In this episode of the SaaS Revolution Show, our host Alex Theuma is joined by Zandra Moore, Co-founder and CEO of Panintelligence, who shares the six secrets of SaaS success.

"That ideal customer profile. So we have ten characteristics on what looks like a good customer - if they don't fit those, they don't go into the funnel. Constantly making sure that we're looking. And whilst that isn't a measure, it's actually something that we use to measure the quality of our pipeline."

Zandra shares:

• Her journey from employment into self employment

• Solving a problem: drawing data out of cloud based systems

• The story of their management buyout (including carrying the server across a car park!)

• Raising $4.5M in 2019 through private equity and VC

• The importance of getting product market fit right

• Why there's a fundamental pipeline issue in the (low) amount of females in tech, and ways to improve that

and more!  

 

 

Check out the other ways SaaStock is helping SaaS founders move their

business forward: 

🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland

Book tickets: https://saastock-europe.com/tickets/

🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas

Book tickets: https://saastock-usa.com/

🤝 SaaStock Founder Membership: A private members group of B2B SaaS

founders between $100K - $10M ARR who are committed to growth and

helping others (https://www.saastock.com/founder-membership/)

🌎 SaaStock Local: Monthly meet-ups in cities all around the world,

bringing together SaaS enthusiasts and experts to discuss the most

pressing topics in SaaS (https://local.saastock.com/home)