Meet Leah Koch-Blumhardt and Lauren Koch-Crosby, the fourth-generation owners of Holiday World & Splashin’ Safari—America’s first theme park. From free soft drinks and sunscreen to top-ranked water rides, they talk about what makes the park special, the importance of storytelling, and how they’re tackling challenges like seasonal staffing, rising costs, and employee housing. It’s a fun look at how tradition and innovation come together in Santa Claus, Indiana.