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Indian motorcycle brand Royal Enfield went from selling 45,000 units in 2007 to nearly 1 million in 2024! How did this formerly British motorcycle company get to India in the first place, and how did it go from quirky vintage motorcycles to a global middleweight motorcycle phenomenon? Join Kevin Cameron and Mark Hoyer as they discuss the strategic growth of the brand and the person behind it all.
By Cycle World4.9
5151 ratings
Indian motorcycle brand Royal Enfield went from selling 45,000 units in 2007 to nearly 1 million in 2024! How did this formerly British motorcycle company get to India in the first place, and how did it go from quirky vintage motorcycles to a global middleweight motorcycle phenomenon? Join Kevin Cameron and Mark Hoyer as they discuss the strategic growth of the brand and the person behind it all.

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