One of my favourite stories of a bootstrapped founder is Clay Collins.

He’s the creator of LeadPages.net, and when I first met him he was doing $100K+ a month in recurring revenue.

As someone who came from the online education space, he knew his customers intimately and was an incredible marketer.

I still remember our first conversation and the questions I was asking.

I couldn’t believe the level of growth he achieved in only a few short months.

What I learned that day was the foundation for what I now call the Scaling Credo.

It’s a simple list of 5 things, that if you agree to, can dramatically impact your business.

They are counterintuitive, that’s why I wanted to cover them in this week’s video.

Now, this approach is particularly valuable for bootstrapping founders without outside investment.

Your resources are limited (time, team, capital), so you need to do less and focus on the right things.

The benefit of this credo is that it keeps you hyper focused on the critical elements of your business model.

Instead of trying to boil the ocean, it creates a focus filter for being hyper targeted in your efforts.

Here’s the list that I go over in detail in my video.

1. ONE Target Market
2. ONE Product
3. ONE Conversion Tool
4. ONE Channel
5. ONE Year

Be sure to watch the video for the specific options you have for each item.

Understanding these steps, the power of focus, and putting ALL your resources into one decision will dramatically increase both your probability and speed of scale.

Like all good things in life, they require commitment.

Watch the video then leave a comment with which one resonated most with you.

Which are you committed to?

Can’t wait to read your answers.

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Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. (Get the free 3 videos to grow your business here.) He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter@danmartell for tweets that are actually awesome.

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