Small Press, Big Ideas

The Secret Power of the Inbox


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Dan Oshinsky is the founder of Inbox Collective, a consultancy that helps news organizations, non-profits, and independent operators get the most out of email. Today on the podcast Dan and Paul discuss Dan's story and the power of email for local news publishers.

Dan left his job at the New Yorker after starting a successful Google doc titled 'Not a Newsletter'. Since starting out on his own, Dan has helped newsrooms across the US up their newsletter game. Dan talks about what local publishers are doing wrong with their email strategy, how to provide value to your audience, how local publishers are driving revenue with newsletters, different newsletter formats, and more.

Connect with Dan:

inboxcollective.com

linkedin.com/in/danoshinsky

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This podcast is brought to you by LocalPod.co, helping local news publishers across the US produce revenue generating podcasts. Learn more at localpod.co

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Small Press, Big IdeasBy Paul Gewuerz

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