In this special two-part episode, we've got Jen Spencer with us. Jen is the new CEO of SmartBug Media, and is joining us to share her journey to becoming the CEO and how she is leading the organization. Join us for a raw conversation about leadership, organizational alignment, and how the marketing landscape is continually evolving.
What You’ll Learn
How Jen became the CEO of SmartBug Media
The balance of keeping things the way they are with instituting new direction
What marketing tactics are and aren’t working anymore 


Show Agenda and Timestamps
About Jen’s journey to CEO [2:45]
What it’s like being a CEO [06:52]
Organizational realignment [11:21]
Strategies for talent acquisition, retention, and inclusivity [14:50]
New marketing innovations [19:14]
Sam’s Corner [23:31]

Friday Fundamentals 170: Kathleen Booth

Friday Fundamentals 170: Kathleen Booth

In this episode, we've got Kathleen Booth with us. Kathleen is SVP of Marketing at Tradeswell, where she's on a mission to empower a new generation of digital-first marketplace brands. Join us for a great conversation about marketing and why you should be marketing to people who aren’t in the market at all, yet.What You’ll LearnHow Kathleen grew a newsletter to 30,000 subscribersHow to turn your marketing department into a revenue generatorHow to keep key stakeholders excited about your long-term content strategyWhy performance marketing isn’t effectiveShow Agenda and TimestampsAbout Tradeswell and Kathleen [3:34]Turning a marketing department into a revenue generator [15:44]Keeping key stakeholders excited about a long-term content strategy [21:34]Performance marketing isn’t effective [25:19]Paying it forward [27:29]Sam’s Corner [29:25]

In this episode, we've got Kathleen Booth with us. Kathleen is SVP of Marketing at Tradeswell, where she's on a mission to empower a new generation of digital-first marketplace brands. Join us for a great conversation about marketing and why you should be marketing to people who aren’t in the market at all, yet.
What You’ll Learn
How Kathleen grew a newsletter to 30,000 subscribers
How to turn your marketing department into a revenue generator
How to keep key stakeholders excited about your long-term content strategy
Why performance marketing isn’t effective


Show Agenda and Timestamps
About Tradeswell and Kathleen [3:34]
Turning a marketing department into a revenue generator [15:44]
Keeping key stakeholders excited about a long-term content strategy [21:34]
Performance marketing isn’t effective [25:19]
Paying it forward [27:29]
Sam’s Corner [29:25]

Friday Fundamentals 169: Shruti Kapoor

Friday Fundamentals 169: Shruti Kapoor

In this episode, we've got Shruti Kapoor with us. Shruti is the Co-founder and CEO of Wingman, a company that helps salespeople make better decisions by bringing intelligence into both the conversations in real time and into the overall aggregation of data, so that people can close more deals. Join us for a deep conversation about the lessons Shruti has learned as she has built Wingman from the ground up.What You’ll LearnKey tips for starting a new companyThe difference between creators and sellersThe importance of self-awareness and honesty for foundersWhy data and activity metrics aren’t enough  Show Agenda and TimestampsAbout Shruti Kapoor and Wingman [4:58]The keys to a successful startup [13:16]The difference between creators and sellers [15:31]Observations about selling to salespeople [17:56]The importance of self-awareness and honesty for founders [20:44]Paying it forward [22:02]Sam’s Corner [23:26]

In this episode, we've got Shruti Kapoor with us. Shruti is the Co-founder and CEO of Wingman, a company that helps salespeople make better decisions by bringing intelligence into both the conversations in real time and into the overall aggregation of data, so that people can close more deals. Join us for a deep conversation about the lessons Shruti has learned as she has built Wingman from the ground up.
What You’ll Learn
Key tips for starting a new company
The difference between creators and sellers
The importance of self-awareness and honesty for founders
Why data and activity metrics aren’t enough  


Show Agenda and Timestamps
About Shruti Kapoor and Wingman [4:58]
The keys to a successful startup [13:16]
The difference between creators and sellers [15:31]
Observations about selling to salespeople [17:56]
The importance of self-awareness and honesty for founders [20:44]
Paying it forward [22:02]
Sam’s Corner [23:26]

Friday Fundamentals 168: Auseh Brritt