Luxury clients aren’t just buying your taste or talent—they’re investing in an experience that speaks their language. In this episode, photographer and author Jeffrey Shaw pulls back the velvet curtain on how affluent buyers actually make decisions. Whether you’re aiming for high-net-worth homeowners or just want to elevate your design game, this conversation will shift the way you think about value, messaging, and what “luxury” really means.

✅ Why interior design is inherently a luxury—and what that means for your marketing

✅ How affluent buyers think, what influences them, and what they really value

✅ The “boxwood vs. pine” mindset shift that changes everything

✅ How to create brand resonance that makes dream clients feel seen

✅ Why great isn’t good enough—and what to do about it

About Jeffrey Shaw

Jeffrey speaks about how to sell to the rich at association events and conferences such as ImagingUSA, HOW Design, Growth Marketing, and ProfitCon, and for corporations like Verizon and BMW. He is the author of two books, The Self-Employed Life and LINGO, a LinkedIn Learning Instructor, and host of, The Self-Employed Life, which ranks among the top 15% of all podcasts on iTunes.

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