The Scale Up Show

The Scale Up Show

By Ryan StaleyBusinessManagement
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The Scale Up Show episodes

  • Demystifying VC Backed -vs- Bootstrapped

    This is a short-form solo episode, where Ryan breaks down the differences between VC-backed and bootstrapped companies so you can understand how to create revenue from them, their motivators and more in a simple, easy-to-understand way.

    KEY TAKEAWAYS

    • A lot of VC companies seem to be more stressed out currently, including having to carry out redundancies and other cost-saving exercises.
    • Bootstrapped CEOs on the whole seem to be calmer, they have more of a safety net, particularly around cash flow.
    • If you’re trying to sell to a VC-backed company, the pressure is on an increase in revenue and the top line, so it’s important to be aligned with this
    • PE-backed is slightly different, they look for 15-10% bottom line growth annually, and the focus is generally around doing more with less.
    • Private (bootstrapped/privately owned etc) focuses on control. They will sacrifice the speed of growth to remain in control.
    • Publicly traded companies' number one focus is the stock price.
    • If you can recognise and understand the differences between the driving forces of these four ‘buckets’ of companies, then you will be setting yourself up for success.

    BEST MOMENTS

     “I have clients on both sides, and I interview people on both sides”

    “If you’re selling to these types of companies, if you can do more with less or show them that more for less philosophy this is going to get them really excited”

    “I’ve never seen such a heavy focus on stock price”

    Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets

    Ryan Staley

    Founder and CEO

    Whale Boss

    312-848-7443

    [email protected]

    www.ryanstaley.io 

    EPISODE RESOURCES

    ABOUT THE SHOW

    How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?
    Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.
    This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.

    This is where Scaling and Sales are made simple in 25 minutes or less.

    Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

    12 min
  • Landing skeptical clients; SAAS on the blockchain with Kyle Tut

    Ryan is joined by the co-founder and CEO of NFT-based SaaS product Pinata, Kyle Tut. Kyle has a background in blockchain development and was previously the operations chief at RaceNote where he was responsible for developing management processes for products.

    Kyle talks to Ryan about his journey into a technical space as a non-technical founder and his step-by-step approach to this. Kyle also gives some good tips on how to create and nurture relationships built on trust and respect with an audience/client base that is more complicated and sceptical than the average.

    KEY TAKEAWAYS

    • The majority of Pinata’s revenue comes from developers who use and develop their API into their product in marketplaces
    • Content marketing is one of the key ways that Pinata markets to its clients, providing value and conversation around their solution as well as other important aspects of the market.
    • Building relationships with developers is different to usual businesspeople and consumers. You have to give more time and information to build increased trust and respect.
    • Kyle always knew he wanted to build his own company. He loves storytelling and providing value.
    • Kyle became interested in the NFT and Crypto space due to the technology and its development. The monetary value and financials surrounding it is simply an added bonus for him.
    • As a non-tech person, Kyle knew he needed to gain some education around tech so started attending hack-a-thons. He then established and nurtured good relationships with tech-savvy guys leading to eventually meeting his co-founder.
    • Meeting technical people as a non-tech individual can be a barrier, but Kyle says you simply need to go where technical people are and build and nurture mutually valuable relationships with them.
    • An option for Kyle was to outsource all the tech but, having someone leading that truly understands tech, particularly tech ideas, is invaluable and how Pinata was born.
    • Talking to people, prior and during building their product, helped Pinata gain interest and loyalty from the space but also helped them create a better product that serves their customer base as best as it can.
    • Avoiding buzzwords and keeping their products and content simple ensures that Pinata remains accessible for everyone no matter what their experience and what stage they are at.
    • NFTs can be anything, including consumables, such as a cup of coffee. Kyle believes that this is the next narrative in NFTs.

     

    BEST MOMENTS

     “Developers are much different to traditional business or consumer relationships”

    “I had always known that I wanted to build my own company”

    “I was lucky to be there in the space at the time”

    “As a non-technical person, it is difficult to learn how to meet technical people”

    “We’re finding a lot of success in our long-form content”

    Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets

    Ryan Staley

    Founder and CEO

    Whale Boss

    312-848-7443

    [email protected]

    www.ryanstaley.io 

    EPISODE RESOURCES

    https://www.linkedin.com/in/kyletut/

    ABOUT THE SHOW

    How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?
    Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.
    This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.

    This is where Scaling and Sales are made simple in 25 minutes or less.

    Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

    37 min
  • Top 6 Takeaways From Interviewing Over 100 CEO's

    This is a rare solo episode from Ryan! Ryan has taken some time to reflect on over 100 CEO interviews over the past year and wanted to share the TOP 6 takeaways from them with you all.

    KEY TAKEAWAYS

    1. Lean into your strengths and recognise your weaknesses. Find someone to help with the things you aren’t naturally great at.
    2. There is no such thing as an overnight success, everyone has failures.
    3. Struggle and difficulty are part of becoming a successful CEO and founder, figuring things out as you go.
    4. There are many ways to create a go-to-market strategy, it’s not a one-size-fits-all.
    5. You will receive ‘non-google’ insights when speaking to people and their experiences
    6. What it takes to become a successful CEO when odds are against you.

    BEST MOMENTS

     “Every interview struggles massively at points in their life”

    “There’s not one single cheat code for growth”

    “My eyes have been opened to things and areas I didn’t even know existed”

    Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets

    Ryan Staley

    Founder and CEO

    Whale Boss

    312-848-7443

    [email protected]

    www.ryanstaley.io 

    ABOUT THE SHOW

    How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?
    Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.
    This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.

    This is where Scaling and Sales are made simple in 25 minutes or less.

    Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

    9 min
  • Democratising Insurance with AI and Direct Sales with CEO and Founder of Tint, Matheus Riolfi

    Ryan is joined by the CEO and founder of Tint, Matheus Riolfi. Matheus talks about how to add margin to SaaS projects in a unique, yet simple way and explains how you can do this with your business too. He also talks about his journey to becoming a founder and how to gain funding early on in a start-up. Listen in to learn more including how Riolfi is using Tint to democratise the insurance industry through the power of AI.

    KEY TAKEAWAYS

    • Direct, inbound sales are the secret to Tint’s growth success.
    • Work with tech and SaaS companies to create insurance products to protect customers and clients and therefore the company too.
    • The concept of insurance in many companies is unknown. This allows Tint to educate and inspire businesses about their product.
    • Once a client decides to work with Tint, they operate on a plug-and-play product. They work as a partnership with the business including great API to make the process seamless.
    • Your customers will have problems, tap into these as much as possible, solving these issues and then base your core business around them; this will lead to exponential growth.

    BEST MOMENTS

     “Typical founder journey, it’s never linear”

    “We are a plug-and-play product”

    “Our challenge is definitely how to scale our business at this stage”

    Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets

    Ryan Staley

    Founder and CEO

    Whale Boss

    312-848-7443

    [email protected]

    www.ryanstaley.io 

    EPISODE RESOURCES

    https://www.linkedin.com/in/mriolfi/

    ABOUT THE SHOW

    How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?
    Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.
    This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.

    This is where Scaling and Sales are made simple in 25 minutes or less.

    Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

    27 min
  • Hyper-Growth from a Unique Bootstrapping & VC Combo with CEO and Co-founder of Ushur, Simha Sadasiva

    Simha is the CEO and co-founder of Ushur, a service engagement platform that leverages data and tech to digitally transform backend processes for industries that struggle with customer service.

    Simha talks to Ryan about his journey through entrepreneurship, including his experience in running $ 100 million revenue companies, and consulting and scaling teams. He explains how he and his team have created a new category within the SaaS space with their unique customer experience automation product and how he bootstrapped his way to gaining fortune 500 companies as clients before gaining VC backing. He also sheds light on what he believes the future of tech to be.

    KEY TAKEAWAYS

    • After gaining two fortune 500 companies as clients, Ushur was able to obtain VC backing. The growth since the funding 3 ½ years ago has been over 200% each year!
    • Primary revenue growth was based on building a SaaS platform that focused on and was built solely around the industries they knew needed their platform. 
    • Simha always knew entrepreneurship was for him, he was surrounded by like-minded people and this always inspired him to take risks and continuously look for opportunities.
    • Focusing on industries where customer service and experience were lacking was the main goal when Simha and his team started Ushur.
    • There’s a lot of friction in industries such as Insurance when customers are trying to reach the company but it also works the other way round, something that Simha had to bear in mind when building and expanding the platform. 
    • The evolution of communication and the impact this has on customer experience, particularly around what Simha coins ‘micro engagement’ is something he and his team knew would be at the core of their product.
    • The brand recognition Ushur has built has allowed them to grow through recommendations and trust.

    BEST MOMENTS

     “We built a horizontal platform with a vertical go-to-market strategy”

    “Having discipline and focus allows you to run a long race”

    “Many things in life are serendipity and accidental”

     

    Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets

    Ryan Staley

    Founder and CEO

    Whale Boss

    312-848-7443

    [email protected]

    www.ryanstaley.io 

    EPISODE RESOURCES

    https://www.linkedin.com/in/simhasadasiva/

    ABOUT THE SHOW

    How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?
    Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.
    This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.

    This is where Scaling and Sales are made simple in 25 minutes or less.

    Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

    31 min
  • How to Gain Rapid Funding for a Start-Up with Ryan Buick, Co-founder of Canvas App

    Ryan is joined by Ryan Buick, co-founder of Canvas app. He talks through the hyper-short process he used to get funding from one of the largest VCs in the world. Ryan also explains how he and his team are democratising the need to transform your data into measurable business results alongside solving the many problems of a data-backed world.

    KEY TAKEAWAYS

    • Founder sales, investor intros, and creating a highly personalised network are part of Canvas’ main go-to-market strategy.
    • Creating inbound leads via content also forms part of Canvas’ growth strategy.
    • Canvas connects directly to businesses existing tools, saving companies both money and effort.
    • It's essential to continue learning as a start-up founder, constantly thinking one step ahead, and anticipating what both your customer's and your investor's wants and needs will be.
    • Ryan is conscious of working with the best and most advanced data tools but whilst doing so, simplifying the processes. Creating a product that solves a multitude of pain points for their customers.
    • The data market is currently quite saturated, Ryan believes that there is going to be a change coming and only those companies who offer something truly unique, with great product market fit, will survive.

    BEST MOMENTS

     “It’s all lip service until you start actually getting people to pay for it”

    “Most people are still going to rely on spreadsheet skills”

    “They have all the data they need but they aren’t leveraging the insights they have”

    Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets

    Ryan Staley

    Founder and CEO

    Whale Boss

    312-848-7443

    [email protected]

    www.ryanstaley.io 

    EPISODE RESOURCES

    www.canvasapp.com

    ABOUT THE SHOW

    How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?
    Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.
    This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.

    This is where Scaling and Sales are made simple in 25 minutes or less.

    Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

    26 min
  • Creating the 2nd most Desirable Workplace in the USA, with Author, CEO & Founder of Bolster Matt Blumberg

    Matt Blumberg is the co-founder and CEO of the senior executive marketplace Bolster. Matt has written three books including ‘The Start-Up CEO’ and created the 2nd best company to work for in the USA, due to the culture he developed.

    He talks to Ryan in this episode about how the Bolster marketplace connects CEOs, start-ups and scale-ups with senior executives as well as breaks down his framework for what you can do to create a great culture and high-performing team.

    KEY TAKEAWAYS

    • The Bolster marketplace connects CEOs, start-ups and scale-ups with senior executives. It’s the only marketplace that finds senior executive talent.
    • Bolster is a marketplace, so its revenue is based on transactions.
    • The primary revenue growth strategy is to focus on early-stage to mid-stage CEOs of companies. They do this by tailoring their marketing towards these CEOs, mostly through events, content and networking with investors.
    • Matt has always had a passion for creating a better work environment, he wanted to build a culture that people want to work in.
    • If you create a culture people want to work in, then you will build a high-quality and therefore high performing team.
    • Matt and his team are very content-generous, they want to help founders and CEOs as much as they can.
    • Opportunities, autonomy, culture and values have been the main frameworks for driving the incredible culture Matt has built in all his businesses.

    BEST MOMENTS

     “Any way that we can help a start-up be more successful by scaling their leadership team, their CEO’s capabilities or scaling their board we are the place to come”

    “Bolster are changing the way people look for executive talent”

    “You can hire a senior executive to do anything”

    Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets

    Ryan Staley

    Founder and CEO

    Whale Boss

    312-848-7443

    [email protected]

    www.ryanstaley.io 

    EPISODE RESOURCES

    www.startupceo.com

    www.bolster.com

    ABOUT THE SHOW

    How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?
    Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.
    This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.

    This is where Scaling and Sales are made simple in 25 minutes or less.

    Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

    27 min
  • Exponential Growth via Offline Marketing with Erik Kostelnik CEO of Postal

    Erik Kostelnik is the CEO of the sales and marketing platform Postal. To date, Postal has over 600 b2b customers, has raised 35 million in capital and has grown to a series B company in just 2 years. Erik has 3 successful exits under his belt including a sale to Twitter, Postal is also a product Ryan himself uses and recommends highly!

    Erik talks about why Postal is an enterprise-first organisation, the insane growth companies can gain from using an offline-marketing strategy and the importance of community in the modern marketing world.

    KEY TAKEAWAYS

    • There aren’t many businesses right now that focus on offline engagement. This was a gap Postal recognised and capitalised on.
    • By focusing on communities and value, Postal help companies develop their offline presence and build engagement in a unique and tactile way.
    • Campaigns are all about the ‘when’ and the ‘what’. Companies need a systematic approach towards campaigns so that they can reliably track and test them.
    • Ensure you hire people that haven’t reached the pinnacle of their career yet, you want them to still want to prove something and have that drive.
    • Be open to adapting and changing your current strategy to align with your sector and find a true product-market fit.
    • The current best operators in technology are probably the companies that will be able to afford and invest in the future of tech.

    BEST MOMENTS

     “Building technology around helping companies build eCommerce and touch points is a very powerful thing”

    “It’s not about the stuff, it’s about creating a love language”

    “We remember the last thing sent to us; we don’t remember the last email we received”

    “We’re still learning, we’re still early days”

    “I encourage everyone to take a good look at product market fit and the sector you’re going after”

    Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets

    Ryan Staley

    Founder and CEO

    Whale Boss

    312-848-7443

    [email protected]

    www.ryanstaley.io 

    EPISODE RESOURCES

    https://www.linkedin.com/in/erikkostelnik/

    ABOUT THE SHOW

    How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?
    Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.
    This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.

    This is where Scaling and Sales are made simple in 25 minutes or less.

    Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

    34 min
  • Transforming Your Growth with the Power of Video – with Chris Savage of Wistia

    Ryan is joined by Chris Savage, the CEO and founder of Wistia, a video platform that allows businesses to utilise the power of video. Before founding Wistia, Chris graduated from Brown university, he is also the podcast host of Talking Too Loud and a proud coffee lover!

    Chris talks about how he builds his vision strategy, the impact of planning for the future before making decisions today and the current content/video market and what you should be focusing on in your business.

    KEY TAKEAWAYS

    • Wistia’s mission is to help businesses drive with video, there is a multitude of ways for them to deliver on this mission including creating content that helps their clients solve unique problems.
    • Chris recognised early on that through platforms like YouTube, video content online no longer was restricted to those who could code and were tech-savvy, it would soon be open to almost everyone. This is how Wistia began.
    • Being focused on your long-term strategy allows you to make the right decisions instead of being distracted by the immediate short-term.
    • Consider your market and potential growth for the future, then work backwards from this point to build your business and its goals and direction.
    • Audiences now have unlimited competition for their time, your content is effectively ‘stealing’ time from them, it needs to be top-tier!
    • Consumption of all video has gone up since the pandemic, particularly long-form which is a dramatic change.
    • The best growth strategy is to find an opinionated product, that solves a unique problem for your customer whilst constantly and consistently improving and adapting.

    BEST MOMENTS

     “The most consistent, core thing we’ve done is building up that brand equity consistently with content”

    “You can do all sorts of things depending on how people are consuming your content”

    “If we’re going to fail, it’s going to be into obscurity”

    “The audience is in control, they have unlimited competition”

    “Don’t be afraid to market simple things”

    Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets

    Ryan Staley

    Founder and CEO

    Whale Boss

    312-848-7443

    [email protected]

    www.ryanstaley.io 

    EPISODE RESOURCES

    https://wistia.com/about/chris-savage

    ABOUT THE SHOW

    How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?
    Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.
    This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.

    This is where Scaling and Sales are made simple in 25 minutes or less.

    Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

    47 min
  • Two-time Founder Tells the Secrets to Mastering Referrals! Josh Ho, CEO and Founder of Referral Rock

    Fellow podcaster, two-time founder and CEO of Referral Rock Josh Ho joins Ryan in this episode. He talks about his background in engineering and marketing which led him to create Referral Rock, a software company that helps companies design, launch and manage referral programmes. Josh reveals the secrets to harnessing the power of referrals and how to scale a business effectively.

    KEY TAKEAWAYS

    • Referral Rock’s Primary go-to-market is an SEO inbound marketing focus.
    • Josh and his team built Referral Rock to focus on data, branding and engagement to help companies harness the unique power of referral programmes.
    • Referral Rock focus on larger companies with a pre-existing brand focus, as referrals work best when you have this, and RR software is most effective when it is built around enough volume
    • Through founding his first business, Josh learnt two things, that he wanted to sell to businesses and how to use marketing and SEO effectively to get customers
    • Referrals can go a lot ‘deeper’ than most people think. Everyone knows what a referral company is, but many don’t understand the best way to make them work in modern business.
    • Not all referrals are incentive or money based.
    • The brands that have the potential to do referrals best are those that already have recommendations, but they don’t easily recognise or track them.
    • Referral programmes have so many options and advantages, Referral Rock allows you to get to know your customers and use your data creatively.
    • Referral Rock aims to get a 10-15% uplift from the referral programmes they build for companies.

    BEST MOMENTS

     “We’re profitable with 20 people”

    “The dream of building software that makes money while you sleep”

    “You had the right idea, just the wrong timing”

    “Am I just incentivising the wrong behaviour?”

    “We’ll investigate that brand a bit and get that baseline number so we have something to compare to”

    “Our metric to focus on are engaged members”

    Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets

    Ryan Staley

    Founder and CEO

    Whale Boss

    312-848-7443

    [email protected]

    www.ryanstaley.io 

    EPISODE RESOURCES

    https://referralrock.com/

    ABOUT THE SHOW

    How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?
    Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.
    This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.

    This is where Scaling and Sales are made simple in 25 minutes or less.

    Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

    30 min

About The Scale Up Show

From the publisher's feed

How do you grow like a VC-backed SAAS company without taking on investors? What are the secrets that SAAS CEOs have that the rest of us don't? Do you want to create a lifestyle business, a performance business, or an empire?  How do you scale to an exit without losing your freedom?

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