The Scale Up Show

Jonathan Fishbeck is the founder and CEO of Estate Space, the no1 cloud software for ultra-high net worth market individuals, to manage non-financial assets. Jonathan is a three-time founder and has been serving the luxury market for over a decade!

Jonathan reveals what led him to decide to serve such a unique market and the challenges he has faced including how they combatted churn. Jonathan and Ryan also talk about how to leverage AI in your SaaS business.

KEY TAKEAWAYS

• Jonathan was surrounded by his family’s business, which dealt with unstructured data on a large scale and took a company from 2 million to a billion dollars in revenue.
• Recognising how important security was and planning for this was one of the key stages of development for Estate Space
• Building a beta version of the software allowed Jonathan and his team to figure out what their product needed to look like and whom they were building it for
• Estate Space offers a marketplace on its platform to support its ecosystem and speed up fulfilment for its clients
• Estate Space wanted to keep things simple and so chose to be product led and make things as easy as possible for clients
• The decision to make a legacy product rather than prioritise speed to market was tough but Jonathan feels was the right choice for Estate Space as now they have more control and can completely fulfil their vision.
• Estate Space has started leveraging chatgpt in everything they do including newsletters in marketing and sales.

BEST MOMENTS

“We had a perfect recipe as a services company so we knew the gap in technology”

“We learned in beta what we needed to build for our commercial product and also learned who we needed to build it for”

“We’re selling to people to do business with each other”

“We’re agile so we’re able to help them in the most helpful manner”

Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets

Ryan Staley

Founder and CEO

Whale Boss

312-848-7443

[email protected]

www.ryanstaley.io 

EPISODE RESOURCES

ABOUT THE SHOW

How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?
Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.
This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.

This is where Scaling and Sales are made simple in 25 minutes or less.

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Adam Robinson is the founder and CEO of Retention, a platform built to increase retention, re-engage audiences and 10x abandonment revenue. He joins Ryan to talk about finding the sweet spot in a marketplace, how he took Retention from 0 to $50 million in 3 years with zero funding and the secrets to finding the perfect product market fit.

KEY TAKEAWAYS

• Starting to build a Shopify app that focuses on large stores
• An agency partnerships operation has been essential in Retention’s growth generating around 40% of their leaders
• Finding a COO that understood his vision, had in-depth knowledge was a good culture fit and had a complimentary skill set to his own helped Adam scale Retention to the numbers it has today
• Retention offers two main solutions, to build your email list 20% faster and to capture the missed abandoned cart traffic.
• Being able to capture an email address from a person’s visit to a website was something Adam wanted to solve, it took him 18 months and started as a feature in his existing company but became so popular that he took it to then build the company Retention.
• There is a higher rate of churn with smaller companies using Retention’s products but Adam puts that down to being unable to show a major ROI impact with smaller numbers.
• Not targeting larger companies at the beginning was a mistake for Adam and his team, it was incorrect for them to assume that bigger companies wouldn’t want to use their product.
• Take your top 20% ICP, look at the outliers there and then find an approach that will work for these, this will help you scale.
• You have to be open to the idea that your product might not be right, you have to be willing to give up and start again to get the right product-market fit, to rebuild and reinvent.
• If you can deliver the right amount of value then your customers will keep paying you, over and over.

BEST MOMENTS

“Affiliate and influencers are a really important channel if you have a product like ours that’s new and doesn’t have competitors”

“There’s no situation that can possibly fluster this dude”

“You immediately understood the value of this, when I said I could give you the email address of people who don’t fill out forms”

“Market it fit is really intuitive value understanding”

“Live with that uncertainty, I have sold a product that sucks, I’ve sold a product that’s ok and I’ve sold a product that’s great”

“They’re easy to sell value to because they want value”

Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets

Ryan Staley

Founder and CEO

Whale Boss

312-848-7443

[email protected]

www.ryanstaley.io 

EPISODE RESOURCES

https://www.linkedin.com/in/adam-robinson-64409348/

ABOUT THE SHOW

How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?
Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.
This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.

This is where Scaling and Sales are made simple in 25 minutes or less.

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Aaron Schoenberger is the founder and CEO of Soteria Intelligence an AI software business featured by both the BBC and The Guardian. Aaron has a patent on deep learning based on social monitoring and has been in the AI space for over 5 years. In this episode, he reveals what’s possible right now in the AI space and shares how you can apply these learnings to your business both creatively and effectively.

KEY TAKEAWAYS

• Soteria Intelligence has primarily been self-funded, bootstrapping its way to success.
• Focusing on inbound sales and how to be content-focused, particularly around social media use, is Soterias main marketing strategy.
• Soteria team pride themselves on being thought leaders and future-focused and a lot of their growth has been based on the organic publicity surrounding this.
• Growth has been measured and it’s important to Soteria that they scale intelligently and do things in an agile way.
• Soterias solution aims to give businesses actionable intelligence and insights to help make their results increasingly better over time.
• If you can find ways to engage customers highly then you should take these opportunities. Sometimes they may cost you more time or money to capture but in the long term, the relationships you build with that customer are better and will generate more revenue.
• Google have recently started taking a multi-modal approach to how they display their search results, so using language, audio, video and other factors. This was something Soteria had to overcome when getting their patent, google have validated some of their own research.
• When Aaron first came up with the concept for Soteria’s solution, many people thought he was a bit crazy, but, over time AI had become more relevant and understood and now he has recognition and validation.
• One of the challenges Aaron has always had is educating the masses and explaining how their solution has value. He cites Chat CPT as one of the best things to happen for them as it has put AI in the forefront of people’s minds.

BEST MOMENTS

“I’m deeply passionate on the b2b side about the customer experience”

“We’ve tried to scale intelligently and not too quickly”

“When you look at behaviours on a very large scale you can start to look at those multi-modal elements and fuse them together to produce the end results”

“Why not engage people and create life-long relationships that generate a lot more revenue in the future”

“Nobody knew what AI was when we launched this, it was a pie in the sky concept”

“Now the masses understand AI, now the masses are interested in AI”

Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets

Ryan Staley

Founder and CEO

Whale Boss

312-848-7443

[email protected]

www.ryanstaley.io 

EPISODE RESOURCES

https://www.linkedin.com/company/soteria-intelligence/

ABOUT THE SHOW

How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?
Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.
This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.

This is where Scaling and Sales are made simple in 25 minutes or less.

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Steven Forth is the co-founder, managing partner and CEO of Ibbaka, a software company which helps companies design their pricing and how to then communicate that pricing and its value across the entire customer journey. Named one of the top ten pricing authorities in the world by Open View Venture, Steven joins Ryan to talk about all things pricing including how he has helped both start-ups and Fortune 500 companies drive returns and increase profits through pricing.

Steven also reveals his framework on how to give value and measure it effectively as well as how he became the leader of a LinkedIn design thinking group with more than 200k members and, why AI will eventually take over software.

KEY TAKEAWAYS

• Ibbaka relies heavily on partners and inbound sales for their go-to-market strategy.
• VC firms and private companies are Ibbaka’s key partners, who introduce them to clients.
• Ibbaka is prolific on LinkedIn, for their own blog posts but also their engagement with others.
• Your price should be based on the value you are creating, Ibbaka helps companies identify what this is and how to communicate it to their clients. They also track their own value for their clients so they can present this to them when it comes to renewal.
• You have to quantify your outcomes after the fact, to show clients your value to them.
• Often value and promises to a customer aren’t tracked, which means when it comes to renewal the sales teams aren’t armed with the information they need for one of the key factors in SaaS companies, retention!
• There are six ways you can make your customers' business better: help them increase revenue growth, help them decrease operating cost, increase operating capital, help them defer capital expenses, help them reduce risk or increase optionality.
• More and more companies are starting to worry about operating capital due to interest rate increases. So if you have a solution that can reduce this, this is a valuable area of growth.
• Many companies have increased prices due to general inflation, but this could be disastrous, you need to ask yourself, how is inflation affecting your customer's business and act accordingly.
• Steven attributes part of the success of his group to a ‘power law’ in that the more people who join the group the more people want to join it.
• AI will take over all aspects of software in the next 5-10 years.

BEST MOMENTS

“We’re prolific on LinkedIn, not just in our own blog posts but with other people”

“Pricing is about a lot more than just sticking a number on a price tag”

“The implementation and customer success teams often don’t know what promises were made and nobody is tracking to see if they are being delivered”

“The best salespeople are not all sales people”

“2 years ago, because of interest rates people didn’t care about increasing operating capital, today people are starting to care”

“Just because inflation is increasing it doesn’t give you a free pass on raising prices”

“The more people that join a group the more people want to join it”

“AI is eating software. Every aspect of software will be touched by AI”

Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets

Ryan Staley

Founder and CEO

Whale Boss

312-848-7443

[email protected]

www.ryanstaley.io 

EPISODE RESOURCES

ABOUT THE SHOW

How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?
Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.
This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.

This is where Scaling and Sales are made simple in 25 minutes or less.

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Ryan is joined by Joao in this episode. Joao is currently in the middle of a social experiment, where he has made Chat GPT the CEO, co-founder and creator of a company! He talks to Ryan all about the method to building this experiment including the challenges and what has surprised him along the way. Joao and Ryan also talk about the wider conversation on AI including the effect it may have on various industries as well as the human impact.

KEY TAKEAWAYS

• After seeing the concept of using CHAT GBP to educate on building a business Joao wanted to take things further and that’s when he decided to launch the social experiment with just $1000 and an hour a day.
• Within two hours Joao had a business plan and angel investor and so posted about what he was doing on LinkedIn: this post now has over 5 million views!
• Chat GPT and other AI tools are good for getting you to the ‘average’ level in terms of content creation but if you want to excel then you need to differentiate yourself.
• Remaining authentic and original in his content is important to Joao and so what he focuses on the most is his differentiating elements; a mix of accuracy, humour with some wholesomeness.
• So many content creators are organically sharing Joao's story, so they are going to lean into this more by looking to influencer marketing next.
• AI is a double-edged sword, it will help in so many ways and speed up development in new technology, particularly in healthcare and environmental sectors but there are a lot of unknowns around how it will impact labor.

BEST MOMENTS

“Most challenging thing was definitely managing inbound”

“Good copywriters, good storytellers, aren’t losing their job, yet”

“I want to create content that I will respect, I don’t want to use templates to sound like everyone else”

“The story is pretty crazy…we’re probably the craziest fashion label of 2023”

“We are disrupting basically almost everything and the reality is it’s a big double-edged sword”

“Technology is accelerating ahead of our emotions”

Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets

Ryan Staley

Founder and CEO

Whale Boss

312-848-7443

[email protected]

www.ryanstaley.io 

EPISODE RESOURCES

https://www.linkedin.com/in/joao-ferrao-dos-santos/?originalSubdomain=pt

ABOUT THE SHOW

How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?
Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.
This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.

This is where Scaling and Sales are made simple in 25 minutes or less.

 

 

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Tom Albert is the founder and CEO of measured risk, which helps triangulate risk with advanced data science technology. He has worked with the NSA, Department of Defence and has gone on to be a top 5% sales producer for Oracle and developed an AI engine that can see most of the information on the internet from social media to the dark web! He joins Ryan to talk about all this, including being featured on the show Unicorn Hunters and more in this unique and varied episode of The Scale Up Show.

KEY TAKEAWAYS

• Measured Risk started as a consulting company which then transformed into SaaS.
• A unique product offering and word of mouth are where Measured Risk is receiving most of its sales. Despite this, they don’t want to stand still and are planning on increasing their marketing and reach.
• Measured Risk took a cautious approach to scaling, allowing them to not have to take on too much funding, keeping things lean as they grew.
• Democratising your product and solution is a unique way to grow, to not be scared to release it into the market. It also then becomes a lead generation mechanism as you can see consumption data, what people’s use cases are and it helps develop and shape the future product.
• One of the key ethe behind measured risk is their commitment to helping their country and the world globally. They believe their capabilities have applicability in defence.

BEST MOMENTS

“We started with a vision of product”

“We don’t want to be reactive; we always want to be out driving opportunity”

“We’ve been smart about how deployed capital, measuring it with the demand of the market”

“We’re gonna go ahead and open this up to the world”

“Chat GPT style, democratise it and see what happens, light the match and watch it explode”

Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets

Ryan Staley

Founder and CEO

Whale Boss

312-848-7443

[email protected]

www.ryanstaley.io 

EPISODE RESOURCES

https://www.linkedin.com/in/tomalbert/

ABOUT THE SHOW

How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?
Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.
This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.

This is where Scaling and Sales are made simple in 25 minutes or less.

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Ryan is joined by bootstrapped SaaS founder Jesse Ouellette in this episode. Jesse talks about how the pandemic presented the perfect opportunity for the creation of Leadmagic, a website identification tool and talks about how you can turn your knowledge into revenue as well as what 99% of companies are missing in their outbound email activity.

KEY TAKEAWAYS

• It was after losing his job and feeling frustrated that Jesse decided he wanted to run something of his own. He started off consulting and then during the pandemic bootstrapped his own SaaS company, Leadmagic.
• The pandemic presented a unique opportunity, Jesse had much more time on his hands and decided to spend that time learning more about software and this enabled him to go into the market.
• There is space for more than one product in a market and Leadmagic prides itself on its accuracy, even if its appearance and UI aren’t the most polished.
• Jesse’s sales background has allowed him to pre-empt and identify his client’s current and future needs with accuracy.
• If you keep your cost of sales down but your product proposition value high, then you will be able to scale quickly and efficiently whilst keeping your customers happy.
• Being an entrepreneur and founder isn’t easy, no matter how it is often sold, there are no quick wins, it’s hard work and it’s difficult.
• To turn your knowledge into reoccurring revenue, you need to build an asset. You then need to find a way for people to interact with this asset before purchasing anything.
• 99% of companies don’t have a plan in place to deal with the downsides of sequencing tools. So much of their outbound traffic is being lost to spam filters.

BEST MOMENTS

“You can have more than one product in the market”

“I know what people need, I have a good sense of that”

“If you’re gonna charge people, you’re gonna charge them on impact”

“You’re jeopardising your future as a start-up”

Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets

Ryan Staley

Founder and CEO

Whale Boss

312-848-7443

[email protected]

www.ryanstaley.io 

EPISODE RESOURCES

https://www.linkedin.com/in/jesseoue/

ABOUT THE SHOW

How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?
Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.
This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.

This is where Scaling and Sales are made simple in 25 minutes or less.

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Dorian Selz is a three time-founder and the CEO and co-founder of Squirro, a semantic enterprise business platform helping other businesses with their decision making. He joins Ryan to discuss the benefits of AI, particularly how it can be used to reduce churn in a business. Dorian also reveals the top 3 reasons people leave your service and why Squirro wouldn’t be where it is today without the backing of Salesforce and clients such as The Bank of England.

KEY TAKEAWAYS

• Squirro uses outbound and inbound marketing strategies to target business functions with specific value propositions.
• Squirro has a good reputation within the financial industry, in part due to working with large clients such as The Bank of England.
• Acquiring the backing of Salesforce was not only beneficial for Squirro in terms of financial means but also in terms of expertise and experience.
• The Achilles heel of all search engines is that the end user cannot express what they are looking for. Dorian set out to take information to people rather than them having to go to it, this was the concept behind Squirro.
• You need contextualising of any end user and a better understanding of the content at hand for machine learning to work effectively within businesses.
• The top 3 causes of churn are product issues and defects and products not working as promised, people not feeling they are taken seriously and finally not having their issues addressed or problems fixed.

BEST MOMENTS

“People have effectively heard of us and come to us and that’s the upside of inbound, reputation”

“At a time, we even beat google at their own game”

“So you’re linking the probability, then the direct linkage that you see through patterns”

“We help you allocate your time wisely”

Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets

Ryan Staley

Founder and CEO

Whale Boss

312-848-7443

[email protected]

www.ryanstaley.io 

EPISODE RESOURCES

https://www.linkedin.com/in/dselz/?originalSubdomain=ch

ABOUT THE SHOW

How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?
Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.
This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.

This is where Scaling and Sales are made simple in 25 minutes or less.

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Ed Vincent is the founder of the subscription-based live-events SaaS platform Festival Pass. He joins Ryan to talk about some ground-breaking concepts including how to integrate Amazon primes business model and NFTs into your business to create your own capital! Ed also discusses the alternatives to raising capital through venture capitalists and what this looks like in reality as well as reveals the biggest mistakes people make with subscription-based businesses.

KEY TAKEAWAYS

• Festival Pass uses a membership model where consumers pay a monthly or annual fee to join the platform and receive credits in exchange depending on what level they pay for.
• Ed is beginning to bridge the gap between Web3 and live events by introducing an NFT based subscription model.
• Festival Pass get its tickets and other products from a variety of primary and secondary sources, allowing them to provide variety, volume and value.
• Transparent pricing is one of Festival Passes core concepts and one of the things that differentiate them form their competition.
• Consistently raising capital every 6-12 months with strategic individuals is one of the ways that FestivalPass have been able to avoid institutional capital.
• Festival Pass is starting to work with influencers but instead of paying in cash, paying them with products, such as free festival tickets.
• FestivalPass have an inbuilt reward system to keep people committed to returning and staying on the app.
• You can’t purely focus on growth in subscription business models, you have to ensure every transaction makes a net profit.
• When creating NFTs for your business, use it as an extension of your core product offering but treat it as a shared ownership in the success of the company that has value today and potential future investment too. It’s both a utility and a benefit.

BEST MOMENTS

“We have over 70k users on the platform”

“Once you’re a member you get all these benefits, so you’d never want to not be a member”

“Our goal truly is to sell 10k of them (NFTs) this year”

“Every single business in this world will be on Web3 in 5-10 years time”

“The more you commit to being on the platform the higher your reward”

Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets

Ryan Staley

Founder and CEO

Whale Boss

312-848-7443

[email protected]

www.ryanstaley.io 

EPISODE RESOURCES

https://www.linkedin.com/in/kiranvangaveti/

ABOUT THE SHOW

How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?
Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.
This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.

This is where Scaling and Sales are made simple in 25 minutes or less.

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Kiran Vangaveti is the founder and CEO of BluSapphire, a SaaS provider for Cyber Security. Kiran joins Ryan to talk about how he bootstrapped his way from 0 to $3million ARR, building on his 24 years of experience working in several fortune 100 companies. He talks about the founding principles of creating BluSapphire and the steps they took to build a capital-efficient company using an open-source model. 

KEY TAKEAWAYS

• BluSapphire have seen an ROI of over 400% and has a current ARR of 3 million with an aim of increasing it to 200% over the next two years
• Before recently raising capital, BluSapphire mostly relied on word of mouth for its strategy but now they are slowly starting to build communities and channelling this way instead; establishing themselves as thought leaders.
• There is a lot of time wastage in cyber security. Triaging can take hours if not days, the concept behind BluDiamond is to fix this particular problem for cyber security companies in a variety of different technological ways.
• BluDiamond keeps its system as open-sourced as possible, which is unusual in the commercial space. This decision came from Kiran’s enterprise background, to allow people to work with their tools effectively.
• One of the founding principles of BluDiamond was to raise a capital-efficient company. Technology is great but you have to know how to operate a business, and one of the highly effective ways to do that, is to bootstrap.
• In the beginning, BluDiamond took on a few clients, enough to sustain them, then once their product went live they purely focused on product-driven services.

BEST MOMENTS

“We’re looking at security as a service”

“Our aim is to establish ourselves as thought leaders in the space”

“The idea is to keep it as flexible as possible”

“We always believed in trading in the black, being capital efficient”

Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets

Ryan Staley

Founder and CEO

Whale Boss

312-848-7443

[email protected]

www.ryanstaley.io 

EPISODE RESOURCES

https://www.linkedin.com/in/kiranvangaveti/

ABOUT THE SHOW

How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?
Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.
This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.

This is where Scaling and Sales are made simple in 25 minutes or less.

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets