Sanjeev advocates for a capital market system tailored to the unique financial needs of sectors undergoing significant changes. 
4. Consumer Demand: The rising influence of Millennials and Gen Z consumers, who prioritize sustainability and social impact, creates a growing demand for aligned products and services. Sanjeev discusses his perspective that aligning company values with those of conscious consumers can drive substantial market growth.
5. Systems Thinking: Sanjeev discusses how the interconnectedness of various sectors presents unique challenges and opportunities for innovation. Systems thinking, which focuses on the 'seams' between sectors, encourages a holistic view of industries, where understanding the broader ecosystem and leveraging partnerships can lead to groundbreaking solutions. 

This content is for informational purposes only, should not be taken as legal, business, tax or investment advice, or be used to evaluate any investment or security, and is not directed at any investor or potential investor in any investment vehicle sponsored by S2G. Investing involves risk, including the risk of loss. Specific companies mentioned in this podcast are for educational purposes and should not be construed as an endorsement of any kind. S2G holds positions in the companies referenced, but this podcast is for information purposes only and is not intended to promote any such company. All views of the guests on this podcast are solely their opinions and do not reflect the opinions of S2G. Any past performance discussed is not indicative of future results. The views expressed herein are opinions based on certain assumptions and subject to change.

For more important information, please see s2ginvestments.com/disclosures.