Strength and conditioning coaching in high-performance sport isn’t what most people think.

In this episode, we break down coaching careers, burnout, player welfare, and what it really takes to survive in professional sport.

This conversation is for coaches who feel stuck, frustrated, or conflicted inside the system — and want a better way forward.

We cover:

• The reality of strength and conditioning careers in pro sport

• Why many great coaches leave professional environments

• Military rehab lessons that actually transfer to sport

• Burnout, identity, and long-term coaching sustainability

• Why systems matter more than exercises

• How to build a coaching career without compromising values

This is a coach-to-coach conversation about truth, longevity, and doing work that actually matters.

⸻

Timestamps

00:00 – Old-school rugby culture & growing up in sport

03:30 – Dental health, sleep, caffeine, and performance

07:45 – Military background and early physical training

12:00 – Becoming a physical training instructor

16:30 – Rehab, overtraining, and broken systems

20:30 – Alcohol culture in sport & coaching identity

24:45 – Why toughness is misunderstood in training

29:00 – UKSCA, assessments, and real-world coaching

33:00 – Why many coaches leave pro sport

38:30 – Systems, frameworks, and thinking under pressure

44:00 – Identity, leadership, and being “the one”

49:30 – Building a parallel income as a coach

53:30 – What high performance really means

57:00 – Advice for younger coaches

58:40 – Where to connect with Andy

⸻

Links

Field Speed Toolkit

https://speedbysportland.com/tool-kit-page

The Sports Speed System Book

https://www.speedbysportland.com/sportsspeedsystembook

Legacy Mastermind

https://www.speedbysportland.com/legacy-mastermind-new

7-Day Free Trial – Sports Speed App

https://sbs.programs.app/

Main Website

https://www.speedbysportland.com

Why do pro footballers work with coaches outside their club… and what are they actually paying for?

In this episode, we unpack how remote performance coaching works in the real world: trust, individualisation, load management, and the data that actually drives decisions.

If you’ve ever wondered how coaches support players across different clubs, countries, and fixture schedules, this is the behind-the-scenes conversation.

In this episode, we cover:

• Sam Peyps’ path from business degree to Crystal Palace (and the realities inside a club)

• Why players seek support outside the club environment

• The difference between a “programme” and a proper “offering”

• How remote coaches use GPS, sleep, HRV, and screening data to guide decisions

• Why congested fixtures change everything (and why “hero off-seasons” backfire)

• The biggest mistake clubs make: generic work that ignores individual needs

This is a real conversation about the modern performance landscape: pro football, remote coaching, data, trust, and what it takes to keep players progressing without breaking.

⸻

Timestamps

00:00 Quick intro and why we’re diving straight in

00:25 Sam Peeps’ background: business degree to S&C

01:16 Early PT work and first connections with pro football

02:06 How he got into Crystal Palace (2016)

02:59 Leadership styles inside a pro club: Pulis vs Allardyce

05:14 Why he left the club environment and moved toward agency work

06:25 The foresight problem: building a career that actually works long-term

07:52 The “pro athlete dream” and why many coaches enter performance sport

11:23 The outside support question: why football is different

12:16 How the remote coaching network actually grows

14:17 Why players work with you outside the club

15:01 The real reason: individualisation, flexibility, and decision-making

15:31 A practical example: why generic sessions fail players

16:30 What coaches need to hear about negligence and load management

18:50 What platform are you using and how do you monitor players?

19:10 Using wearables: Whoop, sleep, HRV, GPS integration

20:05 Introducing the Lumen platform (and why it matters)

20:35 The truth about wellness reporting and athlete honesty

21:16 Monitoring fails without trust: hydration and compliance stories

23:13 The trust layer: why wearables change the game

24:13 Working internationally and building a team around the offering

26:18 The off-season reality in football: timeframes, minutes, and expectations

29:20 Why “hero off-seasons” don’t work

31:11 The real goal: preparing players to tolerate pre-season demands

33:14 Rugby vs football: physical toll and training culture

36:19 What Sam Peeps is spotting across clubs (working with multiple environments)

38:11 Post-game screening and how decisions are made remotely

39:01 Workflow and touchpoints with players

41:44 Where the business is going: scaling, team growth, and a new app idea

42:26 Automating schedules around fixtures (the biggest scalability problem)

43:29 How to connect with Sam Peeps + closing thoughts

⸻

Links

Field Speed Toolkit

https://speedbysportland.com/tool-kit-page

The Sports Speed System Book

https://www.speedbysportland.com/sportsspeedsystembook

The Best Coach Education Platform There Is

https://www.speedbysportland.com/legacy-mastermind-new

7 Day Free Trial – Sports Speed App

https://sbs.programs.app/

Main Website

https://www.speedbysportland.com

Welcome back to the Sam Portland Podcast, where we go beyond surface-level programming and break down how speed is actually developed.

In this episode, we build on last week’s discussion around adaptation and intensity and introduce a critical (and often misunderstood) concept:

Conjugate Sequencing.

Most coaches struggle with one core problem:

👉 How do you progress intensity without destroying athletes or stalling adaptation?

This episode explains how to structure extensive and intensive training methods, layer different loading strategies, and apply former Soviet concepts (Verkhoshansky) to modern speed training.

You’ll learn:

• Why most training stays stuck in the “general” zone

• How conjugate sequencing solves the intensity problem

• Extensive vs intensive speed methods (clearly explained)

• How to progress acceleration without killing max velocity

• Why heavy resisted work must replace—not add to—earlier methods

• How to structure 6–9 week speed blocks using the law of accommodation

• Why speed itself is the metric that defines intensity

If you coach speed for team sports and want clarity, structure, and real transfer, this session will change how you plan training.

⸻

⏱️ Timestamps

0:00 – Intro & lesson overview

0:10 – Why intensity progression confuses most coaches

0:32 – The danger of living in “general” training

1:16 – Introducing conjugate sequencing

1:33 – Soviet training origins and Verkhoshansky’s influence

2:11 – Why gradual intensity steps are hard to create

2:26 – Senior vs youth athlete intensity strategies

3:03 – Extensive vs intensive training explained

3:49 – Speed examples: tempo vs maximal work

4:27 – Applying conjugate sequencing to acceleration

4:53 – Learn, Load, Execute in practice

5:13 – Law of accommodation and block sequencing

5:36 – A simple 9-week speed progression example

6:12 – Why heavy resisted work doesn’t equal max velocity

6:39 – Extensive wall drills and early acceleration work

7:02 – When to remove extensive work

7:19 – Heavy resisted vs light resisted acceleration

7:43 – Why speed defines intensity

8:08 – Practical weekly programming task

8:40 – Measuring progress through first-step explosiveness

8:49 – What’s coming next week

⸻

🔗 Links

📘 The Sports Speed System

https://www.speedbysportland.com/sportsspeedsystembook

⚡ Join the £9 Legacy Mastermind

https://www.speedbysportland.com/legacy-mastermind-home

Welcome back to another solo podcast where we strip away the noise and get to the truth about adaptation, intensity, and real speed development.

In today’s episode, we unpack one of the BIGGEST reasons athletes fail to get faster:

👉 Trying to engineer specific outcomes with non-specific training.

Coaches everywhere fall into the trap of:

• Over-analysing general strength work

• Over-emphasising exercises that don’t transfer

• Ignoring the Law of Accommodation

• Forgetting the principle of specificity

• And chasing “strength → power → speed” instead of “speed → power → strength”

This session will change how you program forever.

You’ll learn:

🔥 Why the upstream effect from strength → speed is massively overestimated

🔥 Why SPEED drives power and strength (not the other way around)

🔥 How to use the 21-day adaptation rule properly

🔥 Why soreness destroys continuity and speed development

🔥 How to apply specific strength for acceleration using band-loaded mechanics

🔥 The Learn → Load → Execute model for guaranteed progress

🔥 How to engineer positive adaptations without hamstring carnage

If you’re serious about developing speed in field sport athletes… this is essential viewing.

⏱️ Timestamps

0:00 – Intro

0:01 – Why coaches obsess over the wrong things

0:35 – The SNC industry’s biggest mistake

1:10 – The cost of non-specific training

1:48 – General vs specific speed

2:11 – Why upstream strength → speed adaptation is a myth

2:55 – The REAL order: Speed → Power → Strength

3:33 – How to ask better programming questions

4:00 – The Law of Accommodation (21-day rule)

4:46 – The truth about soreness and early adaptations

5:16 – Why general lifts rarely transfer

5:54 – Using specificity to create real speed adaptations

6:30 – Avoiding negative adaptation in team sports

7:05 – Why chasing strength PRs ruins in-season performance

7:43 – The importance of continuity

8:00 – How to adjust training every 14–21 days

8:40 – Applying this to acceleration (specific strength example)

9:12 – The power of the Learn → Load → Execute model

9:49 – How to load banded single-leg patterns correctly

10:30 – Why specific strength increases base strength anyway

10:57 – What’s coming in future masterclasses

🔗 Useful Links

📘 Get The Sports Speed System Book

https://www.speedbysportland.com/the-sports-speed-system

⚡ Join the Legacy Mastermind (£9/month)

https://www.speedbysportland.com/legacy-mastermind-home

🔗 Useful Links

In this episode, Sam sits down with elite speed coach and former US Army Ranger Jud Linhard for one of the most raw, insightful conversations ever recorded on speed training, coaching, coiling, athletic development and the realities of performance.

From inappropriate posters in rugby gyms to elite military preparation, biomechanics, rotational forces, coiling, speed skill development, and the truth about social media and coaching… this episode goes everywhere.

If you coach speed or want to understand what REALLY makes athletes fast, this conversation will change the way you think forever.

What Judd and Sam dive into

• Why speed is a skill, not just genetics

• The biggest misconceptions coaches have about speed

• Coiling, rotational mechanics and why linear running is not linear

• The difference between force production and force application

• Why elite sprinters don’t look like Hollywood soldiers

• The truth about deceleration and cutting mechanics

• How to train speed safely as you age

• Why resisted sprints often come before top speed work

• How social media changed Jud’s life and coaching career

• What makes content actually work in 2025

• Why athletes need to earn the right to run fast

• Why simplicity beats complexity every single time

If you’re a coach, athlete or performance nerd who cares about speed, mechanics and athletic development, this episode is loaded with insights.

⏱️ TIMESTAMPS

0:00 – The story that was NOT meant to start the podcast

1:18 – Why humour gets you destroyed in pro sport

2:08 – Welcome Jud Linhard

3:01 – Jud’s small-town upbringing and early influences

4:04 – From bodybuilding to the US Army

4:47 – Deployments, Ranger Regiment and the truth about soldier fitness

6:07 – Why most people misunderstand military preparation

7:05 – Operators, injuries and longevity

8:15 – Why Hollywood gets soldiers completely wrong

10:00 – Aerobic base and the real demands of soldiering

11:42 – Why big muscle often hurts performance

12:52 – Strength vs athleticism

14:00 – Jud’s jump into coaching and speed training

15:15 – The biggest misconceptions coaches have about speed

17:06 – Force production vs force application

18:30 – Why relaxation is a speed superpower

19:55 – Long accelerations and why they work

21:02 – How Jud evaluates athletes

22:35 – Why resisted sprints come BEFORE full-speed

23:45 – Earn the right to run fast

25:00 – How Jud trains himself as an ageing athlete

27:00 – Submax sprinting and drills for durability

29:10 – Easy speed and why submax wins

30:04 – Do athletes need to be maximally fast for team sport

31:40 – Deceleration myths and why context matters

33:45 – Cutting mechanics and injury risk

35:20 – Understanding coiling and rotation

36:40 – Why tall posture is a myth

38:15 – How speed ACTUALLY works

40:10 – Pulsers, arm swing and force

42:00 – Why upper body matters for sprinting

44:01 – Cross-pattern flows and movement sequencing

46:00 – Stability before mobility

47:45 – How social media changed Jud’s life and career

49:15 – Hooks, attention and how to post without feeling like a sellout

50:50 – Why clarity beats complexity

51:40 – Where to find Jud

52:15 – Outro

Follow Jud:

Instagram: @judlinhard

Website: search Jud Linhard

Sam’s Links:

The Sports Speed System

https://www.speedbysportland.com/sportsspeedsystembook

Legacy Coaching Group

https://www.speedbysportland.com/legacy-mastermind-home

Thanks for watching. What was the biggest insight you got from Judd today?

The bit that hit me hardest was how he explained the difference between FORCE PRODUCTION and FORCE APPLICATION.

Most coaches never separate the two — and that’s exactly why their athletes stop improving.

Drop your biggest takeaway below. I read every comment and reply personally.

If you want more episodes diving into REAL speed development, biomechanics and coaching clarity, subscribe and hit the notification bell. Big guests coming soon.

— Sam

Confused coaches create confused clients — and confused clients don’t buy.

This episode breaks down EXACTLY how to build a coaching business that is clear, scalable and flexible in the new 2025 landscape.

Strength & Conditioning has changed forever.

Gym culture has exploded, performance training is mainstream, and more S&C coaches are stepping into business, consulting, remote coaching and hybrid models than ever before.

In today’s episode, Sam reveals:

🔥 What makes a coaching offer actually sell in 2025🎯

• The 3-part structure: Goal → Structure → Accountability

• How to stop overwhelming clients with complexity

• Why cheap “headache clients” kill your business

• The new reality in pro sport — and why more coaches are leaving full-time roles

• How micro-products, PDFs, portals and memberships create stability

• Why remote coaching needs independent thinkers, not babysitting

You’ll also hear the story of Sam’s first ever online client in 2009 (before online coaching even existed), and how that simple experience spawned the offer structures he uses today for coaches, athletes and high-performance leaders.

If you’re a coach who wants more clarity, more income, and more freedom — this episode is for you.

📌 JOIN THE £9 LEGACY MASTERMIND

A low-friction community for S&C coaches who want:

• Better leadership

• Business systems

• Professional growth

• A supportive network

⏱️ Timestamps

0:00 – Confused coaches = confused clients

0:20 – The industry is changing fast (and opportunities are exploding)

0:35 – Why coaches are leaving pro sport

1:15 – Sam’s 2009 story: his first online program

2:00 – What makes an offer actually work

2:35 – The 3-part offer structure (Goal, Structure, Accountability)

3:25 – How the £9 Legacy Mastermind was built

4:10 – Why accountability drives results

4:45 – Problem-aware vs solution-aware clients

5:15 – The online coaching trap most coaches fall into

6:00 – Headache clients (avoid at all costs)

6:40 – Why remote coaching must be simple

7:15 – The truth about business gurus and “one offer”

7:55 – Why hobbyist clients won’t spend

8:20 – The hidden power of micro-programs and PDFs

9:15 – How to blend results, clarity, and client independence

10:30 – Why your check-in process is losing you time

11:30 – How to attract high-quality remote clients

12:10 – Execution > ideas (the real differentiator)

12:45 – How Sam scaled after getting fired

13:30 – Final advice: take action today

In today’s episode, Sam sits down with Dorothy Hummel, one of the most advanced human performance practitioners in the world — specialising in neurogenetics, biochemistry, neurochemistry, behaviour, and brain-body performance integration.Most coaches focus on strength, conditioning, marginal gains, recovery tools, or mental skills — but Dorothy reveals why none of it works optimally unless you understand the brain’s biochemical blueprint.This conversation will fundamentally change how you think about: • speed training • recovery • injuries (ACL, hamstrings, chronic issues) • athlete readiness • performance psychology • stress, arousal & game-day output • sleep • nutrition • interventions that actually work • and why “guesswork coaching” is outdatedIf you’ve ever wondered why two athletes do the same training and get totally different results… THIS is the missing link.Dorothy breaks down how genetics, neurochemistry, methylation, dopamine regulation, stress hormones, inflammation and biochemistry determine performance capacity — and how coaches can stop guessing and start knowing.This episode is essential for:✔ Strength and conditioning coaches✔ Speed coaches✔ High-performance staff✔ Rehabilitation coaches✔ Athletes and player support teams✔ Anyone who wants to understand human performance at a deeper level⏱️ Timestamps00:00 – Intro00:12 – How Dorothy came onto Sam’s radar00:20 – Why this conversation will blow your mind00:29 – Dorothy’s background & living abroad00:49 – What does Dorothy actually do?01:05 – Human performance & the intersection of brain, biology, behaviour01:18 – Neurogenetics explained02:11 – Training guesswork vs data-driven performance02:40 – Coaches chasing transfer without measuring context03:00 – How Dorothy communicates the brain-body link to athletes03:31 – Why focusing only on physical training limits performance04:07 – Marginal gains vs major gains04:50 – The brain as the main operator of performance05:23 – Why athletes hit performance barriers06:04 – Why the brain hates maximal output06:29 – Misunderstanding “CNS fatigue” in sport06:55 – Antecedents → motivations → behaviours07:02 – Where coaches should actually start07:13 – Collecting genetic data for personalised performance07:56 – Behaviour is genetically wired08:22 – Why motivation = dopamine08:48 – Too much dopamine? Too little? Effects on performance09:06 – Why athletes adapt differently10:01 – Metabolism, methylation & individual differences11:03 – Non-responders & slow responders explained properly12:00 – Team sports training flaws13:00 – Genetic tests: what matters & what doesn’t13:50 – Why isolated gene analysis fails14:23 – Cortisol metabolism, inflammation & performance15:00 – Mental errors = neurochemical errors16:15 – Managing training load incorrectly16:57 – Why athletes train too much17:30 – Sleep science & circadian rhythms18:07 – Sleep tools that actually work19:02 – Chronic inflammation → injury patterns20:12 – Recovery culture is broken21:03 – Athletes who try too hard to recover22:17 – Preparation through fear23:30 – “Injury-prone” is a myth24:40 – ACL & hamstring epidemic explained26:52 – Biochemistry as the real missing link28:11 – Proactive vs reactive performance30:02 – Sam’s personal sleep insights31:29 – Overactive brain patterns in high performers32:00 – Yoga Nidra, breath work and brain down-regulation33:47 – Why breathwork must be individualised35:06 – Athletes blaming their body incorrectly36:00 – Why traditional rehab misses the real cause38:06 – Chronic inflammation & long-term injuries39:52 – Why injuries persist despite great S&C40:48 – Fixing the body through fixing the biochemistry42:17 – Why pro athletes overtrain43:21 – Peptides in performance — Dorothy’s early thoughts45:18 – Preparing the whole human46:03 – Where to find Dorothy46:40 – Why she needs a newsletter (Sam bullying works 😂)46:56 – Outro

In this explosive episode, Sam Portland sits down with Chris Mattice — performance coach, neuroscientist, mentor and business strategist — to unpack the real reasons coaches stay stuck, broke, burnt out, or doubting themselves.

This is not another “programming chat.”

This is the truth behind your identity as a coach, how your brain actually works, and the invisible patterns that run your career, confidence, income, relationships and life.

Whether you’re a speed coach, strength and conditioning coach, athlete development specialist, or coach educator, this conversation will completely change the way you see yourself and your work.

Inside This Episode:

✔ The psychology behind why coaches undervalue themselves

✔ How neurology shapes confidence, career decisions & performance

✔ The 4 A’s framework that rewires your mindset

✔ Why “working harder” keeps coaches broke

✔ How to build real resilience (not Instagram resilience)

✔ Why the S&C industry traps talented coaches

✔ The identity crisis that stops coaches progressing

✔ How to authentically build a business as you

✔ Why storytelling beats programming in 2025 & beyond

✔ How to pivot, evolve and actually grow

✔ Sam & Chris’ real stories from sport, life and business

This is one of the most important conversations you’ll hear this year as a coach.

No fluff. No surface-level advice.

Just the raw truth, tools, and strategies to change your future.

⏱️ Timestamps

00:00 – Welcome to the episode

00:08 – Can you sub in rugby? Rules, resets & neurology

01:06 – Breathing strategies for athletes & nervous system recovery

01:48 – Sam’s questionable “snatch” definitions 😂

02:05 – Introducing Chris Mati

03:00 – Sam’s new mission as the speed disruptor

04:10 – Mindset → Skillset → Thriving in life

05:03 – How Sam & Chris first met

06:00 – Chris’ background: neuroscience, therapy, performance

07:20 – Why entrepreneurs sabotage themselves

08:55 – How the brain forms negative patterns

10:02 – Why coaches ignore their successes

11:03 – Why traditional coaching fails

12:01 – Field sport speed: the most basic + most advanced skill

13:21 – Why heavy weights don’t make sense in-season

14:05 – Journaling, dyslexia & mindset rewiring

15:29 – The “four A’s” for changing your brain

17:10 – Why coaches can’t skip steps

20:29 – The 4 A’s explained

23:55 – How the brain actually learns

26:56 – Neural tags: why change is hard

28:14 – Why coaches are trapped in “service mode”

29:51 – Identity, ego and why coaches undervalue themselves

31:23 – How to start a coaching business (authentically)

33:02 – Growing by skill-stacking

35:00 – Why marketing is a skill coaches must learn

37:52 – What dyslexics do better than most coaches

39:18 – The real reason athletes hire coaches

40:57 – How to create content that actually converts

42:27 – Hero’s Journey + storytelling

43:34 – Why athletes don’t care who you’ve coached

46:00 – The 93% rule of marketing

48:05 – Rebuilding your identity at every level

49:10 – Where to find Chris Mattice

50:00 – Closing thoughts

In this Sports Speed Insider, we go inside the drill stack and show you how to coach transfer, not just exercises. You’ll learn how to identify key movements (à la Verkhoshansky), link them to body links and movement patterns, and apply Learn–Load–Execute so skill actually survives complexity.

What you’ll learn

• How to pick the segment closest to the centre of mass (hip extension first).

• Turning a key movement into body links and full patterns.

• Learn–Load–Execute: when to add force vs when to add speed of execution.

• Using med-ball throws, wall squats, yielding/overcoming ISOs to build control.

• Fixing early foot contact after better hip extension (leg speed & timing).

• In-season vs off-season emphasis & fractional utilisation of transfer.

• What’s next: the Magnitude of Effect model for programming phases.

📘 From The Sports Speed System.

📨 Coaching docs & progressions mentioned are in the Progressions Manual.

⏱️ Timestamps / Chapters🔑 Key takeaways

• 00:00 Intro & why drill stacks matter

• 01:10 The engine: key movements (Verkhoshansky)

• 02:20 Why start at the centre of mass (hip extension)

• 03:15 Coaching awareness: move hips → speed feet

• 04:05 Learn: isolate hip extension (kneeling → faster reps)

• 04:50 Survivability inside base motor control (wall squat / ISOs)

• 05:40 Load: when to add bands/balls vs more speed

• 06:30 Standing 2-point start → 1-step push out diagnostics

• 07:20 Med-ball acceleration to raise RFD & positive acceleration

• 08:05 Foot contact timing after better extension (leg speed problem)

• 08:55 Scaling steps: 1–3, 4–7, up to 10 for positive acceleration

• 09:30 Mapping segment → body link → pattern (strength → skill)

• 10:05 Teaser: Magnitude of Effect & phase switching next

• Coach the segment nearest COM first. Hip extension quality dictates everything downstream.

• Speed before load (sometimes). If extension is slow, don’t band it—create speed of execution first (e.g., med-ball accel).

• Survive complexity. A cue “worked” only if it holds up as you add GRF, speed, and decision-making.

• Leg-speed problem ≠ hip problem. Better extension often exposes early contacts—coach faster limb exchange.

• Context rules. Chase fractional transfer in-season; push load & volume of segments off-season.

From the Pro12 to personal training to becoming one of the biggest rugby creators online — this is the story of how Ben John turned retirement into a movement.

In this episode of The Sound Important Podcast, Sam Portland sits down with Ben John (The Rugby Trainer) to break down how he went from professional rugby player to building one of the most influential skill coaching brands in sport.

Ben shares the mindset, habits, and creativity behind building an online following of over 700,000, coaching players worldwide, and creating content that inspires the next generation of athletes.

💡 You’ll learn:

• The realities of pro rugby life and player burnout

• Why “weights don’t influence the scoreboard”

• How game IQ and skill play matter more than raw data

• The injuries that forced early retirement — and what came next

• How The Rugby Trainer started in lockdown and became a global brand

• The three golden rules for making content as a coach

• How to build structure, habits, and a brand that lasts

🔥 This episode blends elite performance, coaching philosophy, and content strategy — a must-listen for every S&C coach, skills coach, and creator in sport.

🎧 Listen on Spotify | Apple | YouTube

📲 Follow Sam: @coach_samportland

🏉 Follow Ben: @therugbytrainer

⏱️ 3. Timestamps

• 00:00 – Welcome to The Sound Important Podcast

• 00:45 – Introducing Ben John: pro rugby to content creator

• 02:00 – The reality of strength & conditioning in pro rugby

• 04:00 – Speed IQ vs Game IQ

• 05:00 – Growing into your body and confidence

• 06:30 – Overtraining, obsession, and injury cycles

• 09:30 – Lessons from senior pros and recovery habits

• 10:30 – Volume tolerance and athlete archetypes

• 12:00 – Animal archetypes: Wolves, Collies, and Giraffes

• 16:00 – Skill development through play and 1v1s

• 17:00 – The concussion that ended a career — and started a business

• 18:00 – The birth of The Rugby Trainer during lockdown

• 19:00 – From one kid in the park to global influence

• 24:00 – The hard truth of S&C career ceilings

• 26:00 – Hiring structure, working with mentors

• 29:00 – Building a 700K following across multiple platforms

• 33:00 – The three content rules: Entertain, Educate, Inspire

• 35:00 – Simple content that helps one person

• 40:00 – The Rugby Trainer Academy and 10-minute skill sessions

• 42:00 – How consistency compounds

• 44:00 – Collaboration over competition in sport

• 47:00 – The simplest details often make the biggest difference

• 49:00 – Final thoughts: drop the ego and just start