In this episode of the Sales Hacker Podcast, we have Veronika Riederle, Co-Founder & CEO at Demodesk, a customer meeting platform company she launched in 2018 that’s bringing in seven figures with a global hybrid remote team. Join us for a stunning conversation about why now is the perfect time to found a company and create a new category.
What You’ll Learn


What’s surprising about starting a company today
The virtual meeting space has barely begun to evolve
Articulating your product in a way that creates a category
How to differentiate in a crowded environment


Show Agenda and Timestamps


About Veronika Riederle & Demodesk [2:20]
What’s surprising about founding a company today [8:25]
Why we should disrupt human communication [13:08]
Differentiating your company in a competitive environment [15:30]
Making gender in leadership a less controversial topic [22:45]
Paying it forward [24:50]
Sam’s Corner [27:30]

Friday Fundamentals 150: Gianna Scorsone

Friday Fundamentals 150: Gianna Scorsone

In this episode of the Sales Hacker Podcast, we have Gianna Scorsone, GM/Head of North America at Aircall, where she lives out her dream to scale the channel program and to empower diverse employees and leaders. Join us for a rich conversation about answering to your employees and hearing their need for flexible return-to-work options.What You’ll LearnServant leadership means listening to your peopleCulture changes with every person who joins the teamHow to provide compete return-to-work flexibilityRevising policies to support mental healthShow Agenda and TimestampsAbout Gianna Scorsone & Aircall [2:00]Gianna’s origin story in sales [4:50]How Aircall tackles the return to work [11:15]Supporting mental health with flexible policies [16:40]Building a culture that drives business outcomes [20:30]Paying it forward [24:20]Sam’s Corner [27:30]

In this episode of the Sales Hacker Podcast, we have Gianna Scorsone, GM/Head of North America at Aircall, where she lives out her dream to scale the channel program and to empower diverse employees and leaders. Join us for a rich conversation about answering to your employees and hearing their need for flexible return-to-work options.
What You’ll Learn


Servant leadership means listening to your people
Culture changes with every person who joins the team
How to provide compete return-to-work flexibility
Revising policies to support mental health


Show Agenda and Timestamps


About Gianna Scorsone & Aircall [2:00]
Gianna’s origin story in sales [4:50]
How Aircall tackles the return to work [11:15]
Supporting mental health with flexible policies [16:40]
Building a culture that drives business outcomes [20:30]
Paying it forward [24:20]
Sam’s Corner [27:30]

Friday Fundamentals 149: Appy Choudhary

Friday Fundamentals 149: Appy Choudhary

In this episode of the Sales Hacker Podcast, we have Appy Choudhary, Head of Sales Development at Blend, where he has built and leads AE and SDR teams as a sales leader with nearly 15 years of experience. Join us for an authentic conversation about applying sales leadership to building SDR teams — and the role of personalization in generating opportunities.What You’ll LearnPersonalization makes a difference in prospect responseVideo mail and messaging is a huge personalization aidThe SDR role is all about learning and being coachableHiring people early to tech sales is ultra rewardingShow Agenda and TimestampsAbout Appy Choudhary & Blend [1:50]A sales leader’s hiring process [6:02]Using personalization and creativity to drive responses [9:05]The unexpected in sales leadership [13:30]Advice about generating opportunities [19:30]Paying it forward [20:53]Sam’s Corner [22:17]

In this episode of the Sales Hacker Podcast, we have Appy Choudhary, Head of Sales Development at Blend, where he has built and leads AE and SDR teams as a sales leader with nearly 15 years of experience. Join us for an authentic conversation about applying sales leadership to building SDR teams — and the role of personalization in generating opportunities.
What You’ll Learn


Personalization makes a difference in prospect response
Video mail and messaging is a huge personalization aid
The SDR role is all about learning and being coachable
Hiring people early to tech sales is ultra rewarding


Show Agenda and Timestamps


About Appy Choudhary & Blend [1:50]
A sales leader’s hiring process [6:02]
Using personalization and creativity to drive responses [9:05]
The unexpected in sales leadership [13:30]
Advice about generating opportunities [19:30]
Paying it forward [20:53]
Sam’s Corner [22:17]

Friday Fundamentals 148: Kerry Hudson