Rare Beauty just dropped its most personal product yet — a fragrance — and we’re giving you an exclusive behind-the-scenes look at how it came to life. Joyce Kim, Chief Product Officer at Rare Beauty, joins us to talk about what it’s like working with Selena Gomez and what it takes to create products that truly resonate, beyond just going viral.

We get into the development journey behind Rare Beauty’s new scent, Rare Eau de Parfum (including how our Glams got to test it first through Gloss Angeles Confidential!), the global inspiration behind the ingredients, and how the team prioritized inclusivity in every design detail, down to the bottle cap.

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