How do you transform an academic book into one that non-academic readers will enjoy?

That question is the specialty of Caroline Malloy, PhD, my guest on today’s episode. Caroline is a former high school world history teacher who earned her PhD in art history in 2013.

After serving as an adjunct professor for a few years, Caroline learned of an opportunity to work as the Resident Historian on Viking Ocean cruises. 🌎 She jumped at the chance to travel and try something new.

In a serendipitous turn, Caroline began taking on developmental editing and book coaching projects, and the rest (here’s a bad pun) is history! 🤓

In this episode, we discuss:

🚢 the differences between academic and non-fiction texts written for a wider audience,

🚢 how editors can find joy in this business, no matter what their preferred niche is,

🚢 the importance of centering the reader when writing a book, and

🚢 marketing tips to help editors attract more clients.

Don’t miss Caroline’s helpful advice for academics who are considering becoming editors–especially her second point, which hits hard and I’m sure will hold a lot of meaning for many of you. ❤️

Listen on your favorite podcast app or watch the episode on YouTube here:

https://youtu.be/-02RpRzwO1g

If you’re an editor who wants to super-charge your business and make 2025 your best year yet, check out my membership, Digital Marketing for Academic Editors:

AcadiaEditing.com/marketing

And if you’re just dipping your toes in the water of an alt-ac life as an editor or coach, discover how you can make this dream a reality by going to:

AcadiaEditing.com/BecomeAnEditor

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