In this episode of the Sales Hacker Podcast, we have Moeed Amin , Founder and CEO at Proverbial Door and expert on the neuroscience of trust and decision-making. Join us for a great conversation about how buyers choose sellers, building (or breaking) trust, and common psychological mistakes sellers make.
What You’ll Learn
- Why sales is about trustworthiness
- Why Moeed says cold calls are horsesh*t
- Integrating your personal and work life to increase transparency
- Common ways that sellers fail to build trust
Show Agenda and Timestamps
- About Moeed Amin & Proverbial Door [2:40]
- What neuroscience teaches about buyer decisions [11:17]
- Ways to establish trust with customers [14:39]
- Why you should audit your personal life for trustworthiness [21:45]
- Common mistakes sellers make that break trust [25:00]
- Sam’s Corner [31:55]

Fundamental Fridays 140: Ajit Ghumar

Fundamental Fridays 140: Ajit Ghumar

In this episode of the Sales Hacker Podcast, we have Ajit Ghuman , Head of Product Marketing at Narvar and author of Price To Scale . Join us for a conversation about Ajit’s pricing philosophy, the effect that price has on customer satisfaction, and why the truth is better than feeling good.What You’ll Learn - The role of product marketing, perfectly summarized- Why pricing is too often an afterthought- How to make pricing decisions upstream- The importance of truth tellingShow Agenda and Timestamps- About Ajit Ghuman & Narvar [3:40]- The role of product marketing [5:30]- A pricing philosophy that works [8:55]- The relationship between price & customer satisfaction [14:15]- Why truth trumps feeling good [22:28]- Paying it forward: shout-outs [27:16]- Sam’s Corner [29:40]

In this episode of the Sales Hacker Podcast, we have Ajit Ghuman , Head of Product Marketing at Narvar and author of Price To Scale . Join us for a conversation about Ajit’s pricing philosophy, the effect that price has on customer satisfaction, and why the truth is better than feeling good.
What You’ll Learn
- The role of product marketing, perfectly summarized
- Why pricing is too often an afterthought
- How to make pricing decisions upstream
- The importance of truth telling
Show Agenda and Timestamps
- About Ajit Ghuman & Narvar [3:40]
- The role of product marketing [5:30]
- A pricing philosophy that works [8:55]
- The relationship between price & customer satisfaction [14:15]
- Why truth trumps feeling good [22:28]
- Paying it forward: shout-outs [27:16]
- Sam’s Corner [29:40]

Friday Fundamentals 139: Jean Ayoub

Friday Fundamentals 139: Jean Ayoub

In this episode of the Sales Hacker Podcast, we have Jean Ayoub, Secretary General and CEO at International Social Service (ISS), a nonprofit organization that specializes in complex cross-border case management to protect migrant children. Join us for a convicting conversation about some of the challenges facing workers who reunite children with families and how sales plays into their success.What You’ll Learn What ISS is and the work it doesChallenges that advocates for migrant children faceHow Jean came to work with nonprofitsFundraising, financing, sales skills, and advocacy awarenessShow Agenda and TimestampsAbout Jean Ayoub & ISS [4:50]Challenges facing advocates for migrant children [10:14]Jean’s love for nonprofits [13:28]Migratory patterns and causes for separation [15:48]How sales is present in nonprofits [19:45]Sam’s Corner [26:03]

In this episode of the Sales Hacker Podcast, we have Jean Ayoub, Secretary General and CEO at International Social Service (ISS), a nonprofit organization that specializes in complex cross-border case management to protect migrant children. Join us for a convicting conversation about some of the challenges facing workers who reunite children with families and how sales plays into their success.
What You’ll Learn

What ISS is and the work it does
Challenges that advocates for migrant children face
How Jean came to work with nonprofits
Fundraising, financing, sales skills, and advocacy awareness

Show Agenda and Timestamps

About Jean Ayoub & ISS [4:50]
Challenges facing advocates for migrant children [10:14]
Jean’s love for nonprofits [13:28]
Migratory patterns and causes for separation [15:48]
How sales is present in nonprofits [19:45]
Sam’s Corner [26:03]

Friday Fundamentals 138: Tom Stern