Think book awards are only about bragging rights? Think again.

This week’s guest expert, Carol Abrahamson, knows the power of book awards. She’s the founder of Executive Authors, a former McGraw-Hill executive, and a longtime awards judge. With 42 books under her belt, Carol reveals what most authors miss—book awards are one of the most underused marketing power tools in publishing.

Carol reveals how smart authors use awards to boost visibility, credibility, and sales. 

In this episode, you’ll discover:

• Why book awards matter: They’re more than shiny seals—they can drive sales, boost authority, and attract new opportunities.
• How to choose wisely: Not all awards are worth it. Learn what to look for (and what to skip) to get the best return on your entry fees.
• The hidden opportunity for older books: Many awards accept backlist titles—giving your book a second life.
• How to turn a win into marketing gold: From email signatures to media pitches, Carol explains how to make your “award-winning author” status work hard for you.
• The truth behind the myths: Awards aren’t random or automatic—you apply strategically to get results that last longer than bestseller buzz.

If you’ve ever wondered whether entering awards is worth your time, this conversation will change your mind—and maybe your marketing plan.

Here's how to connect with Carol:

Free Report: 22 Free Nearly Free Ways to Promote Your Award-Winning Book

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