John Elmer, CEO of Bayard Bradford, leads with a sales-first approach to their marketing services. John teaches us why helping clients build the system to store, manage, and close sales opportunities is so important before driving marketing leads—and how you can help improve clients’ ROI metrics with a sales-first approach.

The Sales First Approach to Marketing

Owning the Outcome is a podcast about the bold bets, hard lessons, and breakthrough moments that define success in the HubSpot ecosystem. Hosted by Sarah McDevitt, HubSpot’s Sr. Director of Partner Strategy, each episode dives into real conversations with the leaders rewriting the rules in an AI-first world—and owning their share of a $30B opportunity along the way.

Share The Sales First Approach to Marketing

Sign up to save your podcasts

The Sales First Approach to Marketing

The Sales First Approach to Marketing

More shows like Owning the Outcome

The Growth Show

My First Million

Listen & Grow - Der Business-Podcast für Marketing, Vertrieb, Service & CRM

Unconventional Business

The Shake Up

The Hustle Daily Show

Marketing Against The Grain

Another Bite - A Shark Tank Rewatch Podcast

The Science of Scaling

Good Morning Ecosystem

The Next Wave - AI and The Future of Technology