The Scale Up Show

Jason Smith is the CEO and co-founder of Klue, a five-time entrepreneur, Jason took a year off to travel with his family, recognising the importance of dedicated time and renewed focus. Jason talks to Ryan about his unique approach to handling and solving the pipeline gap problem as well as the things he has learnt in his entrepreneurship journey and what he will be focusing on in the future.

Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.  

Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/

KEY TAKEAWAYS

• Jason grew his previous company from a start-up to $15 million!
• One thing Jason learnt early in building businesses is focus, so you can execute and prioritise the right things and get results.
• After working incredibly hard for many years, Jason re-evaluated his life and decided to take a year off to spend travelling with his family.
• Entrepreneurs tend to live in natural cycles, with a start and end to things, this is something Jason lives his life by.
• It’s a skill to allow time to pass before starting new ideas, what might seem like a great concept when you first think of it will probably feel different a couple of months down the line. Give yourself time to assess new ideas and concepts.
• Identify where you have lost to competitors and within that, what deals you could have won. This will give you the direction and focus for what needs to change to close the gaps in your pipeline.
• If you truly understand your competitors, you can get into the fine details of exactly how they operate and what you can do to disrupt those operations.
• Market and competitor understanding generates trust with potential clients.

BEST MOMENTS

“Love the fact you took a single product and grew it as big as you did, not a lot of companies have the discipline to do that”

“Build the niche that you need then expand from there”

“Building businesses is not easy, it’s time-consuming”

“If there are deals you should have won, how do you win them?”

“You create trust with your prospects when you can elegantly talk about your market”

Ryan Staley

Founder and CEO

Whale Boss

[email protected]

www.ryanstaley.io 

EPISODE RESOURCES

www.klue.com

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Ryan Wedig is the CEO and founder of Vasion who went from $0 to $70 million in just 7 years! Ryan opens up and works through his execution strategy, including the mistakes he made and what he would do differently if he had his time again as well as the key indicators he uses to measure performance.

Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.  

Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/

KEY TAKEAWAYS

• Originally Vasion were in the print space and they quickly realised they needed a strong direct sales team to enter this industry.
• Vasion carved out a niche for itself by going after early adopters and demonstrating themselves as innovators.
• Performance isn’t subjective, it can be measured and can be forecasted.
• Don’t focus on ‘arriving’ somewhere or hitting the goal but instead on your performance and what it will take to get there.
• Culture isn’t always a priority but it should be one of the most important things you focus on as it impacts everything you do.
• As you scale, the skillset required will mean you need a broader set of personalities, this is when you really need to focus on building the right culture and measuring it.

BEST MOMENTS

“The technology was novel enough and innovative enough”

“The word success is kinda a silly concept”

“Culture is nowhere on your list, it should be the second most important thing on your list”

Ryan Staley

Founder and CEO

Whale Boss

[email protected]

www.ryanstaley.io 

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Laurent De Grauwe, a sales and marketing executive for over 20 years, joins Ryan in this episode to give interesting perspectives on the world of AI, tools and go-to-market strategies and teams. Laurent's unique perspectives are based on his breadth of knowledge gained from working at Microsoft as well as with start-ups.

Laurent talks about how go-to-market is a team sport and the importance of remaining customer-centric and authentic in your approach. He also defines concepts from his point of view and reveals the biggest mistake companies are making with their go-to-market strategies.

Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.  

Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/

KEY TAKEAWAYS

• Laurent believes many people start their go-to-market strategy from the product but this isn’t the best way, he believes you need to start from the customer and end user, identifying their pain points and whether you can offer value to them.
• It’s easy for companies to get stuck in the product-fit stage of a company because they haven’t previously engaged the customer enough or gained the right insight and research.
• When you have an idea, talk to as many people as possible, stress test it with potential clients and then you will have enough feedback to create a first version of your product.
• There is a vast amount of tools available, it can be overwhelming and confusing to know the best ones to use for your business, something to consider is how easily you can connect tools to your existing software.
• It’s easy as a business to forget to connect authentically with people as humans. If you do the right customer discovery and build your creditability, your customers can see and feel your value to them.

BEST MOMENTS

“Can I shape my value proposition so it might resonate?”

“Customer-centricity is not just a buzz word it’s a starting point”

“When you have an idea, go stress test it, talk about it with as many people as you can”

“When you find the right balance between building connection and building your credibility, then you start to earn trust”

Ryan Staley

Founder and CEO

Whale Boss

[email protected]

www.ryanstaley.io 

EPISODE RESOURCES

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Amrit Robbins is the CEO of Axiom Cloud Inc, his newest start-up which he transformed from a previously failing start-up, whilst retaining its investors customers and employees! Amrit talks through his framework for creating a product based on the outcome, why and how technology and product development can create a high impact as well as the value businesses can deliver without AI.

KEY TAKEAWAYS

• Ask questions is core to Axiom Cloud's client strategy, gaining an understanding of who the key stakeholders are, their pain points and what it is they want to achieve, demonstrating true customer empathy.
• Having the right technology, to help aid people with their difficulties is very scalable, more so than environmental policy. This is what Amrit is trying to do, to have the biggest impact on climate change.
• Simplicity and an outcome-based approach are what Amrit focuses on in product development.
• Make your customers excited and they will want to buy from you.
• One of your core competencies as a business should be around product development, so your team have buy-in from day 1 and in all of the work that they do.
• The biggest challenge of Axiom Cloud is getting through the constant bottlenecks of a new company, particularly around the scalability of their platform.

BEST MOMENTS

“One of our superpowers is really truly understanding our customers”

“Policy is forcing people to do things that they wouldn’t otherwise do”

“There’s always so much room for improvement here, in terms of making things better”

Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets

Ryan Staley

Founder and CEO

Whale Boss

312-848-7443

[email protected]

www.ryanstaley.io 

EPISODE RESOURCES

www.axiomcloud.ai

ABOUT THE SHOW

How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?
Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.
This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.

This is where Scaling and Sales are made simple in 25 minutes or less.

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

In this episode, Ryan is joined by an individual with possibly the deepest and richest background of anyone he has ever interviewed! Doug Dennerline originally started out in Silicon Valley back in 1982 at HP, he then worked his way to becoming the CEO of Cisco and took it from 400 sales reps to 6000 with a 9.8 billion dollar budget. After this, Dough was the CEO of Webex before founding and selling his first start-up and now is onto his newest start-up called Betterworks which is reinventing the way people are managed.

Doug and Ryan focus on leadership and people management in this episode including the importance of finding the right HR partner, how to build a great team and incentivise them to generate revenue and how AI will change the HR world forever.

KEY TAKEAWAYS

• BetterWorks is trying to reinvent the processes in how large companies manage people.
• 70% of large companies still do annual reviews even though most people hate it and it doesn’t improve performance. What’s more important is creating conversations between managers and employees and becoming aligned with goals and targets.
• Doug joined Cisco in 1998, during the dotcom boom which he says is still one of the greatest experiences of his life, being there when so much was happening.
• Doug’s tech guy went on to be the CEO and founder of Zoom!
• Many more businesses are recognising that their people are their most important asset, Doug gets great satisfaction from seeing CEOs and HR professionals who love the Betterworks product, he gets to see its impact on the workplace.
• Companies that value their people, whose employees feel they have purpose and direction in the company create more revenue.
• CEOs should spend time with their people who have to go through their review processes, this will make them realise things need to change.
• AI will change the world of HR, from helping with how to have difficult conversations to writing reviews.

BEST MOMENTS

“The annual performance review, research has proven people hate giving it, people hate getting it and it doesn’t improve performance”

“The hardest people worked for me was when I was able to connect the corporate goals to individual goals, both personally and professionally”

“Cisco just had massive growth when I was there”

“We bought Webex in 8 days, closed that deal in 8 days!”

“I went from being a sales leader to an operator, a CEO, and I’ve been running SaaS companies ever since”

“I really enjoyed the start-up aspect, the impact you can have on a smaller company”

“The company with the best team has the highest chance of winning”

“I have a very low ego environment in my company and I don’t believe in lines”

Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets

Ryan Staley

Founder and CEO

Whale Boss

312-848-7443

[email protected]

www.ryanstaley.io 

EPISODE RESOURCES

https://www.betterworks.com/magazine/companies-can-win-with-culture-and-okrs-a-discussion-with-doug-dennerline-john-doerr-john-chambers/

ABOUT THE SHOW

How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?
Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.
This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.

This is where Scaling and Sales are made simple in 25 minutes or less.

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Tania is the CEO and founder of Bunny Studios, her second start-up after successfully exiting her first company. Tania has been doing some really amazing things in her niche, including creating a marketplace through Bunny Studios and the way she is managing AI disrupting her space. Tania and Ryan talk in-depth about the creation of Tania’s companies as well as how AI is disrupting the business world, Tania’s approach to it and how you can handle the related challenges and barriers in your business too.

KEY TAKEAWAYS

• Bunny Studio provides content creation at scale, mostly working with companies that need content at a high volume and they provide what they need from start to finish.
• It was when looking at becoming a voice actor freelancer that Tania realised the difficulties in getting jobs, finding them and for agents to find voice actors. This led her to founding Voice 123 in 2003.
• Tania sold Voice 123 after founding a second company, she wanted to be able to put all her focus on Bunny Studios.
• Most people do not create a full product from the start, the less risky thing to do is to test smaller products on a marketplace and tailor your product market fit.
• The biggest challenge for a lot of companies right now is AI, but Tania says it can also be a big opportunity.
• AI can be a useful tool for a lot of businesses, it doesn’t have to be able to replace jobs or companies but instead this companies in that space utilise AI for customers and then spend time on other aspects to increase customer satisfaction.
• With the rise of AI, it may be the case that people will crave authenticity more including in relationships and intimacy which may in turn create more and new products that people will pay for.

BEST MOMENTS

“We were so inexperienced at the time we didn’t realise you could go and ask people for money”

“One of the biggest learnings is you don’t create a full-blown product right from the get-go”

“We were very lucky in the beginning, and I think it’s because we were focusing on such a specific market maybe that’s the reason the success rate was high”

“I think AI will be able to do the more routine things we do for creating content, complex things a human will have to do it still”

Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets

Ryan Staley

Founder and CEO

Whale Boss

312-848-7443

[email protected]

www.ryanstaley.io 

EPISODE RESOURCES

ABOUT THE SHOW

How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?
Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.
This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.

This is where Scaling and Sales are made simple in 25 minutes or less.

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Bob Elliott previously worked with Ray Dalio for 14 years, and was the head of his investment committee and was also involved in creating the largest hedge fund in the world with over 100 Billion Dollars!

Bob recently co-founded the charity GiveWell and is now the co-founder and CEO of Unlimited, an investment start-up that uses propriety tech for alternative investments to give access to all. He joins Ryan to talk about what drove him to create such a company, the things he has learnt from his experience in the finance industry as well as what he sees for the future of tech and AI in how the economy operates and functions.

KEY TAKEAWAYS

• Unlimited democratizes unique alternative investments that otherwise wouldn’t be available to 99% of people.
• Unlimited isn’t just democratizing access to the returns but bringing institutional equality and information to every investor.
• Utilising content platforms is a way to show proof that you have the expertise in the industry to help engage advisors and investors where they already are. Content creation in these places builds the credibility needed to convert them into clients.
• The thing that got Bob excited was not to create his own investment fund but how he could in fact bring unique investment opportunities to everyone, how he could create a start-up to make this possible.
• The problem with hedge funds and managers is they charge very high fees, if you can bring the fees down then it radically transforms the result for the investor. Using the right technology allows Unlimited to offer its services at a much lower cost than traditional avenues.
• The things we have learnt about the world in the past 40 years around finance are no longer going to work in the future and we need to be prepared for that.
• Advances in technology, including AI will help with company productivity which in turn helps employees, it won’t be replacing everyone's jobs like some of the fear rhetoric out there.

BEST MOMENTS

“[We’re] bringing that sort of institutional quality investment insight and making it freely available to everyone”

“It nagged at me whether there was a way to bring those sophisticated asset management strategies and bring them to the everyday investor”

“Weak growth and weak economic activity and falling stock prices isn’t that bad if you can protect yourself from that by holding bonds in your portfolio”

Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets

Ryan Staley

Founder and CEO

Whale Boss

312-848-7443

[email protected]

www.ryanstaley.io 

EPISODE RESOURCES

https://www.linkedin.com/in/ttoillebob/

ABOUT THE SHOW

How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?
Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.
This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.

This is where Scaling and Sales are made simple in 25 minutes or less.

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Ryan is joined by Pete Hunt, who has worked at two of the biggest tech giants in the world, both Facebook and Twitter. Pete talks about everything from meetings with Mark Zuckerburg, to how he created a high valuation to sell his previous company, to how he has built a company to revolutionize the way we harness the power of data.

Pete also talks through his thoughts on threads as a product, the differences between working at Facebook and Twitter, the reliability of AI and his number one piece of advice for getting the perfect product market fit.

KEY TAKEAWAYS

• Most of Elementl’s revenue comes via inbound leads.
• Smite built trust and safety tools for social media platforms, pretty much anyone not owned by google were a customer of them including TikToks former named company Musical.ly
• Smite grew fast but Pete came to the conclusion that it would be best to sell due to the marketplace of social media platforms, there’s always a limited amount.
• After selling to twitter, Pete actually stayed working there for over 3 years.
• So many companies have issues with controlling their data, made more complex by constant new regulation. Pete's newest start-up, Elementl, was started to help control this problem.
• Looking at AI as a way to accelerate your business process is one of the best ways to utilise it’s strengths.
• Start-ups need to focus on the top of the funnel more so than any other business type and size. It can feel repetitive but don’t undervalue it and put the hard work in at the beginning.

BEST MOMENTS

“We started the company to bring start of the art software engineering best practices, to build rock solid, testable data pipelines that you can trust”

“It was 2011 in the tech industry, nobody got fired”

“The thing I don’t like about threads is it’s a lot of brands being brands and people engaging with brands”

“There’s really strong engineering at both companies but Facebook really valued speed of delivery”

“Distribution is a massive competitive advantage”

Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets

Ryan Staley

Founder and CEO

Whale Boss

312-848-7443

[email protected]

www.ryanstaley.io 

EPISODE RESOURCES

https://www.elementl.com

ABOUT THE SHOW

How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?
Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.
This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.

This is where Scaling and Sales are made simple in 25 minutes or less.

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Joe Baffone is the founder and CEO of Annexus Health, who provide tech enabled services to manage health and life science services. Joe talks to Ryan about his unique business model and why taking two years to identify their monetization strategy before product building was one of the best decisions they made. Joe also talks about the rest of his business journey including unique insights on networking and systematic ways to build your business.

KEY TAKEAWAYS

• Like many of us, people Joe loves were touched by cancer, he realised there was nothing that offered solutions to help patients manage their care. This inspired him to try and do something to help.
•  Annexus was originally bootstrapped but recently got funding to help them scale and grow!
• Joe advises those looking to start a SaaS company, is to not take a step until you have a rock-solid and tested monetisation strategy.
• You need organisational structure and operational mindset to create scale.
• One of Annexus' main methods of customer acquisition is building strong strategic aliences with large healthcare organsations, service provers etc. This is closely followed by their referral techniques.
• Operational excellence that gives Annexus the ability to ensure they are as productive as they can be as a company and as individals.

BEST MOMENTS

“Watching and seeing so many people struggle with administrative and financial toxicties because there wasn’t solutions available to help them, the patient”

“We are a transaction model to health science”

“Before we even started, we really thought long and hard about the monetisation strategy”

“Collaboration with strategic partners is probably number 1”

“Align at the board level with those industry associations, get them as customers then it’s very easy to fuel that out with the rest”

Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets

Ryan Staley

Founder and CEO

Whale Boss

312-848-7443

[email protected]

www.ryanstaley.io 

EPISODE RESOURCES

ABOUT THE SHOW

How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?
Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.
This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.

This is where Scaling and Sales are made simple in 25 minutes or less.

 

 

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

The world is going through yet another major change in humanity as AI starts to infiltrate every aspect and area of our lives. Ryan wants to begin to share what he is up to around the progression of AI and share the knowledge and expertise he is gaining with his audience so you can benefit from everything he has learnt, and is still learning, about AI.

KEY TAKEAWAYS

• Ryan has had an MVP created for an AI product, he decided now is the time for him to serve the market in this way
• You’re able to compress hours into minutes with AI if used the right way
• What would have taken years to learn can now take hours or even minutes as you simply ask AI what you need to know
• Automated execution is either how you automate a task or dictate smaller tasks to then get the outcomes that you want

BEST MOMENTS

“We are going through one of the single biggest changes in the history of mankind”

“I want to start sharing this journey with you because I’m getting exposed to some really great things”

“I’m starting to get excited about what’s really possible, not just for me but for my family, community and my business”

Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets

Ryan Staley

Founder and CEO

Whale Boss

312-848-7443

[email protected]

www.ryanstaley.io 

EPISODE RESOURCES

ABOUT THE SHOW

How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?
Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.
This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.

This is where Scaling and Sales are made simple in 25 minutes or less.

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets